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w✩EPiC - Weekly Email Picks #261

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
* How Gmail came to stop supporting CSS animations 
Did you know that not so long ago, Gmail supported CSS animations? Well, sort of. Up until June 2016, the desktop webmail of Gmail supported CSS @keyframes declarations. So you could declare the [...]
 hteumeuleu.com        Design   
2017 Deliverability Benchmark Report [PDF] 1.7mb
Due to these restrictions, globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and [...]
 returnpath.com        Study     Deliverability   
Are You Distracted by the Wrong Email Metrics? 
There is a difference between the email metrics aligned with business success and those that manage the campaign process. Here's how to focus appropriately. [...]
 iterable.com        Intelligence   
How to Combine Email Marketing With Live Chat 
When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...]
 campaignmonitor.com        Listbuilding     Multichannel   
AOL and Yahoo merge could impact your email delivery and MTA 
Postmastery engineers work on a daily basis in trying to avoid delivery issues. In this article an overview of the impact on email delivery and email delivery infrastructure of the latest changes at Yahoo and AOL. Based on some quick reviews, Postmastery engineers saw that senders who had bad delivery to AOL will now see improved delivery if they had good delivery to Yahoo. Senders who had bad delivery to Yahoo and good to AOL, will probably experience the reverse. [...]
 postmastery.com        Deliverability   
Email Marketing Priorities and Budget Changes for 2018 
Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey. [...]
 litmus.com        Study     Test   
BGH: Ein Opt-In kann für mehrere Werbekanäle ausreichend sein 
Zunächst hat der BGH (wie bereits in anderen Urteilen) noch einmal klar gestellt, dass die Einwilligung auch in allgemeinen Geschäftsbedingungen (AGB) enthalten sein kann. Entscheidend sei dabei, ob die in einer Klausel enthaltene Einwilligung den gesetzlichen Anforderungen an eine derartige Erklärung genüge. Einwilligung in mehrere Werbekanäle ist spezifisch genug. Eine Einwilligung im Sinne des Art. 7 UWG ist [...]
 datenschutzbeauftragter-info.de    (translate)     Law   
Hat die Einwilligungserklärung ein Verfallsdatum? 
In einer aktuellen Entscheidung hat nun auch der BGH (Urt. v. 1.2.20218 – III ZR 196/17) festgestellt, dass es für die Annahme eines automatischen Erlöschen der Wirkung einer Einwilligung an einer Grundlage im Gesetz fehlt. Hierzu führt er aus „Eine zeitliche Begrenzung einer einmal erteilten Einwilligung sieht weder die Richtlinie 2002/58/EG noch § 7 UWG vor. Hieraus ergibt sich, dass diese – ebenso wie eine Einwilligung nach § 183 BGB – grundsätzlich nicht allein durch Zeitablauf erlischt.“ [...]
 rechtdigital.blog    (translate)     Law   
Yelp tests offline attribution using guest WiFi and email matching 
Yelp used a one-day attribution window for exposed users who didn’t click on ads and a 30-day attribution window for users who clicked. Yelp didn’t use individual customer transaction data to calculate ROI, but used average ticket value and table size data supplied by Jack Astor’s. Email addresses of registered Yelp users were matched with email addresses provided to access guest WiFi in the restaurants. Given this approach, it’s possible that some users who saw the ads and went into Jack Astor’s [...]
 searchengineland.com        Intelligence     Marketing   
EU-DSGVO im Marketing 
Die Datenschutzgrundverordnung enthält nun im Gegensatz zum alten Bundesdatenschutzgesetz (etwa in § 28 Abs. 3 BDSG) keine speziellen Regelungen mehr für den Bereich der Werbung (allenfalls zum Widerspruchsrecht gegen Direktwerbung in Art. 21 Abs. 2, 3 DSGVO). Nach den Regelungen des alten Bundesdatenschutzgesetzes (BDSG), des Telemediengesetzes (TMG) und des Gesetzes gegen den unlauteren Wettbewerb (UWG) war bzw. ist die Verarbeitung von personenbezogenen Daten nur zulässig, wenn diese aufgrund eine [...]
 convertus.io    (translate)     Law   
GDPR: How small companies can get ready for it 
We’ve been working on getting ready for the EU General Data Protection Regulation (GDPR) for the past few months, and we’re finally at a point where I’m pretty confident in saying that Postmark is fully compliant and ready for when the law goes into effect on May 25, 2018. We had to make some interesting decisions and trade-offs along the way, especially since we’re a small company without legal counsel on staff. I wanted to share a few thoughts on what we learned along the way to becoming GDPR [...]
 postmarkapp.com        Law   
How not to replace email 
As of a month ago, the Apache Wave project is “retired”. Few people noticed; in the seven years that Wave was an Apache Incubator open source project, it never had an official release, and was stuck at version 0.4-rc10 for the last three years. Before being handed off to Apache in 2011, Wave was a Google product, first announced in 2009. Google made Wave fully accessible to the public in May of 2010, but announced they would no longer be developing it just three months later. [...]
 thesharps.us        Marketing   
Null und Nichtig! Adresshändler ohne gültigen Vertrag 
Die Gerichtsentscheidung hat viele Facetten, die man vielleicht wie folgt zusammenfassen kann: Der wichtigste Punkt ist ein Reminder: Kaufen Sie keine E-Mail-Adressen zu Werbezwecken, wenn nicht Ihr Unternehmen (nicht Ihr Konzern oder Ihre Branche) in der Einwilligungserklärung explizit erwähnt ist. Lassen Sie sich die Einwilligungen jeweils nachweisen. Pauschale allgemein gehaltene Erklärungen genügen nicht den Anforderungen an eine transparente Einwilligung. Auch das ist nicht neu. Streiten kann [...]
 absolit.de    (translate)     Law   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 German email legislation: opt-in expiration & multichannel opt-ins
The German Federal Court of Justice (Bundesgerichtshof aka BGH) published a ruling, which is interesting in two ways. First, it says a consent usually does not [...]
 AMP for Email: Google brings interactive real-time content to Gmail – but reactions are mixed
A few days ago, Google announced a plan to enable “more engaging, interactive, and actionable email experiences” by bringing AMP to email. While interactive [...]
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