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w✩EPiC - Weekly Email Picks #248

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker 		[Profile Picture]
 
Interesting:
 
2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers 
In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...]
 retentionscience.com        Automation     Event     Conversionrate     Marketing   
 
Improving Subject Lines: An endless quest using Machine Learning (Series) 
In part 1 of this series, we went over the importance of sender performance history. We’ll be using this feature in this model implementation, too. We must also consider the number of recipients of a campaign because it’s the denominator of the open rate. After subject line pre-processing, we create our wordlist and score each word. To complete the scoring process, we establish 2 measurements for each word: word score and position score. [...]
 medium.com        Subjectline     Intelligence   
 
Upgrade Emails: How 5 Brands Invite Readers to Go Premium [GFX]
Most client-servicing apps and brands have tiers of service, from free to premium to business to pro. Think free Spotify vs. Spotify Premium, or Hulu with limited commercials vs. with no commercials. Enticing clients to convert to higher-paying levels of service is a process, and upgrade emails are an essential step along the way. Upgrade emails invite readers to upgrade their service or subscription, often by free trial or special promotion. And like in any promotional email, good design helps [...]
 beefree.io        Gallery     Marketing   
 
Fright School Friday: Email That Wins The Halloween Inbox [GFX]
Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and creativity. To help you out, we’ve handpicked some scarily good campaigns. [...]
 mailjet.com        Event     Gallery   
 
Crafting Cart Abandonment Emails that Work 
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ. According to Ometria, around 44.1% of all cart abandonment emails are opened [...]
 marketo.com        Automation     Gallery     Conversionrate   
 
Dos and Dont's of Alt text in Emails 
There’s no need to disown images just because of the injustice imposed by the email clients. Use the best practices of Alt text as described and your subscribers will still love your emails regardless of the image blocking issue. [...]
 emailmonks.com        Design   
 
Improve your Click-Through Rates with Perfectly Responsive Emails 
This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by
 medium.com        Design     Mobile   
 
Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant [Webinar] [VID]
We recently hosted a webinar all about interactive email; Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant. Watch the recording and get the slides here.  [...]
 emailonacid.com        Design   
 
3 Ways You Can Use Sales Automation to Convert More Leads 
Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. [...]
 kissmetrics.com        Automation   
 
Growbots - Best time to send email 
Have you ever wanted to know what the best time was to send an email? We certainly have so to answer this question, we analyzed over 10M outbound sales emails sent by Growbots customers. What this means is that you can finally start adjusting the timing of your campaign based on the type of person you're reaching out to and the company they work for. There is no quicker way to ensure you get the best possible results. [...]
 growbots.com        Tool     Sendtime     B2B   
 
Klickraten und Öffnungsraten 2017 [PDF]
Auf Grundlage dieser Fragen haben wir von Newsletter2Go E-Mail-Daten von über 630 Millio- nen E-Mail-Kampagnen aus über 50 Ländern anonymisiert ausgewertet, die in den letzten 12 Monaten über unsere Newsletter Software gesendet wurden. In der folgenden Studie möchten wir Ihnen unsere Ergebnisse präsentieren. [...]
 newsletter2go.de    (translate)     Study     Trend   
 
Mailchimp Guide to the General Data Protection Regulation (GDPR) [PDF] 1.3mb
The GDPR will become enforceable on May 25, 2018, and will set a high bar for global privacy rights and compliance. We are actively preparing our business and compliance processes for the GDPR to take effect, and this guide is intended to help our customers do the same. Please note that this guide is for informational purposes only, and should not be relied upon as legal advice. We encourage you to work with legal and other professional counsel to determine precisely how the GDPR might apply to your [...]
 mailchimp.com        Law   
 
Email Marketing Trends for 2018 
If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...]
 medium.com        Listbuilding     Marketing     Mobile     Trend   
 
Last Week's Most Clicked:
 
 
 
 
 
 

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