Weekly world of email from EmailMarketingTipps.de  -  (Subscribe, too!)

w✩EPiC - Weekly Email Picks #247

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
The State of Marketing Attribution 2017 [PDF] 0.6mb
Marketing attribution is an effective tool. But it may be slowing down email growth. As a result of attribution, only 28% of marketers are increasing their email budget this year compared with 41% in 2016, according to “The State of Marketing Attribution 2017,” a new study by AdRoll for Econsultancy. Worse, 32% are decreasing their email budgets, versus 24% last year. And attribution is again to blame. However, this seems to be part of a general flattening. [...]
 adroll.com        Intelligence     Multichannel     Study   
The Machine On Your Team: Study Shows How Marketers Are Adapting In The Age Of AI  [PDF]
As for email, 39% plan to allow AI to determine which content is served to customers, and 30% will allow AI to generate content, according to the team at Amplero. “While email marketing innovators are no stranger to utilizing vendor algorithms and rules to automatically determine send times or run multivariate tests, core AIM platforms are enabling large brands such as Sprint and DoubleDown Interactive to draw on the entire customer data ecosystem to run thousands of simultaneous experiments to [...]
 amplero.com        Intelligence     Marketing     Trend   
Testing Strikethrough using Unicode in subject lines 
A customer requested to use strikethrough in a subject line. It might sound like a simple thing to do, but as it hadn't been done before by our campaigns team, it required sufficient testing. Two things struck me with this request: 1. Will this work on most devices? 2. Will it actually add value to the Subject Line? [...]
 communicatorcorp.com        Subjectline     Test   
Litmus Community: Snippets Collection 
Snippets are modules of reusable code. They’re ideal for elements that are commonly used across email designs, like doctype, bulletproof buttons, and links. Rather than having to re-write the code each time one of these elements is used, you can use a snippet. Using snippets automates your coding and drastically speeds up development time. [...]
 litmus.com        Design     Tool   
BGH: Verbot für Tabakwerbung im Internet und im Newsletter 
Werbung für Tabakprodukte und E-Zigaretten ist durch den Gesetzgeber sehr weit eingeschränkt worden. Der BGH hat dieses Verbot jetzt konkretisiert: Die Darstellung von Tabakprodukten im Internet ist verboten. Das hat weitreichende Folgen für Händler dieser Produkte. Die Pressemitteilung des BGH zur verbotenen Tabakwerbung im Internet liest sich noch ganz harmlos: Verbotene Tabakwerbung durch Internetauftritt eines [...]
 shopbetreiber-blog.de    (translate)     Law   
14 Best Practices for Email Unsubscribes 
The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. But that’s not necessarily so. I’m not recommending that you con people into staying on your list—not in the least—but there are honest ways to retain subscribers even after they’ve clicked the “unsubscribe” link. [...]
 infusionsoft.com        Unsubscribe     Gallery   
Background Images & Samsung Email App 
Notice your background images are not appearing in the Samsung native email app? Learn what you need to update in your code so that they appear. I tested all of these options and determined that you need to use single quotes around your background image URLs or they will not appear! A strange bug, but thankfully a simple fix! [...]
 courtneyfantinato.com        Design     Mobile   
Your Pre-send Email Testing Checklist 
My biggest “oops” moment was sending a webcast invitation to 70,000 people with a date in August instead of April. It could have been avoided and was a tough lesson to endure. I could have avoided that blunder by more thoroughly testing my email. If you find yourself growing anxious before your next send, use this checklist to turn your email nightmares into an email marketing dream come true. [...]
 sendgrid.com        Test   
2017 Email Event Promotion Microstudy [PDF] 3.7mb
Get this peer-to-peer microstudy to answer questions like: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? How do our open and click rates compare to our peers? What promotional period brings in the highest amount of registrations? [...]
 informz.com        Event     Study   
Last Week's Most Clicked:
Email Marketing Benchmarks 

Please find this week's email industry roundup here.

Sign up, get inspired