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w✩EPiC - Weekly Email Picks #271

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
The State of Transactional Email 
New Challenges for Transactional Email A few new problems have risen with the changing landscape of transactional email. While there is less “spam” in the traditional sense, users today are overburdened with email. They’re quick to call an email message “spam” if it feels irrelevant, too frequent, or otherwise annoying. This behavior is a major consequence of a pushy, salesy approach to transactional email. Additionally, users are quick to report email as spam through their email client if there [...]
 nngroup.com        Automation     Study   
The 250ok Deliverability Guide [PDF] 2mb
At 250ok, we take email seriously. We know some people want to etch email’s headstone, but we aren’t down with that. We are, however, fully invested in the death of bad email. And believe us, it’s a jungle out there. Thus, we created... The 250ok Deliverability Guide. This can serve as your handbook to creating effective emails designed to keep your recipients safe and engaged, while your business reaps the benefits of a good sender reputation. You’ll find details on the finer, lesser-known mechanics [...]
 amazonaws.com        Deliverability   
Pitfalls of coding emails — lessons learned (part 1) 
I already had some experience involving the creation of (responsive) emails, but as it turns out with my latest project, there is still much to learn. You always keep your fingers crossed when you put your HTML to the test on whatever email testing platform you use, hoping the result isn’t too bad. You’d expect, being 2018, that email design would evolve over time like web design did, but no, it didn’t… If you ask me, it became even worse, looking back on the last decade. [...]
 medium.com        Design   
California Consumer Privacy Act of 2018 
The CCPA will take effect January 1st, 2020 and applies to any organization that conducts business in the State of California & satisfies one of three conditions: 1. The organization has an annual gross revenue in excess of $25,000,000; 2. Annually buys, receives, sells or shares for commercial purposes the personal information of 50,000 or more consumers or households; 3. The organization derives 50% or more of its annual revenue from selling consumers’ personal information [...]
 trendlineinteractive.com        Law   
Preparing Images for HTML Email templates 
Using Photoshop to slice images. Planning the position of the slices in the design. Export sliced images via Photoshop. When to use different image types when exporting. Learn about Image Compression. [...]
 medium.com        Design   
Die größten DSGVO-Mythen: die Einwilligung - Was stimmt? 
Die DSGVO ist seit dem 25.05.2018 wirksam. Davor und danach war einiges los. Über kaum ein anderes Thema wurde so viel geredet und publiziert. Leider haben die zahlreichen Veröffentlichungen mit den angeblich „besten“ Hinweisen und Empfehlungen nicht dazu geführt, dass alle „Verantwortlichen“ verstanden haben, worum es geht. Im Gegenteil, es herrscht noch immer allgemeine Verwirrung über die Umsetzung der DSGVO. Bestes Beispiel: Die Flut von Newsletter-Mails vor und nach dem 25.05.2018, mit der [...]
 isico-datenschutz.de    (translate)     Law   
Email Design Trends [GFX]
Personalisation within image, Cinemagraphs GIFs, Contextual Targeting/Behavioural Targeting, Inverted pyramid [...]
 medium.com        Gallery   
Who are mimecast? 
Mimecast is a filter primarily used by businesses. They’re fairly widely used. In some of the data analysis I’ve done for clients, they’re a top 10 or top 20 filter. Earlier today someone asked on Facebook if mimecast may be blocking emails based on the TLD. The short answer is it’s unlikely. I’ve not seen huge issues with them blocking based on TLD of the domain. They’re generally more selective than that. [...]
 wordtothewise.com        Deliverability   
Infographic — How many GDPR complaints came in within the first month of GDPR 
We’re 1 month into life with GDPR compliance and things already seem to have settled down on a very clear pattern. Businesses big and small struggled throughout the months of April and May as most [...]
 bigbangthemes.net        Law     Study   
7 brands that mastered the welcome email [GFX]
If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is how few brands try to actually accomplish anything with their welcome email. [...]
 myemma.com        Gallery   
3 Tips for Designing the Best Brand Collaboration Emails [GFX]
Collaboration is a good thing. When two brands come together, they each benefit in plenty of ways. There’s the synergy of working together, the fun of creating something you couldn’t or wouldn’t have alone, and the added exposure of accessing each other’s audiences. Hopefully, a bump in sales is a benefit, too. Working together = good for everyone. So it’s no surprise we see tons of brand collaboration emails in our inbox. Today, we’ll look at some stellar examples and offer design tips for how to [...]
 beefree.io        Gallery   
The agony of trying to unsubscribe [VID]
It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on [...]
 youtube.com        Unsubscribe     Spam   
Email Client Market Share Trends for the First Half of 2018 
Email analytics insights don’t just help you track email performance, they also are a powerful tool to help you improve your email campaigns. It’s simple: If you know what clients and devices your audience uses to read your email, you can focus your design and optimization efforts on exactly these environments. That means a better experience for your subscribers—and a more efficient process for your team. Over the course of 2017, we analyzed 15 billion email opens to see where subscribers read emails [...]
 litmus.com        Study     Trend   
11 Tipps für die Betreffzeile 
Es lohnt sich, ein bisschen Energie in das Texten einer sexy Betreffzeile zu stecken. Sie ist ausschlaggebend dafür, dass die E-Mail überhaupt geöffnet wird. Neben einem vertrauenswürdigen Absender und dauerhaft relevantem Newsletter-Content ist die Betreffzeile der wichtigste Faktor für das Öffnen von E-Mails. Es gibt viele gute Studien zu dem Thema. Hier die wichtigsten Ergebnisse und Tipps: [...]
 postina.net    (translate)     Subjectline   
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