Welcome to the first edition of the email marketing roundup in 2019 - I hope you had a good start into the new year! As usual, please find selected email marketing news and inspiration from the last couple of days below.
Greetings from Berlin,
Rene Kulka/@lukeAnker |
|
Welcome/Onboarding Emails Optimization Notebook [PDF] 4.4mb
Onboarding email expert Val Geisler and Litmus’ Chad S. White and Jason Rodriguez examine eight emails submitted by Litmus Community members. With decades of email marketing experience between them, they’ll share their advice on improvements and tips on things to A/B test. Through these critiques, you’ll learn how to build trust and create a great onboarding experience via email. Along the way, you’ll also pick up email design, coding, and copywriting tips you can apply to your other emails. [...]
 pardot.com 
Automation Gallery
|
| |
Review of the Email on Acid Campaign Precheck
On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. [...]
 stripo.email
Design Tool
|
| |
Images in Email — Creating BFFs
So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! [...]
 reallygoodemails.com
Design
|
| |
Datenschutz-Orientierungshilfe Direktwerbung
Seit über einem halben Jahr ist die DSGVO in Kraft. Seit einigen Wochen ist eine Orientierungshilfe der deutschen Datenschutzbehörden veröffentlicht. Diese Orientierungshilfe ist für die Praxis so wichtig, weil Direktwerbung ohne die Beachtung des Datenschutzrechts nicht möglich ist. Die seit dem 25.05.2018 anzuwendende DSGVO hat auch den Datenschutz bei der Direktwerbung neu gestaltet. Allerdings sind damit auch viele neue Frage zur Anwendung der Regelungen der DSGVO in der Direktwerbung aufgetreten [...]
 email-marketing-forum.de  (translate)
Law
|
| |
Email marketing trends to expect in 2019
Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and refocus our efforts on innovation and speed to keep pace with the demanding customer. In 2019 we can expect consumer expectations for quality content to increase – it’s become an annual [...]
 marketingland.com
Trend
|
| |
Der Deutschen liebste E-Mail-Dienste 2019
Der ungebrochene Trend hin zu Gmail, den wir nun seit rund fünf Jahren beobachten, beschleunigt sich eher noch. Dagegenhalten können am ehesten die Dienste der großen US-amerikanischen Anbieter Apple und Microsoft, allerdings auf vergleichsweise niedrigem Niveau, sowie eine wachsende Zahl von eigenen Domains, „Wegwerfadressen“ und Nischenanbietern, wie das Wachstum bei den „Sonstigen“ zeigt. Die auch heute noch insgesamt dominierenden deutschen Anbieter leben daher augenscheinlich von ihrer Substanz. [...]
 publicare.de (translate)
Study
|
| |
 | | Last Issue's Most Clicked: | | |
Please find this week's email industry roundup here.
|
EPiC - Weekly Email Picks #283
