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w✩EPiC - Weekly Email Picks #259

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration from the past days below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* How Long Should You Run Your A/B Test? 
For opens, we found that wait times of 2 hours correctly predicted the all-time winner more than 80% of the time, and wait times of 12+ hours were correct over 90% of the time. Bar chart of data showing that the likelihood of selecting the correct winner in an A/B test based on opens increases over time. Accuracy of results reaches 80% after 2 hours. Clicks with wait times of just 1 hour correctly chose the all-time winner 80% of the time, and wait times of 3+ hours were correct over 90% of the time. [...]
 mailchimp.com        Study     Test   
AOL/Yahoo Transition Update: AOL DMARC & FBL Reports 
AOL Postmaster Lili Crowley posted an update yesterday to the AOL Postmaster Blog regarding the future of DMARC and FBL reports from the AOL platform. Here's my summary of that information: For DMARC reports: AOL is saying that the MX records for their domains are in the process of being transitioned from AOL inbound email servers to new email servers. As each domain's MX record is transitioned, AOL will no longer send DMARC reports for that domain. Any DMARC reports for that domain will now come [...]
 spamresource.com        Deliverability   
Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You 
As we began our AI exploration, we started by asking ourselves how AI could help us, for example, to: Identify and block spammers who are attempting to open a SendGrid account; Encourage and guide all customers to use sending best practices; Deliver alerts and insights to customers when an aspect of their email program needs their attention [...]
 sendgrid.com        Intelligence     Spam     Deliverability   
How to Add a Countdown Timer to an Email 
You will learn from this post: how to add a countdown timer in email and how to create urgency in your email subscribers' inbox in order to speed up sales. [...]
 chamaileon.io        Tool   
The 7 Popular Types of Triggered Email For eCommerce [GFX]
Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...]
 stripo.email        Automation     Event     Gallery   
Bewerbungen für E-Mail-Award bis zum 28.02.2018 einreichen 
Zum fünften Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Steigenberger Airport Hotel verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. Bewerbungsunterlagen können unter info@e-mail-award.de angefordert werden. Bewerbungsschluss ist der 28.02.2018. [...]
 email-marketing-forum.de    (translate)     Event   
Fonts and font-weights in Emails 
Let’s admit it: emails are still a big thing in 2018. And I’m pretty confident it still will be in 2019. But even in the year 2018 emails are still pretty basic when it comes to modern HTML and CSS standards. Especially if you look to Microsoft. To start with the first chapter of a bunch we look at fonts. You probably already added a Google Font to your Newsletter and saw in the rendering that there is some pretty bad coverage. [...]
 medium.com        Design   
Auswirkungen der DSGVO auf das E-Mail-Marketing 
Bezüglich des Widerrufsrechts gibt es durch Einführung des sog. „Simplizitätsgebotes“, rein formal eine Neuerung. Denn danach muss der Widerruf der Einwilligung genau so leicht zu bewerkstelligen sein, wie die Einwilligung selbst. Dieses Simplizitätsgebot wird jedoch bereits dadurch erfüllt, dass ein „Unsubscribe-Link“ an das Ende jeder Mail gestellt wird. Diese bereits gängige Praxis sorgt dafür, dass dieses Gebot in der Praxis nicht zu großen Schwierigkeiten führen dürfte. In der [...]
 email-marketing-forum.de    (translate)     Law   
Why marketing technology is sucking the life out of the marketing profession 
In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe. In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people. And this, my friends, is the cent [...]
 businessesgrow.com        Marketing   
2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]
As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...]
 litmus.com        Marketing   
Microsoft using the List-Unsubscribe header 
An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...]
 wordtothewise.com        Unsubscribe     Marketing     Deliverability   
9 Dunning Email Examples You'll Want to Borrow [GFX]
Payment failure contributes to churn. And you don’t want that headache. Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product. [...]
 customer.io        Automation     Gallery   
What Makes A Really Good Email? [GFX]
First off, what is Really Good Emails? It’s a Internet website that tries to put together the best emails in the universe in one place. Really Good Emails (RGE for short) aims to be the best showcase of email design and resources on the web. We’re providing transparency into product email and customer email cycles that are not available anywhere else. [...]
 reallygoodemails.com        Clickrate   
Finding Yourself: The Challenges of Accurate IP Geolocation 
IP addresses have no built-in association with a corresponding physical location, and the resources that they are associated with can change over [...]
 dyn.com        Customization   
Legitimate vs Spam Messages: Breaking Down Microsoft’s Rating System 
Our deliverability expert breaks down what Microsoft's SCL, BCL, and PCL ratings mean when sending messages to one of their domains. As soon as an email message hits Microsoft’s servers, their proprietary Exchange Online Protection (EOP) filtering service scans the message and then inserts an anti-spam report into the message headers. You can read more about all of the different fields and filters they use here, but the three fields that I’m going to focus on today that have helped us understand how [...]
 sparkpost.com        Deliverability   
5 Things You Must Know about Email Consent under GDPR 
Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action. [...]
 litmus.com        Law   
Email accessibility in action 
Accessibility in emails is getting more and more press in the past few years, which is a good thing. But I still stumble on a lot of poorly accessible emails. While giving email coding training and [...]
 hteumeuleu.com        Design   
Webinar Invitation Email 
Did you know that the average attendance rate for a webinar is 25% of all the registrants? While some companies reach 60%. Read tips on how to improve the situation [...]
 stripo.email        B2B     Event     Gallery   
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