Weekly world of email from EmailMarketingTipps.de  -  (Subscribe, too!)

w✩EPiC - Weekly Email Picks #291

Welcome to another edition of the email marketing roundup. Please find selected news and inspiration from the past weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
Exploitive Email Bots Clicks Pretending to Be Engaged Subscribers 
Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. The problem with these kinds of email click bots is that they create activity that inflates performance numbers and causes false positives that trigger automated campaigns and muddy targeting [...]
 oracle.com        Clickrate   
2019 State of Email - May 2019 Update [PDF]
Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2019, and learn how they affect your email program. Now with up-to-date insights on AMP for Email, updates on GIF support in Outlook, and industry news from the first few months of 2019. [...]
 litmus.com        Study   
Ask LB: Google Postmaster Tools doesn't like us. How can I fix it? 
Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP Razzie Nominee Buckle up Razzie, because I got tips and tactics for days, but the hope is to order them such that identifying and resolving the problem[...]
 250ok.com        Deliverability   
The community where email marketers, designers, and developers meet to talk shop. In addition to publishing our own summaries of what’s going on in email, we want to open the floor to you. Our community members have expressed an interest in reading short-form articles about general email industry topics, best practices, and case studies. They also want how-to guides for email marketing, development, and design techniques. [...]
 emailgeekscommunity.com        Marketing     Social   
Email Marketing Benchmarks for 2019 
Email marketing benchmarks provide you with valuable information about the health of your email sends. Learn more about email marketing benchmarks for 2019. [...]
 sailthru.com        Study   
Email Coding Guidelines 
I wrote a full document and it’s available on GitHub for anyone to share, contribute and adapt to your own needs. This is heavily inspired by some popular web coding guidelines, like @mdo’s Code Guide and Stack Overflow’s Email Design Best Practices. The goal of this document is to establish principles that anyone can apply to code modern, well supported and accessible HTML emails. This is the result of some of my work from the past few years where I gave email coding trainings and I spent a lot of [...]
 hteumeuleu.com        Design   
The Relevancy Group's annual ESP Buyer's Guide [PDF] 4.5mb
The report combines data from a February 2019executive survey of 406email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive surveyclients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is [...]
 messagegears.com        ESP     Study   
OLG Nürnberg: Inbox-Werbung in E-Mail-Postfächern ist zulässig 
An zulässige Werbung werden hohe Anforderungen gestellt. Zwei Stromanbieter stritten nun vor dem OLG Nürnberg über die Zulässigkeit von Werbebannern in der Inbox eines kostenfreien E-Mail-Postfaches. Das Gericht beschäftigte sich daher u.a. mit der Frage, ob es sich hierbei um Spam oder eine unzumutbare Belästigung handele. Sachverhalt Die Parteien, die Mitbewerber auf dem Strommarkt sind,[...]
 shopbetreiber-blog.de    (translate)        
CSA Summit 2019: Mehr Individualisierung und neue Standards sollen das E-Mail-Marketing verbessern 
Die E-Mail wird künftig noch individueller, relevanter und interaktiver. Das stellten rund 130 Experten aus 15 Ländern beim 6. CSA Summit 2019 (10. bis 12. April 2019) in Köln fest. Unter dem Motto „E-Mail Just For You“ wurde diskutiert, wie sich Mailings individueller auf die Bedürfnisse jedes Empfängers zuschneiden lassen. Was motiviert Empfänger zu einer Reaktion und wie wird die Mail für den Empfänger relevanter? Welche Rolle spielen existierende oder noch zu definierende Standards? [...]
 emailmarketingblog.de    (translate)     Event     Trend   
Here's How Much People Make By Writing Paid Email Newsletters 
This movement toward paid email newsletters is the latest attempt among those who write for a living to find a stable method of supporting themselves financially. For many, the road has been long and unfruitful, with each new year seemingly bringing another promising format — blogging, video, podcasts, etc. — that work for some, but not most. Unlike their predecessors, however, paid email newsletters can bring in real money for writers with small, dedicated subscriber bases. The cash is helping some [...]
 buzzfeed.com        Marketing   
Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing 
The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives. [...]
 emailvendorselection.com        ESP   
Validity acquires Return Path 
If you’ve never heard of a company called Validity before, you may not be alone…but that won’t be true for long. Validity is one of the most exciting new companies in the CRM and marketing technology industries, and we are proud to announce today that Validity has acquired Return Path, the company that George Bilbrey, Jack Sinclair and I started back in 1999. This is an exciting day for Return Path!
 returnpath.com        ESP   
Press Release: Mapp is Acquiring Webtrekk 
Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud San Diego/Berlin, April 30, 2019 – Mapp, a leading provider of [...]
 mapp.com        ESP   
100.000,- Dollar Strafe gegen Unternehmenschef wegen Spammings 
Die Rechtslage im E-Mail-Marketing gilt in Deutschland als besonders streng. Bei jeder E-Mail, bei der eine Einwilligung nicht zweifelsfrei nachgewiesen werden kann, drohen Abmahnungen und Klagen. Ein Fall aus Übersee zeigt nun, dass das deutsche Rechtsdurchsetzungsverfahren noch eher harmlos ist. Eine kanadische Aufsichtsbehörde hat gerade den Chef einer B2B-Plattform persönlich wegen Verstößen gegen die kanadischen Anti-Spam-Gesetze in Anspruch genommen und ein Bußgeld von 100.000 $ (ca. 66.000,- [...]
 absolit.de    (translate)     Law   
Last Issue's Most Clicked:

Please find this week's email industry roundup here.

Sign up, get inspired