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w✩EPiC - Weekly Email Picks #252

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Emoji... or eNOji? What science says about subject lines [PDF] 0.6mb
While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...]
 phrasee.co        Subjectline     Study   
How to Protect Your Email List from Bots 
We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff matters. Building a healthy list is a crucial first step in getting to the inbox, and we have a ton of experience helping our customers do both. We’ve [...]
 mailchimp.com        Deliverability   
Privacy Shield vs. DSGVO: Rechtslage beachten 
Beim EU-US Privacy Shield handelt es sich um ein Übereinkommen im Datenschutzrecht, das zwischen der Europäischen Union und den Vereinigten Staaten von Amerika (USA) ausgehandelt wurde. Ob und wie Sie den Datentransfer von Deutschland in die USA auch jetzt, nach Wirksamwerden der Datenschutzgrundverordnung (DSGVO), rechtssicher gestalten – wir verraten es Ihnen in unserem Gastbeitrag von Sabine Heukrodt-Bauer, LL.M. Fachanwältin für Informationstechnologierecht (IT-Recht) und Fachanwältin für [...]
 sc-networks.de    (translate)     Law   
Spike in Yahoo error codes  
A number of people have mentioned over the last couple weeks that they’re seeing a spike in Yahoo rejecting mail with "554 delivery error: dd Requested mail action aborted". Discussions on various mailing lists indicate these messages are related to inactive accounts. Addresses that bounce at Yahoo with these codes should be handled as inactive addresses and removed from future mailings.
 wordtothewise.com        Deliverability   

Image of the week

3 major popup trends to follow in 2018 
Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors seeing a popup, our customers collect on average 590 emails. And if you don’t believe me, there are plenty of case studies on the matter which go in the same direction. 5.9% is [...]
 dotmailer.com        Listbuilding     Gallery     Mobile   
Changing the Stacking Order of Elements Without z-index 
I recently learned that its possible to change the stacking order of elements without using z-index. This can be done by using other CSS properties to create what is called a new “stacking context”. This article goes into the details of stacking context and how certain CSS properties affect them. [...]
 freshinbox.com        Design   
Things we learned at Advanced Email Conference 2017 #emailconf 
his week Team Taxi went to the Advanced Email Conference at Bounce Farringdon, London. Here are our picks from a great conference. Personalisation is still the aim. A theme running through the day was that personalisation is key - both to drive engagement and roi, and to prevent disengagement and unsubscribes. Emma Stebbing of Thomas Cook highlighted the importance of subject lines, and showed how they’re going beyond first name personalisation there. She also reminded us to consider mobile when test [...]
 taxiforemail.com        Event     Customization     Trend   
Email Has Arrived: SendGrid IPO Tops Expectations 
“Our business is incredibly strong right now,” Heimes says. “We figured that email is an $11 billion market, but we have less than 3% penetration. There’s a tremendous opportunity to cement our marketing position around our digital communications platform.” He adds that the IPO is only “a milestone in a long journey to build a true built-to-last company.” [...]
 mediapost.com        ESP   
Beginner's Guide to Using Sass in Email Coding 
Do you repeat bits of CSS code across email template projects? Learn to use the Sass preprocessor language to change that and design reusable components. [...]
 edmdesigner.com        Design     Tool   
Why we no longer ask for SPF records 
The way most ESP's have been doing SPF is outdated. With a recent update, we've decided to remove the burden of adding SPF records for our customers. [...]
 postmarkapp.com        Deliverability   
6 Holiday Emails to Send This Season [GFX]
To be successful, you'll have to go beyond emailing a $5 holiday coupon to every subscriber. We dug through a lot of holiday data, and we can tell you that consumers have high expectations this year. To help marketers exceed customer's expectations, we've created a list of six data-backed holiday emails that every brand can send this season. 1. Gift guide 54% of shoppers made a purchase based on a retailer's suggestion [...]
 pinpointe.com        Event     Gallery   
Cope with Email Rendering Challenges Across Email Clients 
Desktop Email Clients Gmail for Desktop This is the most convenient and most popular email client among the users. Challenges and workarounds: Message clipping Keep the email file size below 102 kb and avoid unnecessary styling. style and link not supported in the head when sent through ESP Rewrite the code by adding a color style to each and every a tag. [...]
 emailmonks.com        Design   
CSS Background Images Now Supported in Outlook.com 
Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft's webmail properties only supported table background image attributes and not support CSS background images. This restriction forced email designers to use table background attributes in order to display a background image in Outlook.com. [...]
 emailonacid.com        Design   
[Podcast #83] Litmus Community Q&A Rapid Fire [MP3]
(1:08) What’s your approach to email design: concept first or straight to code? There’s no right answer, it comes down to what’s best for your workflow. We prefer designing in the browser using dev tools for quick prototyping. (5:22) Media queries in Android 5.0 and 6.0 aren’t working: For Android 5.1 and above, the default installed mail app is the Gmail app (except for a couple of vendors like Samsung who have their own bespoke client) which does support media queries. Android 4.4 and below used [...]
 litmus.com        Design   
GDPR: How New Email Laws Benefit Marketers 
We realize that verifying age on an address collection page is new for most marketers and difficult to verify. We therefore recommend having a simple policy that prohibits under 16s from registering or using your product or services. This should be stated clearly in your Terms of Service or Privacy Policy. If you run a service which is likely to be used by children, then you may need to take extra measures—such as an age-gating mechanism. [...]
 sendgrid.com        Law   
Kammergericht lässt Zähne des Spam-Krokodils nachwachsen 
Das LG Berlin hat vor gut einem Jahr den Einwand des Rechtsmissbrauchs gegen eine Unterlassungsklage wegen unzulässiger E-Mail-Werbung zugelassen. Der Rechtsmissbrauch ergab sich aus der Beteiligung des Dienstes Spam-Krokodil, der die Klägerin weitgehend vom Kostenrisiko befreite. Das Gericht sah das Geschäftsmodell des Dienstes als rechtsmissbräuchlich an. Das Kammergericht in Berlin sah dies nun anders (Urt. V. 5.9.2017, Az. 5 U 150/16). [...]
 absolit.de    (translate)     Law   
Why You Need Email Brand Guidelines and What to Put in Them 
Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...]
 litmus.com        Design     Marketing     Study   
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