While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...]
 litmus.com        Design     Study   

Email accessibility is about making sure all your email recipients can access your message—including those with disabilities (like blindness) or those who use assistive technologies (like screen readers). An estimated 1.3 million people are blind in the U.S., with 75,000 more people becoming blind or visually impaired each year, but they still rely on phones and mobile devices! [...]
 beefree.io        Design   

Why am I focusing on this for a whole journal entry? I hear you ask. Well, because one of our biggest challenges in getting through our GDPR compliance roadmap was to perform an audit of our entire privacy framework. In other words, to audit all our existing third-party providers and software applications to ensure that they themselves were also meeting the GDPR requirements on data protection. [...]
 mailjet.com        Law   

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. We’re not into checkbook journalism, but if we were, it wouldn’t be for this. The pitch doesn’t even explain the methodology. That said, what does the latest release -- out this week -- say [...]
 mediapost.com        Marketing   

Email development can be a very confusing undertaking. Check out these best practices that cover both email design and email development that can save you hours of hair pulling down the road! [...]
 emailonacid.com        Design   

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...]
 edmdesigner.com        Design     Tool   

Nach der DSGVO gibt die Werbe-Einwilligung des Betroffenen leider keinen Freifahrtschein für das unbegrenzte Sammeln und Speichern der Daten zu einem Lead. Auch wenn als rechtliche Grundlage für die Datenverarbeitung die Einwilligung eingeholt wurde, sind trotzdem die Datenschutzgrundsätze nach Art. 5 DSGVO zu beachten. Auch der Verstoß gegen einen Datenschutzgrundsatz kann allein schon zu einem Bußgeld führen (Art. 83 Abs. 5 a DSGVO). Praktisch relevant im Bereich Lead-Generierung und Marketing-[...]
 email-marketing-forum.de    (translate)     Law   

Gmail on iOS started replacing copyright, registered and trademark symbols with large blue emoji images. This article covers a few ways you can fix it.  [...]
 emailonacid.com        Design   

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention. So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black Friday emails to hit my inbox, categorised by strategy, and what impact they might have on consumers. [...]
 econsultancy.com        Event     Gallery   

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...]
 myemma.com        Event     Gallery