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w✩EPiC - Weekly Email Picks #241

Welcome to this week's edition of the Friday email marketing roundup. I was on vacation for the last weeks, so there are a few more articles than usual. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Designing Marketing Email and Newsletters: UX Research Findings 
Changes in Newsletter Usability over Time. Fewer formal subscriptions - Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the [...]
 nngroup.com        Design     Study     Trend   
Focus on GDPR, but ignore e-Privacy at your peril 
With so much noise surrounding the General Data Protection Regulation (GDPR), the equally impactful e-Privacy regulation seems to have been forgotten about. It might only be a draft regulation at the moment, but it is due to be enacted in May 2018. So, what is this regulation and why do marketers need to pay careful heed to its contents? Let’s get started with what the e-Privacy regulation is The e-Privacy Regulation is a complementary piece of European legislation to the GDPR. It is designed to addr [...]
 econsultancy.com        B2B     Law   
Code Quality Tools and Email Client Specific Targeting 
EDMdesigner blog offers in depth tutorials on HTML email coding for the past few months. In this current article series, we used and going to use frameworks and technologies exceeding the HTML & CSS system of email coding. They are great ways to help productivity, but as a refresher we will take a step back into our comfort zone and look at online tools and less code heavy examples. [...]
 edmdesigner.com        Design     Tool   
What Looking At Billions Of Emails Has Taught Me 
Every Friday, I look at a few billion emails. More specifically, I run some standard reports on an anonymized database of a few million active consumer mailboxes every Friday. This data is generated by users who have installed one of several email applications in exchange for the ability to see aggregated anonymous data about what’s going on in the user’s mailbox. The installation of these applications includes explicit, positive permission to use the data on an anonymous and aggregated basis. [...]
 mediapost.com        Marketing   
AG Bonn: Werbung in Autoreply-E-Mails ist Spam 
Das AG Bonn hat in einer aktuellen Entscheidung (Urt. v. 01.08.2017 - Az.: 104 C 148/17) noch einmal bekräftigt, dass Werbung in Autoreply-Mails als unzulässiger Spam zu werten ist. Der Kläger schrieb an die Beklagte, ein großes deutsches Telekommunikations-Unternehmen, und verlangte die Ergänzung einer datenschutzrechtlichen Auskunft, die er vorher per Briefpost verlangt hatte. Auf diese E-Mail erhielt er einen Autoresponder. Neben der Eingangsbestätigung enthielt die Nachricht auch den Text: [...]
 dr-bahr.com    (translate)     Automation     Law   
7 Really Good Unsubscribe Pages + Preference Centers [GFX]
Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thousand. Yeah, me too. When you spend weeks working on a brilliant new campaign, it’s tough not to take them personally. But it’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. It’s like couples counseling for you and thousands of subscribers. It’s a good [...]
 reallygoodemails.com        Unsubscribe     Gallery   
ePrivacy lobbying and the threat to B2B marketing and telemarketing 
Article 16.1 of the Regulation states: “Natural or legal persons may use electronic communications services for the purposes of sending direct marketing communications to end-users who are natural persons that have given their consent.” The Article 29 Working Party, the group that represents the EU’s various data protection authorities, has clarified that they believe this means that direct marketing sent to ‘natural persons working for legal persons’ requires prior consent. For example, emailing Joe [...]
 dma.org.uk        Law   
On The Subject of Preview Text 
So you’ve created the perfect email. The HTML, CSS and design have all united together in a beautiful choreography, like a ballet dancer waiting to wow their audience. Now — the last thing you want [...]
 medium.com        Subjectline   
Accessibility in Email Webinar Recap [VID]
Last week we hosted a webinar all about Accessibility in Email. I think it's safe to say that the webinar was a resounding success. We were truly touched to see so many email folks interested in accessibility, thank you if you did attend - it meant a lot! This is a topic that is extremely close to our hearts and having the possibility of sharing it with you is why we do what we do. [...]
 emailonacid.com        Design   
A Total Eclipse of The Inbox: Using a Natural Phenomenon in Your Email Marketing [GFX]
Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning. This was the first total solar eclipse visible in the contiguous United States since 1979 and will be one of history’s most widely document eclipses. And get this: in order to chase the eclipse across the nation, you would’ve had to travel roughly 2,400 mph! [...]
