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w✩EPiC - Weekly Email Picks #275

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
[Profile Picture]
What to Expect When Switching ESPs 
If you’re thinking of switching ESPs, first, be sure to create a solid ESP request for proposal (RFP). Second, go into the process fully understanding what’s involved. To help you with that second part, Litmus reached out to email experts at Marketing Democracy, BrightWave, DEG, Trendline Interactive, emailvendorselection.com, Laughlin Constable, and Red Pill Email to get their advice. [...]
 litmus.com        ESP   
How has GDPR affected Spam? 
The real answer is that it is far too early to tell. Various articles currently state that "nothing has happened" as a result of GDPR or "spam has fallen slightly"; however, the true effects of GDPR providing anonymity to domain owners will take a long time to play out. The main crux of the matter isn’t the effect GDPR is having on spam levels, but how it’s hampering organizations from effectively stopping career cybercriminals from defrauding innocent people. [...]
 spamhaus.org        Law     Spam     Study   
Simple CSS Photo Carousel for HTML Email 
Here’s a simple technique we use to add a photo carousel to HTML email. It’s progressively enhanced, which means it works great in modern email apps and defaults back to the original image in older apps like Microsoft Outlook (shudders). It’s responsive, so it looks as stunning on mobile as it does on desktop. And since you’re not using GIF, there no unsightly diffusion dither. [...]
 medium.com        Design   
What do Postmasters see daily? 
Some common questions Postmasters field from senders are, “What happens to all the Postmaster tickets we submit? Does anyone look at them? What’s even going on there?” Before coming to 250ok, I worked as an AOL Postmaster. So in short, I know some stuff, and I’m happy to share what I can. So, we could go straight to the short answer, but… what’s the fun in that? Instead, let’s go on a journey together. Let’s start by getting a better understanding of what’s going on at the Postmaster. Even though [...]
 250ok.com        Spam     Deliverability   
20 Tips For Catchy Subject Lines 
In order to make your subscribers open your emails and read your message, we have some TIPS for you. After reading this article, you won’t have difficulties in subject lines anymore. We hope it’ll be helpful for you to increase your email open rates. Let’s talk about the importance of email subject lines in order to increase email open rates but before diving into this subject, let’s start by conceptualizing this term. [...]
 medium.com        Subjectline   
Data protection if there’s no Brexit deal 
If the UK leaves the EU in March 2019 with no agreement in place regarding future arrangements for data protection, there would be no immediate change in the UK’s own data protection standards. This is because the Data Protection Act 2018 would remain in place and the EU Withdrawal Act would incorporate the GDPR into UK law to sit alongside it. However, the legal framework governing transfers of personal data from organisations (or subsidiaries) established in the EU to organisations established in [...]
 www.gov.uk        Law   
BIMI discussion in email marketing [VID]
Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders. [...]
 inboxplacement.com        Marketing     Spam     Deliverability   
Beyond GDPR: Denmark Makes Email Encryption Mandatory 
On the heels of GDPR, Denmark’s Data Protection Agency announced that it will set even tighter rules for emails containing sensitive personal data. The agency has recommended the use of email encryption since 2008, but starting January 1, 2019, encryption will be a requirement for all emails that contain sensitive personal information.
 litmus.com        Law   
“Newsletter mit Opening-Rate von 50% - wie geht das?” [MP3]
Der “Tagesspiegel Checkpoint” gehört zu Berlin wie der Fernsehturm und die Currywurst. Zu verdanken ist das keinem Geringeren als dem Tagesspiegel-Chef, dem Newsletter-Papst Lorenz Maroldt. Hinter der einmaligen Erfolgsgeschichte steckt die Bereitschaft und Leidenschaft, Neues auszuprobieren – und das gelegentliche, nächtliche Entgleiten bei Wein oder Bier auf der Dachterrasse, abgerundet mit einer feinen Prise Berliner Schnauze. Von diesem Erfolgsrezept, dem politischen Einfluss, davon, wo die [...]
 emailmarketingblog.de        Marketing   
Email Bugs Repository on Github 
A repository for documenting bugs in webmails and email applications, inspired by Device Bugs and SVG Weirdness. The goal is to make email designers life easier in order to find and understand weird email clients behaviors. But it's also to try to improve the situation by reporting each bug to the concerned company. [...]
 github.com        Design   
Vorsicht bei der Verbindung von Werbe-Opt-in mit Eröffnung des Kundenkontos 
Nach der Argumentation des Gerichts zulässig bleibt es, wenn der Kunde das Häkchen für den Newsletter selbst aktiv setzen muss. Dann liegt jedenfalls eine ausdrückliche Erklärung vor. Problematisch ist dann die – vom Gericht nicht diskutierte – Frage der Kopplung der Einwilligungserteilung mit der Registrierung. Hier kann man zweifeln, ob noch eine freiwillige Einwilligung vorliegt. Ob das zulässig ist, bemisst sich vor allem anhand von Art. 7 Abs. 4 DSGVO, wonach bei der bei [...]
 absolit.de    (translate)     Law   
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