Weekly world of email from EmailMarketingTipps.de  -  (Subscribe, too!)

w✩EPiC - Weekly Email Picks #237

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Gamification in Emails [GFX]
Take a behavior-based approach if you wish to tread on the path of gamification. You are likely to get more subscriber engagement, better visits on your website, and more newsletter subscriptions by incorporating game mechanics in your email campaigns. Offer rewards to user actions to tempt the subscribers to invite their friends and make them curious to know more about you. To put it simply, determine the motivators that can drive the desired behavior from your subscribers and design a gamification [...]
 emailmonks.com        Gallery   
Testing Your Way to Better Facebook Ads 
Who you target matters. When you build Facebook ads in MailChimp, you can create an audience with the list of contacts you already send to. According to our data, using your list to find and target similar people on Facebook can more than double an ad’s ROI. For Feminist Apparel, targeting similar people alone wasn’t generating sales; they needed to get more specific. So they used our list segmentation tools to target people with similar interests to their best and most-engaged customers. “It’s incre [...]
 mailchimp.com        Multichannel     Social     Tool   
Vortrag "E-Mail Marketing beyond the Newsletter" [VID]
In der vergangenen Woche durfte ich auf der gut besuchten Co-Reach in Nürnberg meinen Vortrag „E-Mail Marketing beyond the Newsletter“ zum Kongressprogramm beisteuern. Die rund 40-Minütige Aufzeichnung des Vortrags ist jetzt online: [...]
 emailmarketingblog.de    (translate)     Marketing   
Video Playback in Email? Comin' Right Up! 
Ever since we added the "email embed" feature in Wistia, people have been asking if there's a way to make videos play inside of emails. Unfortunately, historically there's been really poor support for video playback directly in email. But as of late, the relationship between video and email has changed. With the release of the latest version of iOS (version 10) and macOS (Sierra), Apple enabled video playback in Apple Mail on mobile and desktop. Between these two clients, that's about 49% market s [...]
 wistia.com        Tool     Video   
Is Facebook Messenger the New Email? 3 Experiments to Find Out 
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? We thought so. It was with this in mind that we started experimenting with messenger apps. Facebook Messenger boasts 1.2 billion monthly users -- clearly there’s appetite for the channel. Could this be a replacement for email? [...]
 hubspot.com        B2B     Social   
Guide to Canada’s Anti-Spam Law “CASL”  [PDF] 0.9mb
Canada enacted legislation called “An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act, makes the annexed Electronic Commerce Protection Regulations,” or as most [...]
 thedma.org        Law   
Custom Product Feeds Power Personalization & Browse Recovery 
What if, instead of using that category, you could recover an entire style? By adding a different attribute to your feed such as “collection” or “lifestyle,” you can redirect Browse Recovery or Recommendations Premium to instead show off that amazing dining room set and keep your recommendation results limited to that collection. Here are a few of my favorite product feed attributes, beyond the basics: 1. Availability – Isolate back-ordered and available products for inclusion or exclusion. [...]
 bronto.com        Customization   
When Forwarded Emails Break 
In our research, out of over 400,000 emails analyzed, only 5% of them generated no forwards. Email forwarding is a natural, almost expected behavior. It’s a quick and easy way to share an email, and the action of forwarding an email is an established method of sharing a message, regardless of the email client you’re using. [...]
 litmus.com        Design   
Coding newsletters for Outlook 
2017 is a great year for being a web developer. In the recent years we received great new tools and long-awaited updates to many established ones. Think of ES6/ES7, React/Angular or Node.JS. Therefore coding small HTML e-mail template should be a view to easy, boring work. Not so elementary, my dear Watson. [...]
 medium.com        Design   
Behind the Data Science: Sending Item Alerts to the Right Users 
Recommendation algorithms usually try to optimize the best set of items (products) to show a specific user. In certain situations it is necessary to obtain the best set of users that might be interested in a specific item. Many digital marketers face the hard problem of targeting the right users not only for their promotional emails, but also for specific item triggers. [...]
 retentionscience.com        Intelligence     Recommendation   
How to integrate transparency into the process for quicker turnarounds, better emails and fewer mistakes 
With these proven tips, you'll stop wasting time fixing rookie email mistakes and stay focused on the tough stuff: brainstorming creative, action-driven emails! Email marketing starts with a process — do you have all your pieces of the puzzle to ensure you create top-notch email content? [...]
 marketingsherpa.com        B2B   
The Evolution of Responsive Email Design + 10 great examples [GFX]
In 2013 I wrote a blog post called “Responsive Email Design: 10 great examples” on Econsultancy, which you can read here if you’re interested. It’s been four years since that was published, so I [...]
 medium.com        Gallery     Mobile   
Don't let Gmail break your emails 
We’ve all heard of responsive email design, but have you heard of hybrid email design? Hopefully the answer is yes. Although hybrid coding is still quite new in the email industry, it could save you the headache when experiencing issues on email clients, such as Gmail, that don’t process media queries. Responsive design works by triggering a media query, which then makes tables and images fluid. With hybrid design, tables and images are fluid by default and then use CSS widths and Microsoft condition [...]
 communicatorcorp.com        Design     Mobile   
[Podcast #67] Transparency, @supports, and Video in Email [MP3]
In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design     Video   
How the Top 500 Internet Retailers Collect Email Sign-ups (2017) 
We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this blog will be some trend comparison over last year’s How the Top 500 Internet Retailers Collect Email Sign-ups (2016). Before we get started, did you know that half of Americans are now Amazon Prime shoppers? Or that 43% of all US online retail in [...]
 250ok.com        Listbuilding     Study   
Help! We're on Spamhaus' list 
You're listed on Spamhaus! Now what? Spamhaus has many lists, knowing which one you're on is critical to getting off the list. Here's a cheat sheet to help. [...]
 wordtothewise.com        Deliverability   
Sind Ihre Einwilligungen DSGV-konform? [PDF]
Enthält Ihr Newsletterformular die notwendigen Informationen für die Abonnenten? - Falls nicht, sollten Sie es anhand der folgenden Beispiele anpassen. [...]
 drschwenke.de    (translate)     Law   
2017 Email Marketing Benchmark Report [PDF] 3.8mb
For our 2017 report we analysed around 1.5 billion emails (over 20 billion individual data points) sent through the Sign-Up.to platform between 1st January and 31st December 2016. These are sent from a range of predominantly UK based SME and enterprise sized organisations and public sector departments. [...]
 signupto.com        Study     Trend     Clickrate   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
8 tips for creating effective welcome emails
Please find this week's email industry roundup here.

Sign up, get inspired