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w✩EPiC - Weekly Email Picks #272

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
 
Interesting:
 
A Guide to Browse Abandonment Emails in Ecommerce 
In an ideal world, every person who visited your online store would become a customer. Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100% conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing? Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98%) won’t flash the [...]
 ometria.com        Automation     Conversionrate   
 
5 Ways to Leverage Your Transactional Emails [GFX]
Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it’s crucial that they’re optimized to convert. If you’re a marketer and not taking full advantage of your revenue-generating transactional email readers?—?you’re seriously missing out. And we mean seriously. Gone are the days when these emails can be set and forgotten. It’s time to start optimizing, boosting the creativity, [...]
 medium.com        Automation     Gallery     Study   
 
10 Nice Welcome Email Examples  [GFX]
Welcome emails show the highest open rate – 50% according to HubSpot. While some companies get 80%. And we are capable of making them show respectively high CTR and CTOR. Welcome emails are crucial. They are the first emails subscribers get from you. And they set the tone for your further relations. Consequently, you need … Continue reading "10 Best Welcome Email Examples" [...]
 stripo.email        Automation     Gallery   
 
A guide to visual media in HTML email [GFX]
In the digital realm, 81 percent of people only skim the content they read online. So, an image can accomplish what a paragraph of text can barely touch upon in times of minimal read times. Ever since email developers adopted HTML coding practices in to emails in late 1989, email marketers have been experimenting with using visual media such as static images, animated GIFs, embedded videos and many others in their email campaigns. Before we learn about how to use visual media in email, let’s study [...]
 htmlemail.io        Gallery   
 
Minimal DMARC 
What if your recipients have been happily forwarding the mail you send to them to internal mailing lists and alternate accounts and so on for decades? And that forwarding is the sort that’s likely to break DKIM signatures as well as break SPF? And while everyone would advise you not to deploy DMARC p=reject, or at least to roll it out very slowly and carefully with a long monitoring period where you watch what happens with p-none, you have to deploy p=reject real soon now? [...]
 wordtothewise.com        Spam     Deliverability   
 
A New Spin on Data: The Return Path Blocklist 
One of the many benefits of being part of Return Path is our ability to leverage data sources and analytics to create offerings that benefit the entire email ecosystem. This week, we are excited to be doing just that. We are rolling out our latest contribution to email safety, the Return Path Blocklist (RPBL). Our intention is to benefit the email ecosystem by combining multiple data sources to create a new blocklist that leverages robust data and state of the art technology. This blocklist focuses [...]
 returnpath.com        Tool     Deliverability   
 
20 Inspirational brands that are killing the email GIF game [GFX]
Shoutout to these top 20 brands who are killing the animated GIF game and keeping us awake at night thinking about how our emails could be better. [...]
 htmlemail.io        Gallery     Design   
 
accessible-email.org - accessibility tools for email developers 
It is the mission of Accessible-email.org to promote email marketing accessibility and usability. In that be the voice of users and the email marketing community. For years the email marketing industry has never really made a point of accessibility. But a large section of email recipients does care and need accessible email. [...]
 accessible-email.org        Tool   
 
Email Accessibility: How to Captivate, Communicate and Connect with Every Subscriber [VID]
Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...]
 youtube.com        Design   
 
How Apple's DMARC Changes Affect Email Senders 
Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step. This update it one of [...]
 sendgrid.com        Spam     Deliverability   
 
Increasing Response Rates to Email Surveys in MOOCs [PDF]
To investigate ways of increasing email response rate, we designed experiments that manipulated the textual elements of the emails. We conducted experiments in a MOOC setting, with email surveys sent out to over 3,000 learners. The emails were sent to elicit responses as to why learners were not engaging with the course. We found that response rates were significantly increased by varying how closely emails were framed as pertaining to a learner's personal situation, such as by changing introductor [...]
 acm.org        Subjectline     Copywriting     Study     Test   
 
The Impact Of New Emojis In Email Subject Lines 
We've conducted a survey to find out if emojis work on email subject lines and which new emoji generates the most engagement. This is what we discovered. [...]
 mailjet.com        Subjectline     Study   
 
254% more Engagement by using Emojis [PDF] 5.9mb
moji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year. Emojis turbocharge push and email opens. In fact, the impact of emojis on push notification open rates is 3x higher compared to our earlier report. Can emojis lead to lasting retention? New data shows a correlation between emoji usage and a decrease in app uninstalls. [...]
 leanplum.com        Subjectline     Multichannel     Study   
 
An Advanced Guide to Marketing Automation in Retail [PDF] 8.4mb
The truth is that basic cart abandonment emails or generic welcome campaigns just aren’t going to cut it with the modern shopper for much longer — and why should they when consumers are being offered individually-tailored experiences by those at the forefront of personalisation? This guide aims to provide retail marketers with a practical toolkit for taking their marketing automation to the next level, using best practice advice and examples. [...]
 hubspot.net        Automation   
 
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