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w✩EPiC - Weekly Email Picks #250

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Email marketing trends 2018 
Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. [...]
 smartinsights.com        Trend   
New Inbox Insight feature 'Browse Campaigns' from Return Path 
The email search engine includes background information on every message. Marketers can see the full email creative, examine details on the email sender, and access campaign performance metrics like read rate and inbox placement rate. Return Path customers can also save and download favorite campaigns to access at a later time. Marketers can also choose to search emails by date range, which could prove very helpful to email marketers that are eager to investigate -- and mimic -- the top-performing [...]
 returnpath.com        Intelligence     Tool   
Don’t let your customers fall off. Re-engage with email. Here’s how. [GFX]
We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...]
 reallygoodemails.com        Design     Customization     Segmentation     Gallery   
Fall 2017 Marketing Automation G2 Crowd Grid® Report  
Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...]
 g2crowd.com        Automation     ESP     Study   

Image of the week

Halloween Email Campaigns: What's Hot (and What's Not) for 2017 [GFX]
Want to see what great things marketers are doing for their 2017 Halloween email promotions? Here are some of our favorites from the Email Creative Archive. [...]
 freshaddress.com        Event     Gallery   
3 Spellbinding Ideas for Your Halloween Email Design  [GFX]
Boo! It’s the time of year for ghosts and ghouls, jack-o-lanterns, and candy corn. Our inbox is overflowing with Halloween emails, and we’re in the spooky spirit! If you haven’t nailed down your Halloween email design yet, don’t fret. We sized up all the witchy ways brands are celebrating the holiday this year and found three hot email design trends for you to try. They’re fang-tastic. [...]
 beefree.io        Gallery   
Biggest drop in Facebook organic reach we have ever seen 
Facebook Explore Feed is rolling out globally this week. Most people around the world can see it in their bookmarks and they can discover new content here. But in Slovakia, Sri Lanka, Serbia, Bolivia [...]
 medium.com        Social   
Achtung Mailchimp-Nutzer: Anmeldeverfahren auf Double-Opt-In zurückstellen 
Mailchimp stellt Anmeldeverfahren auf Single-Opt-In um. Stellen Sie wieder auf Double-Opt-In zurück, um Abmahnungen und Vertragsstrafen zu vermeiden. [...]
 drschwenke.de    (translate)     Law   
Tutorial: How to Create A Personalized Image in Email 
Step #1: Design your email in the drag & drop editor. Let’s recreate the layout of the Stitch Fix happy birthday email in the drag & drop editor. Begin with a single column layout and add the header, image block, and text blocks below. Next, add the text and customize the CTA button. Let’s also add a turquoise HTML color padding to the image, as in the original email. For now, though, let’s leave the image placeholder blank. Our layout is pretty much complete. We now need to create the personalized, [...]
 mailup.com        Design     Customization     Tool   
The best Halloween emails to hit our inboxes this month [GFX]
One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...]
 myemma.com        Event     Gallery   
October 2017 Benchmark: Automated Email Campaigns Work 
automated campaigns perform significantly better than their older counterparts. Compared to batch-and-blast email campaigns, campaigns sent via the Automation Center earned a 74% increase in open rates and a 244% higher click-through rate. We see a clear correlation between the size of a dispatch and the engagement rates with that campaign — essentially the more people in a segment, the lower the overall engagement rates (opens and clicks). One-to-one campaigns – the true promise of marketing – are [...]
 emarsys.com        Automation     Segmentation     Study   
[Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]
In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   
Interactive Email’s Opportunities and Challenges 
Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. [...]
 litmus.com        Design   
HEML - an open source markup language for building responsive email  
SparkPost has introduced an open-source email development tool called HEML. The offering, which allows users to code responsive emails, is one of several "standalone, platform-agnostic developer tools available for free in the email space," the company says. [...]
 heml.io        Design     Mobile   
Emojis - Warum Newsletter jetzt Herzchen haben 
Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...]
 etailment.de    (translate)     Subjectline     Study     Trend   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 A word on SSL/TLS and on competitive intelligence using Google’s transparency report data
The Google transparency report not only tracks HTTPS and TLS adoption. It is also a competitive intelligence source for email service providers. Continue [...]
 MailChimp promotes single opt-in – and why I continue using double opt-in
Starting October 31, single opt-in will become the default setting for MailChimp signup forms. This makes it easier to grow lists. Any drawbacks? Continue [...]
 Warum eine Navigationsleiste im Newsletter absolut sinnvoll ist?
Haben Sie sich schon einmal Gedanken über die Navigationsleiste in Ihren Mailings gemacht? Es wird Zeit. Jedes Element in einem Mailing sollte einen Zweck [...]
Please find this week's email industry roundup here.

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