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w✩EPiC - Weekly Email Picks #256

Welcome to this week's edition of the email marketing roundup. It will be the last one in 2017. I wish you a wonderful christmas time and a happy new year, see you in 2018! :)

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Study: Privacy implications of email tracking [PDF]
We show that the simple act of viewing emails contains privacy pitfalls for the unwary. We assembled a corpus of commercial mailing-list emails, and find a network of hundreds of third parties that track email recipients via methods such as embedded pixels. About 30% of emails leak the recipient’s email address to one or more of these third parties when they are viewed. In the majority of cases, these leaks are intentional on the part of email senders, and further leaks occur if the recipient click [...]
 senglehardt.com        Study   
* Email Year in Review: 2017 
Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that will help shape the industry moving into the New Year. Let’s relive together the most important moments and highlights in email. [...]
 250ok.com        Trend   
* Email Contest – Best Email Design Hunt 2017 [GFX]
BEST ENTRIES GALLERY. The HUNT for the best email design begins here.... Here is the list of entries submitted for The Best Email Design Hunt. Please encourage the participants by voting the entries you like. Your votes will help them WIN. [...]
 emailmonks.com        Gallery     Design   
Top 10 Litmus Community Discussions of 2017 
3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...]
 litmus.com        Design     Marketing   
8 Brands Using Email Personalization Like Pros [GFX]
1. Sephora leverages VIP status. Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.” [...]
 campaignmonitor.com        Automation     Gallery     Customization     Segmentation   
Event Email Marketing Campaigns 
Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...]
 mailjet.com        Event     Marketing   
The most surprising email marketing trends from Black Friday 
The 5-day stretch between Thanksgiving and Cyber Monday is the busiest time of year for email marketing. It’s also the best time of year to hunt for trends and see the best (and the worst) email marketing examples in your inbox. Sometimes called Cyber Week, the email marketing stakes are high this time of year. Email alone contributes up to 20% of all revenue on Black Friday. The pressure is on retailers to stand out from all the other inbox noise. [...]
 artplusmarketing.com        Event     Trend   
Is Email Tracking The Next Big Privacy Concern? 
Wired magazine has come out with a damning piece on a widely used but little studied email capability: Tracking. Author Brian Merchant subscribed to the tracking service Streak, and was astounded when it told him when an email he sent was opened, and on what kind of device. "I glanced at my inbox, privy to details that gave me maybe a little too much information," he writes. [...]
 mediapost.com        Law     Spam   
"Mailsploit" Lets Hackers Forge Perfect Email Spoofs 
Pretending to be someone you're not in an email has never been quite hard enough—hence phishing, that eternal scourge of internet security. But now one researcher has dug up a new collection of bugs in email programs that in many cases strip away even the existing, imperfect protections against email impersonation, allowing anyone to undetectably spoof a message with no hint at all to the recipient. [...]
 wired.com        Study   
How to Use a Templating Language in HTML Email Development 
The typical usage is when you render something on the server side. The usual use-case is when you have to add dynamic content to your website, so when you fetch something from your database, you will have to replace some parts in your original template. Besides that, you have basic control-flow in templating languages, for example, if branches and loops. These can help you to create a conditional rendering and to use the same sub-template multiple times. (Just think about a shopping cart, where you [...]
 edmdesigner.com        Design     Tool   
11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018 
We’re turning the page towards a new year with new goals, possibilities and expectations. And as we all know, a mere year can make a world’s difference in the fast-paced – yet utterly exciting – field of digital marketing. Last year, we asked our experts to predict what they believed would be the defining digital marketing trends for 2017. Most of their predictions actually turned out to be accurate, while some of the trends have yet to materialise. [...]
 apsis.com        Trend   
Samsung Email Rendering Check 
Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung’s dominance in the market is the sheer number of Samsung devices that are available—mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series’ that cater to specific geographic regions—for example the Samsung Galaxy [...]
 litmus.com        Design   
Email is User Experience 
People always want to believe that their creation speaks for itself. Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much thought and investment goes into building a product?—?and how little goes into emails about it. [...]
 customer.io        Marketing   
10 great examples of Animated GIFs in emails [GFX]
Today, debates about the necessity of a GIF in emails do not stop. Some companies recommend using them in every newsletter, while others insist we should use them occasionally. But they all agree that GIFs should be! That is why we are willing to talk about the best examples of animated GIFs in email marketing … Continue reading "10 great examples of Animated GIFs in emails" [...]
 stripo.email        Gallery     Design     Video   
E-Mail-Design-Trends 2018 
Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...]
 email-marketing-forum.de    (translate)     Subjectline     Design     Trend   
Top 5 Brands using Humor in Email to delight subscribers [GFX]
We all love HUMOR. Yes, even the most serious looking email marketers among us. Humor has been a vital part of marketing since ages. And when it comes to email marketing, out of the dozens of emails that dive into our inbox every day, it’s that one humorous copy that puts a smile on our face. Check out how various brands are successfully using humor to build their brand and enhance email engagement: [...]
 emailmonks.com        Gallery   
Bloßes Logo in E-Mail-Signatur macht die E-Mail nicht zur Werbung 
Es war nur eine Frage der Zeit, bis es auch zu dieser absurden Frage ein Urteil geben würde. Nun ist es da. Immerhin mit dem richtigen Ergebnis: Wer in seiner E-Mail-Signatur sein Unternehmenslogo verwendet und mit der eigenen Website verlinkt, macht die E-Mail damit noch nicht zur einwilligungsbedürftigen Werbung (AG Frankfurt a.M. vom 2.10.2017, Az. 29 C 1860/17 (81)). [...]
 absolit.de    (translate)     Law   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 The 100 most-read email marketing stories of 2017
Whew, much has happened in the past year. There’s more GIFs, more #emailgeeks, more emojis, more artificial intelligence, more automation, more crosschannel, [...]
 Trending: Emoji usage in email subject lines increased by more than 40% YOY
Emojis still gain popularity among email marketers. In November, nearly every 10th subject line in my email inbox – that’s 9.72% out of 8,804 newsletters [...]
 Fragen und Antworten zum On-Demand-Webinar: „Die 4 Phasen der Customer Journey“
Finden Sie hier die häufigsten Fragen und Antworten zu den 4 Phasen der Customer Journey, einem kostenfreien On-Demand-Webinar. [...]
Please find this week's email industry roundup here.

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