Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!
Greetings from Berlin,
Rene Kulka/@lukeAnker |
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How to Improve Your Email Creation Process
The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...]
 emailonacid.com 
Design Marketing
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Don’t want to be marked as Spam? Support one click unsubscribe!
We are on the final leg of migrating AOL and Yahoo mail to the Verizon Media infrastructure and one great thing about that is we can leverage features from each platform and introduce them to a larger audience. One of them is one-click-unsubscribe. Our mission is to provide the best consumer email experience. That means making sure spam and other unwanted mail is out of our users’ mailboxes, while also giving them the best tools to help communicate their changing needs to senders. [...]
 tumblr.com
Deliverability
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EEC: Achieving Accessibility in Email Marketing - For Developers [PDF] 1.2mb
Not everyone with a vision disability is unable to see. There are 253 million people worldwide who are visually impaired,8 and 320 million worldwide who are colorblind.9 Those with dyslexia, who comprise up to 20% of the global population,10 and other reading-related disabilities also encounter considerable hurdles when faced with text-heavy, misaligned emails. Older populations that experience myopia and may require glasses are also impacted by similar challenges. Consider the following best [...]
 emailexperience.org
Design
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Case Study: Using Countdown Timers During Black Friday Sales
Countdown timers can be a great marketing tactic at any time, but in busy retail periods, they can be even more effective than usual. To show this, we looked at retailers using countdown timers before and during Black Friday 2018. Countdown timers can be used by online retailers to add a sense of urgency to the customer journey by highlighting key information to shoppers. This might be how long is left before the end of a sale, or a deadline for next day delivery. [...]
 salecycle.com
Customization
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Industry Benchmarks for Engagement Based Metrics [PDF]
Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. To take advantage of the opportunity of email, marketers need to be focused on the experience they are providing for their subscribers. [...]
 returnpath.com
Study
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Please find this week's email industry roundup here.
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EPiC - Weekly Email Picks #289
