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w✩EPiC - Weekly Email Picks #244

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* CSS Support Guide for Email Clients 
A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. [...]
 campaignmonitor.com        Design   
Marketer’s Field Guide to Gmail, Outlook, and Yahoo! [PDF] 1.6mb
Read the guide to discover: How the world’s largest mailbox providers filter spam. Different inbox productivity features and how they can affect your email marketing campaigns. Which services each webmail provider has for marketers and how to sign-up for each one. What Gmail, Outlook.com, and Yahoo require for authentication, DNS, and more. Which mailbox provider has public whitelists and which ones use accreditation services. And more! [...]
 returnpath.com        Deliverability   
When it comes to subject lines does length matter? 
Length Does Matter – and longer is (almost) always better. While it is true that this is a complicated question with no simple answers what we see in the data leads us to the conclusion that longer tends to be better than shorter if you take meaning into account and there IS a causal relationship between SL length and performance. The only way to come to the conclusion that length has no impact on SL’s is to approach it like a machine or someone looking at a language using an alphabet they had never [...]
 onlyinfluencers.com        Subjectline     Study   
The Future of Email Marketing, According To Jordie Van Rijn 
Entertainment is another form of teasing. I went to the Efteling amusement park recently – it is like a Disney park, but less corny. The whole experience was so extremely entertaining, that I’d gladly recommend it. I don’t mind to share my data with them. Pretty sure I also did, because I had their app installed and entered my favorite attractions. They were tracking me on the virtual map while I was there. A lot of interesting data comes from that. They send you a preview email inviting you back to [...]
 mailup.com        Trend   
Email Strategies for Success [PDF] 3.7mb
If you're like a lot of your fellow email marketers, you have one particular competitor that you keep your eye on all the time. You scrutinize their message content, cadence, and focus. You track what they do with their emails all year long with standard programs like welcome, win-back, holiday messaging, segmentation, and cart abandonment. You might even copy something that looks cool. If those guys are doing it, it must be working, right? Maybe. Maybe not. You might find yourself sharing a [...]
 adestra.com        Marketing     Study   
7 Personalization Trends All Marketers Need to Know 
Onboarding provides a really important opportunity for a brand to explain its value to a customer. Onboarding can be used to encourage customers to download an app, visit a web site, or sign up for email newsletters. Yet most brands don’t seem to realize this. They either send a single onboarding message or launch the user right into the full stream of messages, without regard to user behavior. EBay provides a powerful counterexample: A welcome stream introduces customers to the brand and walks them [...]
 sailthru.com        Automation     Customization     Segmentation   
Retail Personalization Index 
See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...]
 sailthru.com        Customization     Intelligence     Multichannel     Study   
Best Practices with Sender Policy Framework (SPF) 
Sender Policy Framework (SPF) is one of the primary means of authenticating email messages as they transit the Internet. The importance of SPF is growing as additional technologies, such as DMARC, are built on top of the standard. As more domains implement SPF records, greater value is derived from the framework for anti-spam systems and mailbox [...]
 socketlabs.com        Deliverability   
Lead Score Like a Rock Star  [PDF] 2mb
Lead scoring—either you rock, you suck, or you just aren’t doing it. If you’re like many small business owners we’ve worked with, you have leads, but you’re having trouble making sure you’re spending your time and resources on the ones most ready to buy. Nothing is more frustrating than wasting energy on cold leads. Part of the problem is that your marketing efforts may not be bringing the best leads to you and your team . It’s a common problem. [...]
 infusionsoft.com        B2B   
Text-based vs Image-based Emails - Which One Does Better? 
As you can see from the results, the click through rates do not vary as much as the open rates. One thing I found fascinating was Pinpointe campaigns had a higher click through rate on the image-based emails. After seeing these results, I reviewed all of the image-based vs text-based email split tests I had sent out from Pinpointe over the past year and this result was consistent. I have to wonder…is it because I’m sending these campaigns to other marketers who tend to be more visual? That would be [...]
 pinpointe.com        Design     Study     Test   
Google Postmaster bad IP reputation 
There are widespread reports this morning (9/11/17) that Google postmaster tools is showing bad IP reputation for IPs starting on 9/9. This issue is affecting just about everyone. Looking through my client’s postmaster pages, I’m seeing red for IP reputation on every client. Even my clients with generally good reputation are seeing bad reputation since 9/9. [...]
 wordtothewise.com        Intelligence     Deliverability   
A Spotlight on Abandoned Shopping Cart Emails [GFX]
I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...]
 medium.com        Automation     Gallery     Conversionrate   
Exploring the Subject Line Series: Non-linguistic approach  
oday’s article picks up on email open rate prediction. Which emails do you open? What influences your decision? Is it the subject line? Is it the timing? Is it a lot more? I’m setting out on a quest to discover what influences open rate prediction. I will be sharing what this road map brings back with you. I’d love to hear your comments, love to reply to questions, love to help out. I’m the outgoing type of data scientist, yes. [...]
 medium.com        Subjectline     Intelligence   
The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways 
Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success. Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24). [...]
 moz.com        Multichannel     Study   
Email Marketers React to Hurricane Harvey (Part 2) [GFX]
This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging once they have time to come up with plans and email content. Here are some notable examples of hurricane-related emails sent since Hurricane Harvey blew ashore: [...]
 freshaddress.com        Gallery   
Why Email Is Dying And What You Can Do To Save It 
There has been a lot of rumors going around that email marketing is dead or at least dying for a while now. So, is it worth putting any effort into email marketing or will the stone ages of digital marketing follow the Yellow Pages to near extinction? Email marketing has been the go to method to sending communications out to customers for decades now. When businesses started incorporating email marketing to their audience they would see that almost everyone who received their message would read it. [...]
 medium.com        Social   
GDPR Journal: What I’ve Learned Since Becoming A Data Protection Officer 
In getting ready for GDPR and putting in place the measures to make Mailjet 100% compliant, one question I had to ask was: should we to nominate a DPO? [...]
 mailjet.com        Law   
Newsletter-Abonnements von Minderjährigen – Elterliche Einwilligung notwendig 
Denkbar wäre jedoch, dass Anstelle des VideoIdent-Verfahrens eine zulässige Datenverarbeitung im Rahmen des Newsletters auch nach erfolgreicher Durchführung eines modifiziertes Double-Opt-In Verfahren möglich sein dürfte. Dieses Verfahren müsste aus drei Schritten bestehen: Ermittlung des Alters der Minderjährigen; Einholung der Einwilligungserklärung des Träger der elterlichen Sorge; Bestätigung der E-Mail-Adresse des Minderjährigen. [...]
 datenschutzbeauftragter-info.de    (translate)     Law   
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