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w✩EPiC - Weekly Email Picks #236

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Email Marketing Append: A Primer 
20% is a good benchmark for response to a permission request. You usually have 20% or fewer people opt-out of receiving email. But with an opt-in, you typically have 20% or fewer people that opt-in. So from a list of 15,000 names a negative option opt-out will leave you with 12,000 or more email addresses to add to your database. An opt-in on a list of 15,000 will typically leave you with 3,000 or fewer net new email addresses on your file. [...]
 jeannejennings.com        Listbuilding     Listhygiene   
5 Ecommerce Customer Segments to Automate & Engage 
Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer's data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business problems like these: [...]
 onlyinfluencers.com        Automation     Segmentation   
19 Beautiful Welcome Email Examples That Inspire You! [GFX]
That’s why you must make your welcome emails great. Welcome email helps to acquire your subscriber’s trust and build a close relationship with them. It’s the first piece of communication between you [...]
 medium.com        Automation     Gallery   
What Will Happen To Yahoo Mail?  
Now that Verizon has officially completed its acquisition of the fallen Internet giant, what will happen to Yahoo’s once-popular email client? Verizon closed its acquisition on Yahoo’s core Internet business on Tuesday for $4.5 billion, including Yahoo Mail, Tumblr, Yahoo Finance, and Yahoo Sports. The ramifications of Yahoo’s acquisition have already begun to unfold in the business world. Marissa Mayer, CEO of Yahoo, resigned from her position on Tuesday after the business deal officially closed. [...]
 mediapost.com        Marketing   
1.2 Living online: what the internet is used for 
Taking a closer look at what internet users in the EU do when they are online shows that the most common activities in 2016 were sending and receiving e-mails (86 % of people who had used the internet during the last 3 months), finding information (80 %), reading online news (70 %) and participating in social networks (63 %). [...]
 europa.eu        Study   
[Podcast #65] Litmus Community Q&A Rapid Fire [MP3]
In the 65th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Windows 10 Mail auto-linking, layouts breaking in Outlook.com, ideal email layout width size, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   
The State of Email 2017: Webinar Recap + Q&A [VID]
Email is a constantly changing landscape of email clients, support, and marketing trends. The email client ecosystem continues to be fragmented and dynamic, and email clients can drop and add support for critical email elements without warning. Combine that with the fact that consumers’ definition of spam is changing, and it’s pretty clear that email marketers have a lot to contend with as they adapt their email programs in 2017. [...]
 litmus.com        Trend   
E-Mail-Marketing: Kundendaten optimal nutzen [PDF] 2.8mb
Konzepte, Strategien, Tipps und Tricks für den Einsatz des E-Mail-Marketing-Instruments in Unternehmen. Für E-Mails gilt: Nach dem Klick ist vor dem Klick – schließlich soll die Reise für den User nach dem Öffnen noch weitergehen. Newsletter lesen, auf Links klicken und im Optimalfall auch konvertieren. Hierbei wird oft der Einfluss sogenannter Usability-Faktoren unterschätzt, die für einen Klick oder gar Kauf von entscheidender Bedeutung sein können. Die Usability ist das oft vergessene Stiefkind [...]
 bvdw.org    (translate)     Marketing   
The Impact of Outlook's Focused Inbox for Email Marketers 
Organize your emails with Outlook’s focused inbox. Campaign Monitor shows how Outlook email will help your marketing campaign and organize chaotic inboxes. [...]
 campaignmonitor.com        Marketing     Trend   
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