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w✩EPiC - Weekly Email Picks #260

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* AMP for Email: What You Need to Know 
The email community was abuzz yesterday with Google’s announcement of Amp for Email at Google’s AMP event in Amsterdam. The development was met with excitement because AMP for Email allowed for fully interactive emails in Gmail. This article will go into some of the key information behind AMP for Email. [...]
 freshinbox.com        Design   
Forrester Wave: Cross-Channel Campaign Management Q1/2018 
Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...]
 forrester.com        ESP     Multichannel     Study   
Round-up: The Future of Email 
As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field. Here's a handy round-up of each article in the series. [...]
 clickz.com        Trend   
Don’t Lose Your Email Subscribers with a Standard ‘Unsubscribe’ Link [GFX]
Providing your subscribers with options when they click ‘unsubscribe’ is a win-win situation. Here are 3 great options and 16 examples.
 medium.com        Gallery     Customization   
EU-Datenschutzgrundverordnung & E-Mail-Marketing [PDF] 0.7mb
Die Datenschutz-Grundverordnung wird das europäische Datenschutzrecht nicht völlig umwälzen, aber doch erheblich verändern. Neben altbekannten Pflichten bringt sie auch neue Anforderungen für Unternehmen im Bereich Datenschutz mit sich. Wir beleuchten speziell die darin festgehaltenen Regelungen rund um den Newsletterversand und stellen heraus, was Sie wissen müssen. [...]
 mailingwork.de    (translate)     Law   
Non-Trend Deliverability? 
Als E-Mail-Marketer lohnt sich immer ein Blick auf die turnusmäßig zum Jahreswechsel veröffentlichten Trends und Prognosen. Auffällig ist, dass dort ein Thema zuverlässig fehlt: Zustellbarkeit. Dabei ist Zustellbarkeit elementar: Die beste Segmentierung, die ausgefeilteste Marketing-Automation-Strecke, die interaktivste E-Mail, der höchste Personalisierungsgrad und das mobiloptimierteste E-Mail-Design entfalten null Werbewirkung, wenn die E-Mail nicht beim Empfänger ankommt! [...]
 email-marketing-forum.de    (translate)     Deliverability   
13 Email A/B Testing Mistakes that Limit Your Success 
1. Test your automated and transactional emails, not just your broadcast and segmented emails. Nearly 39% of brands never or rarely A/B test their broadcast and segmented emails, according to Litmus’ 2017 State of Email Creative report. That’s a missed opportunity, but there’s even more money left on the table when you look at automated and transactional emails. More than 65% of brands never or rarely A/B test their automated emails and 74% never or rarely A/B test their transactional emails. [...]
 litmus.com        Test   
[Podcast #93] Litmus Community Q&A Rapid Fire [MP3]
0:42) Need high quality responsive email templates for non-developer: For templates, we recommend Litmus Community Templates, sendwithus templates, htmlemail.io, and ThemeForest. For tools, many ESPs like MailChimp and Campaign Monitor have great drag-and-drop builders, but we also recommend Bee and StampReady for ESP-agnostic tools. (4:10) Does fixed positioning on mobile work? Though supported in the past, unfortunately fixed positioning is no longer supported in iOS Mail. [...]
 litmus.com        Design   
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