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w✩EPiC - Weekly Email Picks #258

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* Re-permissioning for GDPR 
Things you should do: Instead of sending an email asking people to opt-in or confirm consent, a softer approach would be an email campaign asking customers to verify their contact details and preferences. As part of the forms which allow your customers can verify and update their details, allow them to update their marketing and communication preferences too. [...]
 communicatorcorp.com        Law   
* Build emails which look good when images are blocked 
Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look presentable when stripped of their images? Let’s rule out some ideas which don’t work before we look at those that do. Embedded images Adding images to a web page doesn’t necessarily mean linking to an external file. It’s possible to use [...]
 displayblock.com        Design   
5 rules for writing effective onboarding emails 
1. Onboarding should be direct and action-oriented. If you’ve ever hurriedly asked for directions and gotten a lot more description than you bargained for, you know what I mean. Succinct and action-oriented directions: Take a left on main street. Not at all succinct or action-oriented: You know that street right after you pass the high school on your left? It’s going to be the next stop sign over, but make sure you are going the speed limit because school is getting out right about now. They won the [...]
 martechtoday.com        Marketing   
How to Manage Upselling and Retention 
Russel Lolacher offers an example of how not to do upsell. Russel is a self-described frequent Canva user—an online service to create infographics and other media. He was disappointed by an email he received from the company. The Canva email starts out: Hey there, It’s not every day that we reach out to users personally — but I just wanted to send you a note to let you know you’re one of Canva’s most active users! [...]
 infusionsoft.com        Customization     Marketing   
In With the Old for a Happy New Year 
With the increasing focus on engagement, it's time to dust off a few tried and true email marketing strategies to help you and your subscribers have a happy 2018. [...]
 bronto.com        Customization     Listhygiene   
6 Keys to Email Marketing Success 
Our latest guide gives you tips for each step of the email journey so you can create an unmatched subscriber experience, hit your marketing and sales goals with ease, and have your best year of email marketing ever. [...]
 myemma.com        Listbuilding     Customization   
Lessons Learned from Postable’s Co-Founder and Email Specialist 
Connecting with people shouldn’t be a pain in the ass?—?whether it’s your customers or your grandma. And Postable is committed to finding the sweet spot between personal and automated in both their product (snail mail cards sent for you with just a few clicks) and their email marketing. We like Postable for their cleanly integrated GIFs and their playful brand personality. So since it seemed like Postable and RGE have a few things in common, we made some online overtures and scored ourselves a [...]
 reallygoodemails.com        Design     Video   
Choose Right Colors to Increase Engagement 
Achromatic Color Scheme: Derived from the Greek word ‘chroma’, achromatic roughly translates into ‘devoid of color’ i.e. Black and White color scheme. In this kind of color scheme, white text is used over a black background to create an artistic effect as well as clean and professional look. [...]
 emailmonks.com        Design   
Article 29 Working Party: GDPR Rules On Consent [PDF]
These Guidelines provide a thorough analysis of the notion of consent in Regulation 2016/679, the General Data Protection Regulation (hereafter: GDPR). The concept of consent as used in the Data Protection Directive (hereafter: Directive 95/46/EC) and in the e-Privacy Directive to date, has evolved. The GDPR provides further clarification and specification of the requirements for obtaining and demonstrating valid consent. These Guidelines focus on these changes, providing practical guidance to [...]
 mediapost.com        Law   
14.5% increase in job applications with a simple strategy change 
Targeted Email Campaigns are highly effective to boost quality job applications on your site. We recommend you test various approaches to determine how your audience responds. And, as a bonus, once you begin to experience success and monitor the results, you can offer this service to your employers. From our prior research, approximately less than 10% of job boards offer a service like Targeted Email Campaigns. [...]
 medium.com        Subjectline     Test   
Solution for challenges rendering rich contents on email clients across devices 
Quickbooks has started generating Responsive email Invoices for it’s Small business’s customers. Responsive email templates (templates that adjust to the size of your screen) are the cream of the crop of email marketing. When I open them on mobile the text is bigger and easier to read and the images have resized. This is the standards of email marketing in the modern digital world. [...]
 intuit.com        Design   
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