Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. [...]
 smartinsights.com        Trend   

The email search engine includes background information on every message. Marketers can see the full email creative, examine details on the email sender, and access campaign performance metrics like read rate and inbox placement rate. Return Path customers can also save and download favorite campaigns to access at a later time. Marketers can also choose to search emails by date range, which could prove very helpful to email marketers that are eager to investigate -- and mimic -- the top-performing [...]
 returnpath.com        Intelligence     Tool   

We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...]
 reallygoodemails.com        Design     Customization     Segmentation     Gallery   

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...]
 g2crowd.com        Automation     ESP     Study   

Want to see what great things marketers are doing for their 2017 Halloween email promotions? Here are some of our favorites from the Email Creative Archive. [...]
 freshaddress.com        Event     Gallery   

Boo! It’s the time of year for ghosts and ghouls, jack-o-lanterns, and candy corn. Our inbox is overflowing with Halloween emails, and we’re in the spooky spirit! If you haven’t nailed down your Halloween email design yet, don’t fret. We sized up all the witchy ways brands are celebrating the holiday this year and found three hot email design trends for you to try. They’re fang-tastic. [...]
 beefree.io        Gallery   

Facebook Explore Feed is rolling out globally this week. Most people around the world can see it in their bookmarks and they can discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia [...]
 medium.com        Social   

Mailchimp stellt Anmeldeverfahren auf Single-Opt-In um. Stellen Sie wieder auf Double-Opt-In zurück, um Abmahnungen und Vertragsstrafen zu vermeiden. [...]
 drschwenke.de    (translate)     Law   

Step #1: Design your email in the drag & drop editor. Let’s recreate the layout of the Stitch Fix happy birthday email in the drag & drop editor. Begin with a single column layout and add the header, image block, and text blocks below. Next, add the text and customize the CTA button. Let’s also add a turquoise HTML color padding to the image, as in the original email. For now, though, let’s leave the image placeholder blank. Our layout is pretty much complete. We now need to create the personalized, [...]
 mailup.com        Design     Customization     Tool   

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...]
 myemma.com        Event     Gallery   

automated campaigns perform significantly better than their older counterparts. Compared to batch-and-blast email campaigns, campaigns sent via the Automation Center earned a 74% increase in open rates and a 244% higher click-through rate. We see a clear correlation between the size of a dispatch and the engagement rates with that campaign — essentially the more people in a segment, the lower the overall engagement rates (opens and clicks). One-to-one campaigns – the true promise of marketing – are [...]
 emarsys.com        Automation     Segmentation     Study   

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. [...]
 litmus.com        Design   

SparkPost has introduced an open-source email development tool called HEML. The offering, which allows users to code responsive emails, is one of several "standalone, platform-agnostic developer tools available for free in the email space," the company says. [...]
 heml.io        Design     Mobile   

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...]
 etailment.de    (translate)     Subjectline     Study     Trend