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w✩EPiC - Weekly Email Picks #264

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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* Gmail Update - Everything You Must Know 
It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...]
 litmus.com        Design   
5 Easy Automated Campaigns Most Retailers Aren't Doing [GFX]
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. This blog looks at the 5 most underutilised automated email campaigns retailers should be doing: [...]
 enchantagency.com        Automation     Gallery     Conversionrate   
Five A/B Tests To Optimize Your Cart Abandonment Emails 
In a world where more than 75% of baskets are abandoned you need to be doing the most you can to get opens, clicks and conversions from your abandoned carts. In comes the A/B test, or split testing if you like, where you can experiment with areas of your emails and see what works best with your audience to recover sales – without reinventing the wheel (or bursting the tyre). The most important rule to remember with A/B testing is that you should only test one thing at a time. Otherwise, how will you [...]
 salecycle.com        Automation     Conversionrate   
GDPR: 15 good & bad examples of repermissioning campaigns [GFX]
The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On to the examples! [...]
 econsultancy.com        Gallery     Law   
2018 State of Email Workflows Report [PDF] 3.2mb
In this report, you’ll learn how nearly 3,000 marketers: Plan their email content; Allocate their time among tasks; Use technology in their workflow; Handle quality assurance; Review and approve emails; Send their emails; Deal with email mistakes; Use Litmus in their workflow. [...]
 amazonaws.com        Study   
4 Successful Email Opt-In Strategies (And Examples) 
Getting someone to opt-in for your email list is tough. On average, a person gets 121 emails every day. People are swamped with offers, coupons, and promotions. It’s becoming harder to convince people to give you their email address when they’re receiving messages from so many sources. But that doesn’t mean it’s impossible. Here are four proven ways to increase your email opt-in rate and grow your list. [...]
 campaignmonitor.com        Listbuilding     Gallery   
Gmail Testing Subject Line Images with Promotion Cards 
Earlier today, Return Path’s Senior Email Strategist, Rafael Viana (who lives in Brazil) discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that this image is defined in a special Gmail specific code snippet called Schema.org. Read here for Return Path’s take on this. [...]
 freshinbox.com        Design   
Good Copy - Email copy from great companies 
Email copy from great companies. Search for inspiration. Or pick a tag.
 goodemailcopy.com        Copywriting     Tool   
People's Gmail accounts appear to be sending out spam 
We are aware of a spam campaign impacting a small subset of Gmail users and have actively taken measures to protect against it. This attempt involved forged email headers that made it appear as if users were receiving emails from themselves, which also led to those messages erroneously appearing in the Sent folder. We have identified and are reclassifying all offending emails as spam, and have no reason to believe any accounts were compromised as part of this incident. If you happen to notice a [...]
 mashable.com        Spam   
DSGVO: Die große Re-Opt-in-Kampagne? 
Wer sich für eine Neueinholung von Opt-ins entscheidet, steht vor der Frage, ob erneut ein vollständiges Double-Opt-in-Verfahren durchlaufen werden muss. Alternativ kann lediglich eine E-Mail versendet werden, in der der Einwilligungstext eingebunden ist und durch einen Klick auf einen Link verifiziert werden muss. Vereinzelt wird dazu geraten, einfach auf die Landingpage zum Opt-in zu verlinken und das gesamte Verfahren inklusive Check-E-Mail erneut durchlaufen zu lassen. Begründet wird dies damit, [...]
 absolit.de    (translate)     Law   
Post up with our guide to Google Postmaster Tools 
As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster Tools. According to Gmail, using these tools can determine the health of your email program. Follow these steps to add a domain you’d like to monitor. [...]
 250ok.com        Tool   
Missing data at Google Postmaster Tools 
Over the past week, there have been many reports of missing data for Google Postmaster Tools. From what we can see, it appears data on the Spam Rate, IP Reputation, Domain Reputation, Feedback Loop, and Delivery Errors tabs stopped updating for some folks around April 11th or 12th. According to information posted in an industry forum, Google is aware of the issue and working to resolve it. Some progress has been made, but no official statement has been made (seems to be par for the course with Google [...]
 deliverycounts.com        Tool     Deliverability   
Grid systems for email 
Modular design systems have been prevalent in the email industry for a long time. They’re made up of a series of reusable modules that can be combined in various configurations. Basically no one wants to build endless one-offs and this streamlines the email creation process. Whilst 10?–?20 modules is fairly typical the largest we designed recently had 37. These systems can run quite large and involve a lot of information that needs to be organized in a consistent way. One change to my process that [...]
 stylecampaign.com        Design   
Feedback-Mails sind unerlaubte Werbe-Mails und Spam 
Wieder hat ein Gericht entschieden, dass Kundenzufriedenheitsbefragungen per E-Mail ohne vorherige Einwilligung der Empfänger als unerlaubte Werbe-E-Mails einzustufen sind (Urteil des Landgerichts Hannover, Urteil vom 21.12.2017, Az. 21 O 21/17). [...]
 blog-it-recht.de    (translate)     Law   
BGH entscheidet über Einwilligungen: Worauf kommt es an? 
Bezüglich des Zwecks der Datenverarbeitung ist darauf zu achten, dass dieser Zweck aus datenschutzrechtlicher Sicht für jede Datenverarbeitung gesondert dargestellt werden muss. Allgemeine Oberbegriffe wie „Marketing“ genügen in der Regel nicht, wohl aber Newsletter-Anmeldungen zur Information über „aktuelle Angebote“. Liegen verschiedenen Werbekanälen verschiedene Verarbeitungszwecke zugrunde, ist in jedem Fall auf gesonderte Einwilligungen für jeden einzelnen Werbekanal zu achten. Also etwa eine [...]
 swd-rechtsanwaelte.de    (translate)     Law   
SendGrid's Global Benchmark Report 2018 [PDF] 4.1mb
Each year, SendGrid leverages the knowledge and experience of our internal data scientists and deliverability experts to develop and publish our Global Email Benchmark Report . For 2018, we’re happy to provide this resource to email senders of all types. This year’s Global Email Benchmark Report features data and benchmarks from more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses. As a sender, this report can help you: [...]
 sendgrid.com        Clickrate     Openingrate     Study   
The 2018 Digital Consumer Trend Report by MovableInk [PDF] 1.9mb
You’ll learn how consumers are interacting with emails from brands in retail (apparel), retail (non-apparel), travel, and media, publishing and entertainment — including customer journey data that leads to conversions — like the number of emails they see and number of times they visit your website before making a purchase. We’ve also included forecasting for 2018 and helpful tips for achieving your business goals this year and beyond. We hope you find this report insightful, and that you use it to [...]
 amazonaws.com        Study   
5 of the Best Dynamic Email Marketing Tools for Retailers 
As retailers look to utilise rich data, AI and dynamic content to deliver more relevant marketing messages, we look at 5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. [...]
 enchantagency.com        Customization     Tool   
The State of Email in 2018: Webinar Recording + Q&A [VID]
Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...]
 litmus.com        Design     Trend   
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