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w✩EPiC - Weekly Email Picks #264

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
Four cents to deanonymize: Companies reverse hashed email addresses 
Datafinder – Reverse email hashes for $0.04 per email: Datafinder, a company that combines online and offline consumer data, charges $0.04 per email to reverse hashed email addresses. The company promises 70% recovery rate and for a nominal fee will provide additional information along with the reversed email, including: name, address, city, state, zip and phone number. Datafinder is accredited by Better Business Bureau with an A+ rating, and its clients include T-Mobile. [...]
 freedom-to-tinker.com        Law     Spam   
Multivariate vs. A/B Testing: Incremental vs. Radical Changes 
In the world of design-optimization methods, A/B testing gets all the attention. Multivariate testing is its less understood alternative, often deemed too time-consuming to be worth the wait. While this method has its limitations, they are counterbalanced by its benefits, which cannot be easily achieved using A/B testing alone. [...]
 nngroup.com        Test   
Google to launch new Gmail design in the coming weeks 
Google is planning to launch a new design for its Gmail web interface soon. In an email to G Suite administrators, obtained by The Verge, the company says the new design will include “several new features” that will also be made available to regular Gmail accounts. Google promises a “fresh, clean look for Gmail on the web,” with features like Smart Reply, the ability to snooze emails, and offline support. [...]
 theverge.com        Marketing   
This is what the new Gmail will look like 
After we posted that report, a trusted source offered to let us see the Google redesign early. The new design we received supports the claims of features like smart replies and email snoozing, and enables a sidebar of plugins that give you easy access to different Google apps like Calendar and Keep. [...]
 androidauthority.com        Marketing   

Image of the week

Widespread Microsoft phishing warnings today 
Multiple people have talked to employees inside Microsoft, and I suspect their customers have been blowing up support about this. I know they’re aware, I suspect they’re frantically working on a fix. Update 11 am PDT: It appears this filter is firing when mail has the word “hotmail” in it. This includes if non displaying text (like CSS) has the word in it. It feels like they were attempting to mitigate something and wrote a rule that wasn’t quite right. Still no word on a fix, but don’t panic. [...]
 wordtothewise.com        Deliverability   
The Best of the 2017 State of Email Survey Research Series 
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a fitting time to review the major findings from last year’s three major reports: [...]
 litmus.com        Study   
Bounce Classification Code Change 
There is a bounce reply that we see frequently from Office 365(tm) hosted domains that looks like this one: "550 5.4.1 [xxxxxx@yyyyyy.zzz]: Recipient address rejected: Access denied ...". We have historically believed this bounce reply to mean that the intended recipient of the message had configured some kind of personal filtering to reject messages from a sender; because of this belief, we have always classified this response with code 50, meaning that it’s a block bounce. Such a classification has [...]
 sparkpost.com        Deliverability   
Email Marketing Conversion Rate Comparison 
Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries. Then, multiply it by 100. [...]
 pureb2b.com        Conversionrate     Study   
Facebook updates its Custom Audiences terms 
To the extent the Hashed Data contains personal data relating to an individual who resides in the European Union or Switzerland, the parties acknowledge and agree that for purposes of creating the custom audiences, as described above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated [...]
 facebook.com        Law     Social   
GDPR Re-permission Campaigns: 6 Tips for Making Them a Success 
GDPR, the European Union’s new privacy law that goes into effect on May 25th, 2018, has been keeping email marketers on their toes. One of the biggest areas of change—and the one that’s been causing email marketers the biggest headaches—is the question of how to collect and store consent. We’ve written in detail about how GDPR raises the bar to a higher standard of consent, and how you can ensure your email consents meet the new requirements going forward. But GDPR not only applies to new consents [...]
 litmus.com        Listbuilding     Law   
DSGVO im E-Mail-Marketing Webinar [VID]
DSGVO im E-Mail-Marketing. In 30 Minuten erklärt Ihnen unser Datenschutzbeauftragter und Justiziar alles Wissenswerte.
 youtube.com    (translate)     Law   

Image of the week

Attribution Modeling: Last Touch, Multi-Touch & Revenue Lift 
The ins and outs of 3 popular attribution models. Retailers are beholden to large numbers and the attribution model they choose to use can impact not only their outcomes, but strategy and budgets. Learn more in this blog post. [...]
 windsorcircle.com        Intelligence     Multichannel     Webanalytics   
6 neue Regeln zur DSGVO-konformen Newsletter-Anmeldung 
Integrieren Sie in Ihre Anmeldeseite eine Pflicht-Checkbox, die auf Ihre Datenschutzerklärung verlinkt. Diese Checkbox darf in der Voreinstellung nicht aktiviert sein. Nur wenn der Interessent sie aktiviert, sollte die Newsletter-Anmeldung erfolgreich abgeschlossen werden können. Begründung: Artikel 13 der EU-DSGVO fordert, dass betroffene Personen schon bei der Erhebung von personenbezogenen Daten (also z.B. die Daten im Newsletter-Anmeldeformular) umfassend informiert werden müssen. Zu den [...]
 email-marketing-forum.de    (translate)     Listbuilding     Law   
E-Mail Öffnungen: Wo, wann und wie lange? [PDF] 2mb
In dieser Studie betrachten wir den Umgang von Abonnenten mit E-Mails. Dabei werden folgende Fragen beantwortet: Welche Endgeräte und Anwendungen verwenden Abonnenten zum Lesen von E-Mails? Gibt es einen Zusammenhang zwischen dem Wochentag und der Präferenz für ein Endgerät (Mobilgerät, Webmail oder Desktop)? Wie viel Zeit verbringen Abonnenten mit dem Anzeigen von E-Mails? Und hat das zum Öffnen der Mail genutzte Endgerät Einfluss auf die Verweildauer? [...]
 returnpath.com    (translate)     Openingrate     Study     Trend   
GDPR: The Upside  
There has been a great deal of focus on the challenges for data owners in general,—and marketers in particular—that Europe’s new General Data Protection Regulations (GDPR) will pose. However, there has been less focus on the potential upside that better data quality, more robust consent, and greater transparency will deliver improved program performance. Consumers will [...]
 returnpath.com        Gallery     Listhygiene     Law     Study     Deliverability   
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