 listrak.com        Event     Gallery   
Eclipse Email Designs We're Over the Moon For  [GFX]
We’re still buzzing with excitement about the solar eclipse, and so is our inbox! As you might guess, brands took the opportunity to promote more than just eclipse glasses. Our inbox was full of special promotions and eclipse-themed content. Quite a few really impressed us! Check out our roundup of our favorite eclipse email designs. If you weren’t already inspired by the celestial bodies above, maybe you’ll take something away from the designs that eclipsed the rest. [...]
 beefree.io        Event     Gallery   
The best email campaigns of the 2017 eclipse [GFX]
There's nothing like a major celestial event to bring out some eye-catching email campaigns. Sure, it'll be a while before another solar eclipse is visible in the United States. But that doesn't mean that you can't gather a key marketing lesson from this historic occasion. These email examples showcase the power of timeliness and using trending topics to capture attention in the inbox. Check 'em out and enjoy – we promise they're totality great! [...]
 myemma.com        Event     Gallery   
Anchor Links in Email: New Data on Rendering Across ISPs 
Keep this table in mind when choosing whether or not to include anchor links in email. For easy reference, the email clients that support anchor links are: Samsung email app (Android), Windows Mail (Windows 10), Outlook (desktop), Gmail (Web), Gmail (Android app), Inbox by Gmail (Android app), Yahoo! Mail (desktop). [...]
 beefree.io        Design     Mobile   
Entschuldigungsmails richtig einsetzen 
Eine Entschuldigung im Posteingang weckt automatisch die Neugierde. Immer mehr Unternehmen entdecken diesen Trick nun und entschuldigen sich für alles Mögliche. Dabei sollten ein paar Regeln beachtet werden. [...]
 absolit.de    (translate)     Marketing   
Webfonts im E-Mail-Test 
Immer mehr E-Mail Marketer trauen sich, Webfonts in E-Mails einzuarbeiten, um sich dem CI ihrer Kunden anzunähern. Wie das geht? Yvonne Perdelwitz von der E-Mail- & Online-Marketing-Agentur postina.net mit Hintergrundinfos und Praxistipps zur bugfreien Umsetzung. [...]
 absolit.de    (translate)     Design   
Schwierige Werbeeinwilligung: Oberlandesgericht kassiert AGB-Klausel der Telekom 
Natürlich suchen Unternehmen nach einfachen Wegen, die Einwilligungen ihrer Kunden in die Werbung über verschiedene Kanäle einzuholen. Häufig werden Einwilligungen in AGB des Unternehmens integriert. Das OLG Köln hat eine solche Klausel jetzt für unwirksam erklärt. [...]
 absolit.de    (translate)     Law   
2017 Deliverability Benchmark Report [PDF] 1.7mb
Globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and the best way to measure inbox [...]
 returnpath.com        Study     Deliverability   
2017 State of Email Deliverability [PDF]
Subscriber acquisition sources, permission practices, authentication, list-unsubscribe and encryption, list hygiene and spam filter tools, inactivity management, analytics and deliverability monitoring [...]
 pardot.com        Study     Deliverability   
Visual Email Builder Apps 
I bet y'all know that apps like Campaign Monitor and MailChimp have visual email builders built right into them. You drag and drop different types of content right into a layout. You edit text right within the email. It's nice. It's a lot nicer than editing the quagmire of HTML underneath, anyway! [...]
 css-tricks.com        Design     Tool   
3 step guide to email-friendly MEGA-GIFs 
Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support. It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB. [...]
 emaildesignreview.com        Design     Video   
How ISP Rate Limiting Is Ruining Your Relationship 
If Internet Service Providers (ISPs) like Gmail and Hotmail could talk, sometimes they might sound just like this. There are plenty of reasons why they might put on the brakes and begin to limit the rate at which they accept email (i.e. rate limiting). But why do ISPs rate limit senders? And how can you respond without landing in the digital dog house? Here we'll explore two specific rate limiting techniques used by ISPs, and what they look like from a sender's perspective. Consider it a kind of [...]
 drh.net        Deliverability   
Stupid Patent of the Month: HP Patents Reminder Messages 
On July 25, 2017, the Patent Office issued a patent to HP on reminder messages. Someone needs to remind the Patent Office to look at the real world before issuing patents. United States Patent No. 9,715,680 (the ’680 patent) is titled “Reminder messages.” While the patent application does [...]
 eff.org        Automation     Law   
7 Examples of Awesome Cart Abandonment Emails [GFX]
Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...]
 pinpointe.com        Automation     Gallery     Conversionrate   
4 secrets to high-performing signup forms 
1. Audience targeting: Your site visitors all come from different places and behave differently, so it's crucial to put strategies in place that serve people based on what you know about them rather than treating them all the same. [...]
