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w✩EPiC - Weekly Email Picks #285

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
What You Need to Know About Email-Safe Fonts 
Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...]
 emailonacid.com        Design   
newslettersguide.org: A 201 guide for everyone 
The Shorenstein Center, Lenfest Institute, and digital consultancy/email gurus Yellow Brim teamed up to develop NewsletterGuide.org, a collection of questions to ask before building (or rebuilding) a newsletter, including these from Tim Grieve: Who’s your audience? How will you serve that audience? Why do we care about that audience? No, really, what’s the payoff? Who will write the newsletter? Who will do the design/development/production work required, and how will we pay for it? How will you promo [...]
 newsletterguide.org        Marketing   
EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]
Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...]
 emaildrips.com        Automation     Gallery     Design     Tool   
By People for People, and Why It's Time to Say Bye to "Subscribers" 
Maybe you’re a business owner. An innovator. An entrepreneur. Maybe you’re a mother. Or a father. Or a brother, or a sister. A best friend or compadre. A curious learner. An animal lover. Eater of tacos. A kind soul and a compassionate heart. Whatever you are, you’re a living, breathing, feeling person. Odds are slim that you—yes, any of you people out there—would ever slip “subscriber” [...]
 drip.com        Marketing   
Are voice assistants the future of email marketing? 
Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...]
 litmus.com        Design     Trend   
Forrester: You’ve Still Got Mail 
It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL and Yahoo recently shuttered their once popular instant messenger services, as mobile messaging, social networking, photo sharing, and video chat have risen to prominence. You’ve Got Mail has [...]
 medium.com        Study     Trend   
Gamification in Email Marketing: How to Use It Effectively [GFX]
An email with gamification may need a special effort and more time to be prepared. Some games can be developed by a marketer and a designer, while others will require a developer. Below, you will find a few gamification ideas with a different level of complexity for you to get inspired. 1) Immediate awards. The first gamification idea is to provide users with an award immediately after they take an action. You can use dedicated plugins to recreate a scratch card and include it to your email. Take a [...]
 sendpulse.com        Gallery   
5 New Ways to Use Interactive Elements 
If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use interactivity in new and unique ways. Subscribers are starting to get used to the usual rollover effects and buttons, so if you really want to surpri [...]
 emailonacid.com        Design   
Custom Audience ist ohne Einwilligung Rechtsverstoß 
Noch immer nutzen viele Unternehmen Custom Audiences bei sozialen Netzwerken, um Werbung zielgenau nur an solche Personen auszuliefern, mit dem sie zuvor in Kontakt standen. Zu diesem Zweck werden E-Mail-Adressen – in verschlüsselter Form – bei den Netzwerken zum Abgleich hochgeladen. Der Verwaltungsgerichtshof Bayern hat nun entschieden, dass diese Praxis datenschutzwidrig ist. In seinem Beschluss vom 26.09.2018 (Az. 5 CS 18. 1157) hat der VGH München entschieden, dass Custom Audience ohne die [...]
 absolit.de    (translate)     Law     Social   
Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker  
-CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced today the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. [...]
 businesswire.com        ESP   
dotmailer becomes dotdigital - the story behind the rebrand 
Our vision We embarked on our mission to rebrand when we realized the dotmailer name no longer encompassed everything we do. We started by looking at the Discover how dotdigital has transformed from a simple email service provider to a powerful customer engagement cloud. See the story behind the rebrand that will transform your was of working. [...]
 dotdigital.com        ESP   

Image of the week

Mapp Becomes A Digital Marketing Platform For Marketing Rebels 
Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced [...]
 prnewswire.com        ESP   
A quick and dirty guide to winning with Gmail ads 
Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s a fairly easy way to do this: Gmail ads. Now, I’m not trying to say that Gmail ads are as effective as your standard opt-in email marketing campaign. They’re not. But, if you want/need [...]
 searchengineland.com        Marketing   
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