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w✩EPiC - Weekly Email Picks #270

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
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* 2018 Email Marketing Industry Census [PDF] 3.1mb
Email continues to be the most effective marketing channel, though fewer marketers report stellar performance. Once again, email marketing has emerged from the Email Census as the most highly rated marketing channel or discipline for return on investment, with nearly three-quarters (74%) of client-side marketers rating it as either excellent or good in this context. Just under a third (30%) of client-side markete rs rate email as excellent for ROI, while a further 44% of respondents describe returns [...]
 adestra.com        Study   
* Email Workflows that Work: Webinar Recording + Q&A [VID]
Using insights from the largest email industry survey of its kind, Litmus’ third annual State of Email Workflows report takes a detailed look at how email teams tackle every stage of the email creation process—from planning and building to quality assurance and sending. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez dive into the report’s key findings and break down the top 5 opportunities to improve your email workflow. You’ll learn… [...]
 litmus.com        Marketing     Study   
* Your Emails (and Recipients) Deserve Better Context 
Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. Always handle with care! [...]
 alistapart.com        Subjectline   
The Forrester Wave: Email Marketing Service Providers, Q2 2018 [PDF]
Email marketing: the old salt of your digital toolkit, and still the most cost-effective promotional channel. But email could do so much more than hock product. For this, our ninth Forrester Wave™ on email marketing service providers (our first Wave of this vendor category was in 2002), we wanted to see if email marketing vendors were pressing marketers to treat email as more than just another advertising vehicle. Answer? Vendors have bettered the basics but still treat email as the newsletter and [...]
 en25.com        ESP     Study   
Design an Excellent Onboarding Experience for Travel & Hospitality Customers [GFX]
Engage customers from the first day they subscribe. Campaign Monitor shows email marketing strategy through the onboarding process and customer life cycle. [...]
 campaignmonitor.com        Automation     Gallery   
10 Examples of Teaser Email Campaigns [GFX]
Promo and announcement emails look similar and do not work, as customers get used to and bored with them. We are going to tell you how to become interesting to your customers. See how to enliven your promo campaigns by creating high-performing teaser emails. What makes them work? They intrigue and build anticipation for your … Continue reading "10 Examples of Teaser Email Campaigns" [...]
 stripo.email        Event     Gallery   
2018 Email Industry Conditions 
Surveying thousands of people in who create emails for their companies, this data shows where people are coming from, their outlook on the future, their roles, and their day-to-day functions. [...]
 reallygoodemails.com        Study   
BT fined £77,000 by the ICO for five million spam emails 
British Telecommunications plc (BT) has been fined £77,000 by the Information Commissioner’s Office after it sent nearly five million nuisance emails to customers. The investigation found that the company did not have customers’ consent to send direct marketing emails. This is against the law. ICO Head of Enforcement, Steve Eckersley, said: [...]
 ico.org.uk        Law   
Breaking the Spell of Abandoned Carts 
Abandoned cart emails are considered to be the most effective type of triggered emails. In our article, we'll tell how these emails work, how to restore the abandoned cart and top everything up with building our own triggered email flow using Automation 360. [...]
 sendpulse.com        Automation     Conversionrate     Study   
Personalized Calls to Action Perform 202% Better Than Basic CTAs  
For this study, I analyzed more than 330,000 CTAs. There are three primary types of CTAs I looked at in this post: Basic CTA -- This is a call-to-action that does not change based on any attributes of the visitor. It's the same for every visitor that sees it. Multivariate CTA -- These are similar to Basic CTAs, but instead, there are two or more CTAs being tested against one another. Traffic is typically split evenly to each variation and then you [...]
 hubspot.com        Design     Clickrate     Test   
E-Mail-Marketing Guide für Händler [PDF]
Analyse der E-Mail-Marketing-Aktivitäten von 449 Händlern, Status quo und Best Practices. Rechtskonformes E-Mail-Marketing stellt für viele Händler scheinbar eine unüberwindbare Hürde dar. Gerade einmal vier von 448 Unternehmen konnten hier die volle Punktzahl erreichen. Ein Viertel brachte es nicht einmal auf die Hälfte der Punkte. Ursache hierfür ist meist das Missachten der Kennzeichnungspflicht. Nur 41 Prozent aller Double-Opt-in-Mails und 42 Prozent aller Willkommensmails enthalten vollständige [...]
 mb-link.de    (translate)     Study   
Angabe einer E-Mail-Adresse im Bestellvorgang stellt keine Einwilligung dar 
Die Beklagte vertreibt im Internet Sportartikel. Der Anwalt eines Wettbewerbsverbands bestellte dort eine Kinderhose und gab dazu im Rahmen des Bestellvorgangs seine private E-Mail-Adresse an. In den AGB des Online-Shops in Verbindung mit ihrer Datenschutzerklärung heißt es u.a.: „Als Kunde werden deine Daten zum Zweck der Vertragserfüllung und für eigene Werbezwecke genutzt.“ In der darauf folgenden Zeit versandte die Beklagte mehrfach Werbe-E-Mails an die von dem Anwalt angegebene GMX-Adresse. [...]
 absolit.de    (translate)     Law   
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