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w✩EPiC - Weekly Email Picks #239

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected 
With brands sending more email and investing more in email marketing technology because of high return on investments, email marketing is feeling the love. But that’s not the case with many email marketers, who are feeling under-supported, underappreciated, and misunderstood. The core of many marketers’ frustrations revolve around resources—in terms of technology, staffing, and time. More than one-third of marketers say their email programs are “under-resourced” or “very under-resourced,” according [...]
 litmus.com        Marketing     Study   
Scott's Cheap Flights - from a small side project to 600,000 subscribers & $4 million annual revenue 
Scott's Cheap Flights is a freemium email-based subscription service where Scott (and now a small team of other flight searchers) spend 12+ hours each day searching for extremely cheap fares. Think $350 roundtrip flights to Paris, or $400 roundtrip flights to Japan. When we come across one of those great fares, we email it out to subscribers with instructions on how to book, when it's available, how long we think the deal will last, and other info. Approximately 600,000 people around the world [...]
 indiehackers.com        Marketing   
Super Mario Bros. game in email 
Earlier this year Kristian Robinson (Email Developer/Designer) created a ‘Sonic the Hedgehog’ game in email. Game uses a basic two scenario journey. Game plays till game over?—?unless action button is pressed. So I’ve based the Super Mario Bros. game around that structure. [...]
 medium.com        Design   
15 Unique Ways to Use Animated GIFs in Email [GFX]
Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just decorative: they can serve various purposes, such as illustrating a product’s features, do some storytelling about its origins, describing how [...]
 mailup.com        Gallery     Video   
Psychology of Email Marketing: 7 Examples for Better Sales 
Why does it seem that no matter what you do, your email marketing campaigns are just not converting? The open rate is low, the click rate is lower, and the sales are almost non-existent. That can be really frustrating, especially when your sales are beginning to slump and you really need to kick your ecommerce into high gear. [...]
 soundest.com        Copywriting     Marketing   
How Google Seemingly Cut My Audience in Half Overnight (Update) 
After hundreds of shares on Twitter, Facebook ads targeting Google staff and even hitting the homepage of Hacker News, four days ago Google personally reached out to me (!). After sending a product manager at Gmail the email headers of some incorrectly marked messages, I received a response yesterday which said... "...some of your devoted subscribers saw the emails go to spam. This was due to a one-off bug that was subsequently fixed." In other words, I wasn't going crazy, and there really was an [...]
 facebook.com        Deliverability   
How Google Seemingly Cut My Audience in Half Overnight (And Possibly Yours Too) 
If you were to offer me a Facebook page with 10,000 genuine fans or an email list of 1,000 people who want to hear from me, I would take the email list without hesitation. Even if you sweeten the deal by adding 1,000 Youtube subscribers and 10,000 Twitter followers, I’ll still take the email list. [...]
 detailed.com        Deliverability   
Microsoft launches new email marketing and invoicing tools for small businesses 
Microsoft Connection allows its users to create Mailchimp-like email marketing campaigns. The new service, which is available on the web, Android and iOS, will offer the usual trappings of an email marketing campaign tool, including the ability to manage subscribers, monitor campaign performance (open rates, clicks, new customers, redemptions, etc.) and, of course, create the actual campaigns. While the details about how exactly the service works (and how much it will cost) remain sparse, Microsoft [...]
 techcrunch.com        ESP   
The Email Service Provider (ESP) Buyer’s Journey 
With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser guns on top of it and things get totally out of control. If you’re lucky, it’s a process you only have to experience once during your career. For others, it can feel more like Groundhog Day, as it’s not uncommon for marketers or product teams to switch ESPs every two years. So, regardless if you’re shopping for your first ESP or looking to switch, I want to help. [...]
