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w✩EPiC - Weekly Email Picks #251

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Stack Overflow Email Management: A UX Case Study 
Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...]
 medium.com        Design     Customization     Mobile   
[Podcast #82] Litmus Community Q&A Rapid Fire [MP3]
(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...]
 litmus.com        Design   
Spamtraps and GDPR 
When we talk about transactional mail, we talk about the mails like order and shipping confirmation, online tickets or boarding passes and ToC changes. These mails are cool, aren’t they? And the answer is of course … yes and no. Certainly a clean confirmation mail will not cause a huge blacklisting or at least you can talk to the Provider to resolve that issue faster than normal. [...]
 inboxplacement.com        Law     Deliverability   
Why Single Opt-In? Update for EU Customers 
We’ve made an important change for MailChimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in. [...]
 mailchimp.com        Listbuilding   

Image of the week

Boo! How did your Halloween campaign do? [GFX]
At this time of year I love taking a peek at what our clients have been up to, as Halloween often provides a great opportunity to get creative. [...]
 adestra.com        Event     Gallery   
Correcting Outlook DPI Scaling Issues  
Outlook DPI scaling is one of the most common problems encountered when developing emails and supporting Outlook (alongside the 1px horizontal line issue). The severity of impact caused by DPI scaling depends on what you’re trying to accomplish with the email’s design/layout/structure, and how the email is coded. At Litmus Live Boston and San Francisco this year, I gave a talk on correcting Outlook DPI scaling issues, while also looking at how it applies to Hybrid development, and touched on some [...]
 courtneyfantinato.com        Design   
Email Pixel Art: The Rarest and Coolest Defensive Design Tactic 
To demonstrate the power of email mosaics, here are a few examples, each showing the email with images enabled on the left and images disabled on the right: Mothercare creates pixel art of their stroller in this email, which also makes liberal use of styled ALT text throughout. [...]
 litmus.com        Design   
8 Promotional Emails That Actually Work [GFX]
1. Go beyond the discount The human psyche is a complex entity. When convincing it to buy a product, the money leverage (savings! more savings!) is just one of the possible options, and oftentimes it is not the most effective. In 1954, US psychologist Abraham Maslow categorized human needs in his famous pyramid. Depending on the type of product, communication strategy and other factors, you can try to play on one of the different levels. [...]
 mailup.com        Gallery     Marketing   
What You Can Learn From These 7 Online Education Emails [GFX]
Pretty much anything you want to learn, you can take a class online. When LinkedIn bought the online education website Lynda for $1.5 billion in 2015, it was clear that the e-learning industry was having a moment, and it’s still growing by leaps and bounds. So we got curious: how do online education emails measure up? We researched how seven prominent online learning companies approached their email design to improve our knowledge. [...]
 beefree.io        Gallery   
Email Effectiveness Study [PDF] 1mb
Even these very successful retailers have a lot of room for improvement, with the top five’s scores ranging only from high to mid-70s, out of 100 — the equivalent of C+ grades. Most — 120 retailers — got failing grades. Here are the top five: Club Monaco (79.9) Crabtree & Evelyn (76.8) BCBG Max Azria (76) Hudson’s Bay (75.1) Hanes (74.7) The highest scorers shared some common practices. They didn’t email too often, averaging about one per day to their recipients, and most included several kinds of [...]
 netdna-cdn.com        Frequency     Segmentation     Study   
Deliverability study: How much does spam hurt online fundraising? [PDF] 1.1mb
What’s to gain from improving email deliverability? About 22.2 % in email fundraising revenue. That’s the potential increase in email fundraising revenue for a nonprofit sending 24 fundraising asks a year with a 100,000 person email list. The average nonprofit missed out on a whopping $24,522.52 last year due to spam (See Figure 2). While much of the email marketing conversation revolves around list sizes, open rates, and clicks, it’s clear that ignoring the impact of deliverability is a costly over [...]
 theagitator.net        Study     Deliverability   
Trivia Fact: Email existed before the Internet [VID]
Did you know that Email existed before the creation of the Internet? But it wasn’t the type of emailing where all you have to do was type in and easily click on send, back in the days you have ia computer and a rotary telephone to connect to a service called Micronet. This was all before WWW, so no hyperlinks or URLS, just alot of number webpages. And for emails, the webpage number was 7776. You can check out this video on YouTube, explaining how emails were sent back in 1984.
 youtu.be        Marketing   
10 inspirational abandoned cart email designs [GFX]
10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum.
 medium.com        Automation     Gallery     Conversionrate   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Meet the #Emailgeeks community on Twitter [Infographic]
The #emailgeeks community is huge. There are experts for email design, deliverability and more. Here is an interactive map to navigate through the jungle. [...]
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