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w✩EPiC - Weekly Email Picks #279

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
Taking Your Email Preference Center to the Next Level 
Email preference centers have been around for a long time, and far too many haven’t been updated since they were first published. Let’s talk through the necessities and nice-to-haves of a solid preference center and banish the boring forms of the past. Default vs. Hyper-Customized Preferences The level of complexity for most legacy preference centers tends to be low. Most, if not all, ESPs [...]
 brightwave.com        Customization   
2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics  [PDF] 1.9mb
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. [...]
 pardot.com        Intelligence     Study   
Lifecycle Benchmark - Insights on new subscriber engagement throughout the first year [PDF] 0.7mb
In this report, we take a look at how new subscribers interact with an email program throughout the first year of their relationship with a brand. We assign different metrics to each stage to measure how well marketers are able to acquire, onboard, engage, and retain their new customers throughout the first year. Use these metrics to evaluate your own program and identify areas where you may need to improve. [...]
 returnpath.com        Marketing     Segmentation     Study   
The Pizza Express Hot Spot Tutorial 
I’ve been working with PizzaExpress as a developer for their emails since I started at the email agency ActionRocket. The exciting thing about these guys is they love to push email to include some cool interactivity and really want to experiment with the channel to get results. The brief came in to add some interactivity to the new dessert menu – they always have lovely photography of all the food and one image had all the new desserts. As usual, I had been flicking through Curated Emails and seen so [...]
 curated.email        Design   
We curated 1000 emails [GFX]
Well, that took longer than we thought! However, we’re proud to announce that we finally hit and surpassed 1000 handpicked emails that we think rock in terms of email design and/or content. As you can imagine, handpicking the best email designs is a time-consuming process. We look for designs that are eye-catching, have a clear call to action, a good mixture of HTML text/images, look great across all devices and have relevant content or interesting content. Many of the emails we receive are just [...]
 curated.email        Gallery     Design     Trend   
The Marketing Dashboard cartoon 
“Not everything that counts can be counted, and not everything that can be counted counts.” I think this 1963 quote from William Bruce Cameron (often misattributed to Albert Einstein) touches on some of the potential pitfalls of marketing dashboards. In this era of data-driven marketing, dashboards can give marketers a false sense of security. They always appear authoritative, but the true value depends on what’s being measured. [...]
 marketoonist.com        Intelligence   
Salesforce Onboarding Email Breakdown – SaaS Onboarding Emails [GFX]
Salesforce is a big dog in the SaaS industry. Ever wondered how they tackle onboarding? Below we’ll break down the free trial onboarding series for Salesforce, one email at a time. Salesforce sent 6 [...]
 medium.com        Automation     B2B     Gallery   
#Emailweekly: The scariest email in your inbox? 
For those of you signed up to our great weekly newsletter, you’ll have noticed some spooky goings on in your inbox last week. We decided to spend a bit of time on it for a Halloween special and send out an email no’one would be expecting… The brief: What scares us #emailgeeks the most? [...]
 emaildesignreview.com        Design   
The Challenges of Attribution in Email Marketing 
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more aware we are of it as a problem that holds us email marketers back from delivering the valuable emails that our consumers want, the more likely we will work individually and collectively toward an answer. [...]
 onlyinfluencers.com        Webanalytics   
Introducing Reminders and Unsubscribe features in Yahoo Mail 
Implemented as an easy-to-find button when opening a message, the Unsubscribe feature lets users easily stop receiving emails without ever having to leave their Yahoo Mail inboxes. An option to unsubscribe from an email sender appears in each email. And in case users erroneously clicked the Unsubscribe button, they can reverse the unsubscribe action, up to three seconds after the initial click. Our Unsubscribe feature helps keep inboxes clean and filled only with relevant content, making the entire [...]
 tumblr.com        Unsubscribe   
Widerruf und Datenlöschung gemäß DSGVO 
Der Wegfall der Rechtsgrundlage zur Zusendung von E-Mail-Werbung führt auch dann zur Frage der Löschung, wenn die betroffene Person nicht ausdrücklich die Löschung verlangt. Denn wenn Daten zu einem Zweck verarbeitet werden und sich dieser Zweck erledigt oder die Rechtsgrundlage zur Verarbeitung für diesen Zweck nicht mehr gegeben ist, dann sind die entsprechenden Daten zu löschen . Werden alle Daten gelöscht, dann kann später weder geprüft werden, ob jemals E-Mail-Werbung zugesendet wurde, noch die [...]
 email-marketing-forum.de    (translate)     Law   
E-Mail-Marketing und die DSGVO – Orientierungshilfe der Aufsichtsbehörden 
Die Datenschutzgrundverordnung hat in den letzten Monaten für viel Wirbel gesorgt, auch unter E-Mail-Marketern. Dabei sind die tatsächlichen Auswirkungen der DSGVO geringer, als vielfach kolportiert. Die deutsche Datenschutzkonferenz (DSK), der Zusammenschluss der deutschen Datenschutzaufsichtsbehörden, hat nun eine neue Orientierungshilfe herausgeben, mit man sich als Online-Marketing-Experte befassen sollte. Vorweg ist wichtig zu wissen, dass die Orientierungshilfen der DSK eine Behördenmeinung [...]
 absolit.de    (translate)     Law   
SpamAssassin is back 
The SpamAssassin 3.4.2 release was the first from that project in well over three years. At the 2018 Open Source Summit Europe, Giovanni Bechis talked about that release and those that will be coming in the near future. It would seem that, after an extended period of quiet, the SpamAssassin project is back and has rededicated itself to the task of keeping junk out of our inboxes.
 lwn.net        Spam     Deliverability   
Hacking Gmail’s UX with "From" Fields – Another Phishing Vector 
Tricksy From Field. As you might see in the above screenshot there are two emails in the Sent folder despite them being addressed to and received by account holder. We double checked the email headers to see if what we saw in the displayed From/To fields was correct, and as you can see in the screenshots the “From” field has a weird structure: [...]
 ycombinator.com        Study   
Unterliegen Einwilligungserklärungen einem Verfallsdatum? 
Die DSGVO enthält keine spezielle Regelung hinsichtlich der Gültigkeit einer eingeholten Einwilligung in zeitlicher Hinsicht. Die Regelung zum Widerruf der Einwilligung in Art. 7 Abs.3 DSGVO und die Normierung des Zweckbindungsgrundsatzes wurden vom Gesetzgeber vermutlich als ausreichend erachtet, um das Verfallsdatum von Einwilligungen im Einzelfall zu bestimmen. Im Falle eines wirksam erklärten Widerrufs lässt sich die Gültigkeitsdauer der Einwilligung klar bestimmen. Was aber gilt, wenn eine [...]
 datenschutzbeauftragter-info.de    (translate)     Law   
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