 myemma.com        Listbuilding   
What is the Best Way to Use Animated Gifs in Email? [GFX]
Topshop – What’s New? This main feature gif from Topshop is a great example of how to promote recently launched products. On average users spend between 15 and 20 seconds glancing over an email, so being able to show them 5 items in under 5 seconds is a great way to show off multiple products [...]
 emailcenteruk.com        Gallery   
Quarterly email benchmark report, Q1 2017 [PDF] 1.2mb
Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...]
 cheetahdigital.com        Clickrate     Openingrate     Study     Trend   
Animated GIF Support Comes to Windows 10 Mail 
We all know that one of the key limitations to Outlook rendering has been a lack of animated GIF support. That all starts to change today. We are excited to officially announce that the latest available update of Windows 10 Mail now has support for animated GIFs! [...]
 litmus.com        Design   
Where, When, and How Subscribers Are Interacting with Email 
The rise of Gmail. A lot can happen in 5 years. In 2012, Yahoo mail dominated webmail service, with Hotmail in second place and Gmail in a distant third place. Fast forward to 2017, and Gmail’s share of webmail email opens has increased 53 percent, while Yahoo now sees just five percent of total webmail opens. [...]
 returnpath.com        Study     Trend   
How agencies are paving the way forward with marketing automation 
Agencies are among the most enthusiastic adopters of new marketing automation tech With the launch of another mind-boggling Martech Landscape by ChiefMartec.com (now deservedly renamed the Marketing Technology Landscape Supergraphic or Martech 5000), it’s safe to say that there is [...]
 smartinsights.com        Automation     Study   
GDPR: How to create best practice privacy notices (with examples) [GFX]
There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information. One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR. [...]
 econsultancy.com        Gallery     Law   
When Marketo went offline, self-described 'geek' rescued domain after their own failure to renew 
MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...]
 martechtoday.com        ESP   
Faux-Video, Dynamic CSS Content/Live Updates and many more 
We (CACI Email Studio) were tasked by Channel 4 to put the Faux-Video to good use to promote the coverage of the England vs. Scotland game for the UEFA Women’s Euro 2017 tournament?—?but, we decided to go a little further with some dynamic CSS content. So we came up with an email (that finished up) like this, but changed many times in the several hours following its send. [...]
 medium.com        Video   
2016 Email Marketing Industry Census: Key Sector Report [PDF] 0.5mb
In order to make the data more relevant for marketers to help them learn and improve, it’s important to drill down until we reach the sector level. Which is the best sector for email marketing? Well, there’s not one per se, as they all have different commercial environments, approaches and objectives, and equally no particular sector is doing it wrong. [...]
 adestra.com        Study   
Shopping Cart Abandonment Email Trends [infographic] 
The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. These emails are widely regarded as being effective and generating high returns, but the multi-year joint research between Litmus and Salesforce Marketing Cloud shows that [...]
 litmus.com        Automation     Conversionrate     Study   
E-Mail-Studie Kennzahlen & Clients nach Branchen HJ1 2017 [PDF] 1.7mb
Aus den aktuellen Entwicklungen heraus und der grundlegenden Bedeutung dieser Themen im Bereich des E-Mail-Marketings wurde von mailworx die vorliegende Studie erstellt. Der Markt wurde von Jänner bis Juni 2017 analysiert und die entsprechenden Statistikdaten ausgewertet. Es wurde erhoben, welche E-Mail-Clients in diesem Zeitraum für den Konsum von Newslettern verwendet wurden. Neben den allgemeinen E-Mail-Client-Ergebnissen und deren Gliederung nach den beiden Bereichen B2B & B2C [...]
 mlwrx.com    (translate)     Study     Trend   
Kriterien für eine rechtssichere Einwilligung 
Entspricht Ihr Anmeldeformular auch diesem Beispiel? Falls nicht, dann sollten Sie dringend diesen Beitrag lesen. Auch wenn die neue Datenschutzgrundverordnung (DSGVO) erst am 25. Mai in Kraft tritt, müssen Sie das neue Datenschutzrecht schon heute beachten. Ansonsten werden die bisher gesammelten Einwilligungen in Ihrem E-Mailverteiler unwirksam. In diesem Beitrag erläutere ich daher, welche Informationen Sie in Ihre Einwilligungsformulare aufnehmen müssen. [...]
 email-marketing-forum.de    (translate)     Law   
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