 250ok.com        ESP   
[Podcast #69] Should We Stop Inlining CSS or Using Tables? [MP3]
Email Client Market Share: See which email clients are the most popular and get a snapshot of industry trends with our free tool. Why Litmus didn’t inline CSS for its first newsletter of 2017: Learn why we chose not to inline our CSS, and why it might be a good idea for you, too. Using CSS Grid for Litmus newsletter: Get an overview of how to use a CSS grid in an email using one of our newsletters as a case study. [...]
 litmus.com        Design   
AOL: Reputation corrected and request denied 
Check out the reply I received in response to a recent AOL Whitelist Request submission: Subject: Reputation corrected and request denied. Your Whitelist request, with the confirmation code X, has been denied. The requested IP address(es) is receiving temporary failures due to poor reputation. We have corrected the reputation and this should help in better delivery of mails. Please monitor the spam complaints via the feedback loop and re-apply for Whitelist after you have built a good 20-day history [...]
 spamresource.com        Deliverability   
How Ladder Rebuilt Their Sales Email Automation from the Ground Up 
As a growth marketing agency focused on driving ROI for businesses of all sizes and industries, Ladder is constantly focused on building and optimizing campaigns for our clients. From ads to emails, CRO to list building, and beyond, our focus is always on looking at performance and making data-driven decisions on what we do next. [...]
 campaignmonitor.com        Automation   
Using Gmail EmailMarkup 
The most common mean of communication between a provider and its customer is the email. Yet, few people care enough to customize it. And that’s a shame, because there are many nice tips that make them more qualitative. Of course, many of them implies Google… but who does not use Gmail today? You should have seen it in your Gmail mailbox, in some cases your mails have a different display or even an extra button (like a call-to-action). [...]
 medium.com        Design   
Creating a Profile Image for Your Gmail Subscribers 
I love profile images. As a consumer, I can quickly glance over my messages and see who they’re from. And as an email marketer, it’s a great way to build trust with subscribers and create engagement. Many of the brands I subscribe to use this feature. If a sender doesn’t select an image, the default is a brightly-colored circle with the first letter of the sender’s name. We recently added our logo for Gmail users for our email marketing efforts (if you’re not on our newsletter list, fix that here). [...]
 returnpath.com        Design   
E-Mail-Marketing Benchmark 2017 [PDF] 1.7mb
„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...]
 optivo.com    (translate)     Clickrate     Openingrate     Segmentation     Study     Trend     Sendtime   
The New Yahoo! Mail and How to Target It 
Yahoo! Mail released an update two weeks ago that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no longer strips display:none styles when applied inline. You should note that since Yahoo! is taking an opt-in approach to the new UI, a large portion of the user base will still be using the old version. [...]
 emailonacid.com        Design   
Interactive Email Marketing Trends 
With increasing competition in the online marketing world, it is becoming essential for businesses to innovate creative ways to appeal to customers via email. Learn some of the newest interactive email marketing trends to take advantage of. As opposed to traditional emails that would only contain plain text and occasional attachments, interactive emails are packed with exciting add-ons to appeal to their customers. Below are characteristics as well as advantages of using interactive emails for your [...]
 medium.com        Design     Trend   
Kinetic Email Design- Build Engaging Emails [GFX]
Kinetic Interactive: These are emails that have additional elements that respond to user Kinetic interactive emails involve the use of the :hover, :active, :focus or :checked CSS selectors. The elements used in these emails are user-driven carousels containing navigation buttons and collapsible menus. This email from Adidas is a perfect example for kinetic interactive email. [...]
 emailmonks.com        Gallery     Design   
How to Use the Lifetime Value Feature in Google Analytics 
You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of adding yet another hour to the end of you’re already long work day in order to dig it up? The truth, in this case, is that you can’t afford not to. Lifetime Value isn’t just another vanity metric. It’s THE metric. The one that stands head and shoulders above all others. IF there was one and only one metric you were tracking, this should be it. And now you can do it simply and easily [...]
 kissmetrics.com        Intelligence     Webanalytics   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Newsletter-Benchmarkstudie: Aktuelle KPIs, Trends & Erfolgsgaranten
Wie hoch ist die durchschnittliche Klickrate? Unsere aktuelle Benchmarkstudie bringt Licht ins Dunkle. Hierzu wurden zum einen die Zentralwerte gängiger [...]
Please find this week's email industry roundup here.

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