The marketing funnel as we know it is over. But marketers need not despair. A new marketing funnel has emerged and merges pre-purchase and post-purchase stages to present a complete view of the entire customer lifecycle. Multi-channel, multi-touch, multi-path customer journeys are the new marketing funnel. [...]
 campaignmonitor.com        Trend   

60% of the time, we're right every time. Shhhh…you hear that? Yep, Christmas bells are already ringing, and we’ll be singing Auld Lang Syne before you know it. For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year. Here are 6 trends to prepare for in 2018. [...]
 myemma.com        Trend   

We sent an interactive scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email. [...]
 emailonacid.com        Design   

On November 16, I went to the Advanced Email Conference in the heart of London. My expectations: discover new speakers, gain inspiration and see which topics live in the enamel landscape in the UK. Interested? Critical notes, self-reflection and new learning moments coming your way! [...]
 translate.google.de        Event   

The issue appears to be affecting ™ ® © in iOS Gmail and Inbox and Android inbox. It's replacing the text with a goomoji image. In the HTML I'm wrapping the © in a span and placing a U element next to it. [...]
 litmus.com        Design   

If you aren't a designer, the term typography may sound intimidating. It sounds like some old school expression. It is. Back in the day, typography was designed to influence the impact of the copy. People realized that it was possible to express the mood, the tone of voice, even the personality by using the right design. The same principle applies to emails too. Of course, you can control emotions through email copywriting but typography helps you boost your effort. [...]
 chamaileon.io        Design   

As a developer, probably not... but subscribers absolutely do. They devour them, consume them on every device known to man, and drive a hell of a lot of revenue for companies that take their email marketing seriously. But most web developers tasked with building HTML emails merely want to get them out the door as quickly as possible and move on to more interesting assignments. Despite email's perennial value for subscribers, tight timelines, and a general loathing of the work result in things [...]
 css-tricks.com        Design   

The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. Yesmail analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted [...]
 yeslifecyclemarketing.com        Study     Trend   

1. GIF aligned with the story: GIFs are a fantastic short-way of storytelling and readers are more likely to get allured by a GIF than a plain text or an image. Second, the story being conveyed with attractive movements tends to remain for a long time in the memory of the viewer. So, make sure that the GIF you are adding into your email speaks of a story about your products or services. As you have just a few seconds to convey the story, focus more on content and storytelling techniques. This is how [...]
 bluemailmedia.com        Gallery     Design     Video   

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different [...]
 smartinsights.com        Social   

Learn how we collected email feedback from over 1,600 people with one simple tool. The sentiment widget is a tiny, two-question survey we include at the bottom nearly every email we send. To make giving feedback easy, fast and fun, we built it to resemble the reaction bars on Facebook or in chat apps. With one click, subscribers can give us instant feedback. To make our subscriber’s choice simple, we focused on only two options – unhappy or happy. We illustrated these choices with two icons [...]
 aweber.com        Marketing   

It’s easy for subject line fatigue to set in. When emails are as frequent as this, open rates can often take a dip. However, don’t fall into the trap of chasing opens at any cost, as this doesn't necessarily equate to more sales generated. LivingSocial are one company that I think seem to have fallen a little foul of this. In this blog I discuss how to spot the signs that subject line fatigue is creeping in. [...]
 communicatorcorp.com        Subjectline     Copywriting   

4. Avoid emoticons and symbols in the subject line. Emoticons are a popular medium to connect with consumers, but they don't belong in the subject line of your marketing emails. In fact, according to our numbers, using emoticons in the subject line could drop engagement by up to 5%. Moreover, symbols, such as "%," "#," and "!" increase the likelihood your message will be sent to the spam folder. 5. Less is more. In 2016, the most popular email subject lines were only seven words long. But don't be [...]
 marketingprofs.com        Event   

A consequence of this approach is the possibility of underreporting engagement because some mailbox providers—notably Gmail—truncate message content that they consider too long. This means a recipient may open and read part of the content, but the open pixel would not render and would therefore not record the open. To help our customers get a more accurate picture of who is opening and reading their email, we’re adding an additional open pixel at the top of the message. It drives a new metric labeled [...]
 sparkpost.com        Openingrate