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w✩EPiC - Weekly Email Picks #263

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last three weeks below. Have a nice weekend! :)

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Yahoo Mail Tests New Brand Safety Standard BIMI 
Yahoo Mail will be the first email service provider to test a security standard that allows brand logos to be displayed alongside emails in the inbox list, combining branding with security. The new standard -- Brand Indicators for Message Identification (BIMI) -- was developed by Agari, an eight year-old cybersecurity firm, which worked with Comcast, Google, Microsoft and Oath, the parent of Yahoo Mail. [...]
 mediapost.com        From     Marketing   
Get more clicks for your email marketing by reducing perceived cost  
To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...]
 marketingsherpa.com        Subjectline     Copywriting   
Why Interactive Email is Great for Your Marketing [GFX]
Most marketers have heard about the rise of interactive content. Interactive content includes anything that your consumers click on, swipe, or interact with. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.” [...]
 campaignmonitor.com        Gallery     Design     Trend   
Bluecore’s 2018 Retail Email Benchmark Report [PDF] 2.1mb
Bluecore has established a series of benchmarks for how different retail emails perform as part of healthy email marketing programs. These baseline findings include an overall look at email performance as well as selected breakdowns based on differences in average order value and retail vertical [...]
 bluecore.com        Study   
New to email coding? Here’s where to start. 
One year ago I entered the wild world of email. I was confident in my HTML/CSS skills and ready to rock it. But then… tables(!) and inline CSS(!!) and Microsoft Word as a rendering engine(!!!)… I quickly realized the intricacies of email coding were way beyond my expectations, and consequently the past year has involved a steep learning curve. [...]
 reallygoodemails.com        Design   
DSGVO 2018: Praxistipps von Dr. Schirmbacher [VID]
Was muss ich als Optimierer bei Testing und Personalisierung beachten? Wie sind meine Tools von der DSGVO betroffen? DSGVO-Basics: Wann dürfen Daten erhoben werden? Datenverarbeitung ohne Einwilligung: Wie geht das? Datenschutzerklärung: Welche Pflichtinformationen sind neu? Beispiel Tracking: Was dürfen wir noch tracken? Handlungsbedarf: Was müssen wir konkret tun? [...]
 youtube.com    (translate)     Law   
Facebook’s new Custom Audiences permission tool will require user consent confirmation 
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it against user profiles. [...]
 marketingland.com        Multichannel     Social   
The Best Way To Code Background Colors In Email 
The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded. Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board. [...]
 litmus.com        Design   
A step by step guide to make HTML email templates in Node.js 
Designing HTML email is one of the difficult things in life. Even HTML emails are written in HTML with all language specifications, not all email clients support entire language spec. While the web and email are built on the same technologies (HTML and CSS), email applications don’t adhere to the same standards as web browsers. Each email application has its own rendering engine which determines what code is supported and how emails are displayed. For example, most email clients plainly ignore CSS [...]
 medium.com        Design   
How long does it take to change reputation at Gmail?  
Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying [...]
 wordtothewise.com        Deliverability   
Gewinnspiel-Werbung per E-Mail 
Aber auch auf unternehmenseigenen Webseiten oder in dem monatlichen Newsletter finden sich häufig Fragen, bei deren Beantwortung lukrative Preise winken. Erfolgt die Veranstaltung eines Gewinnspiels per E-Mail, ergibt sich für den Veranstalter daraus ein Marketinginstrument mit doppelter Wirkung. Zum einen kann er seine Produkte präsentieren und zugleich in Form von Gewinnen an bereits interessierte Kunden verteilen. Zum anderen bietet sich die Möglichkeit, weitere persönliche Daten von [...]
 absolit.de    (translate)     Law   
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