It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...]
 litmus.com        Design   

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. This blog looks at the 5 most underutilised automated email campaigns retailers should be doing: [...]
 enchantagency.com        Automation     Gallery     Conversionrate   

In a world where more than 75% of baskets are abandoned you need to be doing the most you can to get opens, clicks and conversions from your abandoned carts. In comes the A/B test, or split testing if you like, where you can experiment with areas of your emails and see what works best with your audience to recover sales – without reinventing the wheel (or bursting the tyre). The most important rule to remember with A/B testing is that you should only test one thing at a time. Otherwise, how will you [...]
 salecycle.com        Automation     Conversionrate   

The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On to the examples! [...]
 econsultancy.com        Gallery     Law   

Getting someone to opt-in for your email list is tough. On average, a person gets 121 emails every day. People are swamped with offers, coupons, and promotions. It’s becoming harder to convince people to give you their email address when they’re receiving messages from so many sources. But that doesn’t mean it’s impossible. Here are four proven ways to increase your email opt-in rate and grow your list. [...]
 campaignmonitor.com        Listbuilding     Gallery   

Earlier today, Return Path’s Senior Email Strategist, Rafael Viana (who lives in Brazil) discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that this image is defined in a special Gmail specific code snippet called Schema.org. Read here for Return Path’s take on this. [...]
 freshinbox.com        Design   

Email copy from great companies. Search for inspiration. Or pick a tag.
 goodemailcopy.com        Copywriting     Tool   

We are aware of a spam campaign impacting a small subset of Gmail users and have actively taken measures to protect against it. This attempt involved forged email headers that made it appear as if users were receiving emails from themselves, which also led to those messages erroneously appearing in the Sent folder. We have identified and are reclassifying all offending emails as spam, and have no reason to believe any accounts were compromised as part of this incident. If you happen to notice a [...]
 mashable.com        Spam   

Wer sich für eine Neueinholung von Opt-ins entscheidet, steht vor der Frage, ob erneut ein vollständiges Double-Opt-in-Verfahren durchlaufen werden muss. Alternativ kann lediglich eine E-Mail versendet werden, in der der Einwilligungstext eingebunden ist und durch einen Klick auf einen Link verifiziert werden muss. Vereinzelt wird dazu geraten, einfach auf die Landingpage zum Opt-in zu verlinken und das gesamte Verfahren inklusive Check-E-Mail erneut durchlaufen zu lassen. Begründet wird dies damit, [...]
 absolit.de    (translate)     Law   

As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster Tools. According to Gmail, using these tools can determine the health of your email program. Follow these steps to add a domain you’d like to monitor. [...]
 250ok.com        Tool   

Over the past week, there have been many reports of missing data for Google Postmaster Tools. From what we can see, it appears data on the Spam Rate, IP Reputation, Domain Reputation, Feedback Loop, and Delivery Errors tabs stopped updating for some folks around April 11th or 12th. According to information posted in an industry forum, Google is aware of the issue and working to resolve it. Some progress has been made, but no official statement has been made (seems to be par for the course with Google [...]
 deliverycounts.com        Tool     Deliverability   

Modular design systems have been prevalent in the email industry for a long time. They’re made up of a series of reusable modules that can be combined in various configurations. Basically no one wants to build endless one-offs and this streamlines the email creation process. Whilst 10?–?20 modules is fairly typical the largest we designed recently had 37. These systems can run quite large and involve a lot of information that needs to be organized in a consistent way. One change to my process that [...]
 stylecampaign.com        Design   

Wieder hat ein Gericht entschieden, dass Kundenzufriedenheitsbefragungen per E-Mail ohne vorherige Einwilligung der Empfänger als unerlaubte Werbe-E-Mails einzustufen sind (Urteil des Landgerichts Hannover, Urteil vom 21.12.2017, Az. 21 O 21/17). [...]
 blog-it-recht.de    (translate)     Law   

Bezüglich des Zwecks der Datenverarbeitung ist darauf zu achten, dass dieser Zweck aus datenschutzrechtlicher Sicht für jede Datenverarbeitung gesondert dargestellt werden muss. Allgemeine Oberbegriffe wie „Marketing“ genügen in der Regel nicht, wohl aber Newsletter-Anmeldungen zur Information über „aktuelle Angebote“. Liegen verschiedenen Werbekanälen verschiedene Verarbeitungszwecke zugrunde, ist in jedem Fall auf gesonderte Einwilligungen für jeden einzelnen Werbekanal zu achten. Also etwa eine [...]
 swd-rechtsanwaelte.de    (translate)     Law   

As retailers look to utilise rich data, AI and dynamic content to deliver more relevant marketing messages, we look at 5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. [...]
 enchantagency.com        Customization     Tool   

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...]
 litmus.com        Design     Trend