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w✩EPiC - Weekly Email Picks #233

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Digital Design Trends You Need To Use in 2017 [GFX]
Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017. Bring these trends into your email campaigns, website design, or digital advertisements for a modern and ‘oh-so-2017’ look! [...]
 inboxmarketer.com        Gallery     Design     Trend   
Tabular Data Representation in Modern HTML Emails 
Email development relies heavily on the use of tables. In our experience it's best to use them in every aspect of layout and structuring. That is the basis of our drag and drop email editor's success and reliability. However, you also apply tables when you need to present a large portion of well-formatted data. We will go over that right now in this 11th chapter of the Modern HTML Email Tutorial series. [...]
 edmdesigner.com        Design   
The Poison Pen: Email Subject Lines To Avoid 
Want to drive opens and click-throughs to your email? Avoid anything that smacks of the classroom. That’s one of the takeaways from Jay Schwedelson’s Webinar last Friday for the Data & Marketing Association, titled “Do This, Don’t Do That.” The word “Training” has a negative impact of 8% when used in a subject line, said Schwedelson, the CEO of Worldata, quoting research based on over five billion emails transmitted per year. But it’s not the only -- or even the worst -- response depressant. Here are [...]
 mediapost.com        Subjectline     Study   
7 Irresistible Restaurant Email Designs [GFX]
7 restaurant emails, along with the smart strategies that help them win the inbox. The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences. [...]
 myemma.com        Gallery   
Scaling Guide: How to Send High Volume Email [PDF] 1.4mb
While increasing your total email volume from 1 million per month to 2.5 million, or 5 million to 10 million are great milestones, other elements come into play. As your email volume grows, so will the amount of time you need to dedicate to your email program and the different messages you’re sending. Not only will infrastructure and analytics become a constant concern, so will email best prac- tices, changes to the email ecosystem, and following the law. [...]
 sendgrid.com        Deliverability   
DDV: Qualitätsstandard E-Mail Marketing löst Ehrenkodex ab [PDF]
Für den im März 2017 vom Kompetenz-Center Digitaler Dialog beschlossenen neuen Qualitätsstandard E-Mail Marketing wurde zwischenzeitlich für die ersten 23 Unternehmen das Aufnahmeverfahren erfolgreich abgeschlossen. Der Qualitätsstandard E-Mail Marketing löst den 2003 eingeführten Ehrenkodex E-Mail Marketing ab und definiert wichtige Standards im E-Mail Marketing für die Bereiche Adresserhebung, Zusendung und Abmeldung, Datenverarbeitung und Datenschutz sowie für die Zusammenarbeit mit Dienstleistern [...]
 ddv.de    (translate)     Law   
Yahoo is testing New Mail Beta 
What's different from Yahoo Mail NEO, which will become the new Classic Mail? Less cluttered interface. Improved stability and responsiveness. Messenger now opens in a new browser tab. Instantly find Photos and Documents from your emails. Calendar, Contacts, and Notepad still open in classic Yahoo Mail. [...]
 yahoo.com        Marketing   
Email Rendering Issues in Outlook and Hacks to Save the Day 
Here are the key issues for building and rendering emails for Outlook and the workarounds for them. Background images not supported There different types of backgrounds you can use in your emails. [...]
 emailmonks.com        Design   
The most common mistakes bloggers make with their newsletter 
Bloggers and newsletters are a combination we see a lot nowadays. Almost every blogger has a signup form for their newsletter on their website. This serves as a sign that bloggers understand the importance of newsletters more and more. But I see a lot of bloggers using newsletters only to notify subscribers that a new post is online. Because of this, I dove deeper in newsletters from bloggers to find out what common mistakes they make, and how to fix them! [...]
 getrevue.co        Marketing   
B2B marketers, wondering the right email strategy? 
Last week at the B2B marketing forum, Jay Xie, General Manager of Webpower China shared insights on engaging Chinese audience through email in the B2B sector. B2B email strategy in China is unique [...]
 medium.com        B2B   
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