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w✩EPiC - Weekly Email Picks #262

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
3 Creative Ways to Improve Images in Your Emails [GFX]
2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...]
 campaignmonitor.com        Design     Customization   
2018 State of Email Report [PDF] 3.4mb
The annual State of Email report from Litmus helps you understand the data, trends, and innovations that shape the email industry and provides actionable advice to help you build a successful email program in 2018. [...]
 amazonaws.com        Study   
Email Benchmark Report: A Marketer’s Guide to 2018 [PDF]
Throughout 2017, email remained a tried-and-true revenue-driver generating more than 50 times its return on investment.2 Over the same period however, email open, click and click-to-open (CTO) rates continued on a steep decline, revealing a sizeable gap that marketers need to close immediately. This report, based on analysis of almost 9 billion emails sent in Q4 2017 and over 30 billion sent in 2017 will focus on concrete, achievable goals marketers can set for 2018 in order to grow revenue by [...]
 yeslifecyclemarketing.com        Study     Trend   
[Podcast #95] Litmus Community Q&A Rapid Fire [MP3]
In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...]
 litmus.com        Design   
GDPR Q&A: Third Party Data 
Welcome to the fifth instalment of our GDPR Q&A series, where I'll be discussing the use of purchased or rented data under the GDPR. In previous blogs in this series, I've looked at how to decide whether to use single or double opt in and how to present privacy information on sign-up forms. [...]
 communicatorcorp.com        Law   
Yahoo! Mail Introduces Image Caching—What Marketers Must Know 
Here's everything you must know about image caching in Yahoo! Mail and how it can impact your email metrics and the use of dynamic content.  [...]
 litmus.com        Intelligence     Marketing   
GDPR and How Compliance Can Improve Your Email Marketing 
Revalidate All Your Subscribers. If you are not sure that the people on your current lists gave consent or you don’t have a record of it, the onus is on you to revalidate all of your EU subscribers now. MailerLite makes it easy for you to revalidate with a new GDPR template. You can simply go to Create New Campaign > Template Gallery > GDPR Template to find the pre-built template. We created the template with specific text to help you explain GDPR with a focus on revalidating your subscribers. [...]
 mailerlite.com        Law   
GDPR - A Practical Guide For Developers 
You’ve probably heard about GDPR. The new European data protection regulation that applies practically to everyone. Especially if you are working in a big company, it’s most likely that there’s already a process for getting your systems in compliance with the regulation. The regulation is basically a law that must be followed in all European countries (but also applies to non-EU companies that have users in the EU). In this particular case, it applies to companies that are not registered in Europe, [...]
 bozho.net        Law   
Which Code Should I Include in Every Email? 
We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...]
 emailonacid.com        Design   
How to Design Your Invoice Emails [GFX]
he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...]
 customer.io        Automation     Gallery     Design   
What does good IP Reputation get you? 
IP Reputation Still Matters, a little. This doesn’t mean senders can, or should ignore IP reputation. Even Gmail looks at IP reputation a little bit. The place IP reputation is primarily used during the SMTP transaction. Good IP reputation does lead to less rate limiting. Senders with good IP reputation can send more mail faster than senders with poor reputation. But once the SMTP transaction is over, IP reputation is just a small factor in a large pool of variables. [...]
 wordtothewise.com        Deliverability   
DSGVO im Online-Marketing – Mein Vortrag auf der #Campixx [PDF]
Halbwegs kurzentschlossen habe ich daher auf der SEOCAMPIXX einen Vortrag zu den Auswirkungen des neuen Datenschutzrechts auf das Online-Marketing gehalten. Nach einer kurzen Einführung in die DSGVO zum Personenbezug und zum Verbotsprinzip ging es um die Rechtfertigung verschiedener Tracking- und Targeting-Maßnahmen. Auch mit dem E-Mail-Marketing und die Folgen der DSGVO für die Personalisierung bei der Aussteuerung von Werbunghaben wir uns kurz beschäftigt. Schließlich bin auf die Must-Haves [...]
 online-marketing-recht.de    (translate)     Law   
Live Image Updating 101 – Dynamic Images for Email 
This example has six different variables inside of this one image. Here is an animated GIF showing how the image would change with each new bid. This means that each time someone opens your email the Current Bid, the Number of Bids, Your Bid and People Watching this Auction will show the most updated information. To do this we update 4 different text layers inside of an Adobe Photoshop Image. We use the Photoshop API Calls [...]
 niftyimages.com        design   
Making Sense of Consent Under the GDPR 
With the General Data Protection Regulation (GDPR) quickly approaching, we’ve had many customers asking questions about the different legal bases for processing data. Of the six legal bases (consent; contract; legal obligation; vital interests; public tasks; and legitimate interests), perhaps those causing the most confusion and uncertainty are consent and legitimate interests. Legitimate interest will [...]
 returnpath.com        Gallery     Law   
New GDPR Tools From MailChimp 
Get consent with GDPR-friendly forms If you’re going to rely on consent to process your subscribers’ data, the GDPR says that you must obtain explicit, opt-in consent, and be clear about how your subscribers’ data will be used when you obtain that consent. We’re building GDPR-friendly forms that you can quickly set up to help you get—and document—subscribers’ consent. In just a few clicks, you’ll be able to enable GDPR-friendly fields for all hosted forms (including landing pages and pop-ups) connect [...]
 mailchimp.com        Law   
Email Tactics Customers Hate: Webinar Recording + Q&A [VID]
In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...]
 litmus.com        Marketing   
One-Tap Subscribe: Eine clevere Taktik für mehr E-Mail-Adressen 
Möchten Sie mehr E-Mail-Adressen gewinnen und Ihre Kampagnen optimieren? Erfahren Sie mehr über unser E-Mail Marketing Seminar am 22.03.2018. Wie können wir den Aufwand für den Interessenten (noch) weiter reduzieren, um mehr Leads oder E-Mail-Adressen zu gewinnen? Wer sich diese Frage (regelmäßig) stellt, findet immer wieder interessante Ideen und Taktiken, um den Adressbestand signifikant zu [...]
 emailmarketingblog.de    (translate)     Listbuilding     Mobile   
10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]
When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...]
 medium.com        Automation     Gallery   
Last Week's Most Clicked:

My Blogs, Notes & Interviews:
 Re-permissioning ideas for GDPR compliance
77 days to go before the General Data Protection Regulation (GDPR) comes into force. Advertisers all over the world will need to make adjustments to their data [...]
Please find this week's email industry roundup here.

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