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w✩EPiC - Weekly Email Picks #292

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the past couple of weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
Unsubscribe rates and the "New Gmail" 
When the "New Gmail" was released, many feared the Easy Unsubscribe feature would boost unsubscribe rates. But has that happened? We looked at the numbers. [...]
 messagegears.com        Unsubscribe   
Data privacy, consent fatigue, and GDPR 
GDPR celebrated its first anniversary this week with a flurry of new data privacy regulations on the way, including the California Consumer Privacy Act, called "GDPR-lite" or "California GDPR." One year later, the effectiveness of GDPR is debatable, company compliance is confusing and bureaucratic, and consumers are drowning in a tidal wave of privacy pop-up notices. As Laura Jehl a partner at law firm BakerHostetler put it, "I'm kind of a conscientious objector to the notice and consent model. It' [...]
 marketoonist.com        Law   
2019 Holiday Marketing Playbook [PDF] 4.5mb
There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative. [...]
 sailthru.com        Event     Intelligence   
APNG in Emails: Taking Animations to a New Level 
APNG holds great potential in email marketing because of its better resolution & low file size. Learn how using it will improve your subscriber experience. [...]
 emailmonks.com        Design     Video   
Why I’m Ending My Weekly Newsletter 
On January 7th, 2017, I started a weekly newsletter. For more than two years without fail, I sent those emails to my readers. Now, it’s time to stop. Here are my reasons why. 1. I’m afraid of being irrelevant. But consistency and relevance are not the same thing. No one ever spells it out for us, but I think all writers share this fear: If you don’t publish, you don’t exist. [...]
 medium.com        Marketing   
Upping your Email Game with BIMI 
Every year for just a couple of days, I listen to some of the best minds in email share their experiences, guidance, and grievances over the email industry at the Email Innovations Summit in Las Vegas. Topics range from selecting your next email [...]
 onlyinfluencers.com        From   
E-Mail-Award: Auszeichnung für die besten E-Mail-Kampagnen 
Auf dem DialogSummit wurde von einer hochkarätigen Jury am Mittwoch der E-Mail-Award zum sechsten Mal verliehen. Die besten E-Mailings und Newsletter wurden ausgezeichnet. Gold holten sich die hochpersonalisierten Wetter-E-Mailings von Bayer CropScience Deutschland und der Agentur nayoki sowie der billiger.de Recommender von Friends Communication, die Dialogmarketing-Agentur der Solute GmbH. [...]
 marketing-boerse.de    (translate)     Event     Gallery   
Re-Opt-in-Kampagnen: Verletzung eines Grundrechtes auf Datenschutz? 
Die zulässige Versendung einer Werbe-E-Mail bestimmt sich nach § 7 Abs. 2 Nr. 3 UWG (= Opt-In-Pflicht). Die DSGVO hat insofern keine neue Rechtslage geschaffen; wer kein Opt-In nachweisen kann, lebt gefährlich mit Re-Opt-In-Kampagnen. Denn bereit die E-Mail mit der Opt-In-Nachfragen ist unzulässig; wer ein Re-Opt-In anfragt und keine Reaktion erhält, für den sind die betroffenen E-Mail-Adressen verbrannt und es muss eine sofortige Löschung erfolgen. [...]
 absolit.de    (translate)     Law   
Email Accessibility: Looks aren’t everything. 
In recent months I have become more aware of Accessibility within emails as the subject is being talked about more on social media and at conferences, such as Litmus Live and UNSPAM. From this, I have challenged myself to find and implement techniques needed to make the email experience better for those who have impairments. [...]
 reallygoodemails.com        Design   
The State of Email Engagement: When, Where, and How People Engage with Email [PDF]
Set on a mission to find out how the average subscriber engages with email, we analyzed more than 10 billion—yes, that’s billion with a “B”—email opens tracked with Litmus Email Analytics to understand what email clients subscribers use, when they are most likely to open email, how long they engage with email messages, whether they forward emails, and more. [...]
 litmus.com        Study   
The Really Good Emails Team: Straight Talk About Cool Emails 
Really Good Emails is a service where you can look at cool email designs, its code or upload your own email. Now there are more than 4,150 examples in the collection, sorted by business area and email types (transactional, promotional, informational, congratulations, notifications). [...]
 medium.com        Marketing   
Newsletter-Nutzung im DACH-Raum [PDF] 2.5mb
Der erste Eindruck zählt: Mit einer eindeutigen und komplett lesbaren Betreffzeile kann beim ersten Eindruck gepunktet werden. Mit der Anrede mit „Sie“ ist man auf der sicheren Seite: ca. 40% der Newsletter-Leser in Deutschland und Österreich sprechen sich für „Sie“ aus („Du“: ca. 15%), bei den Schweizern sind es 30%. Angebote und Produktneuheiten wecken Interesse: Sonderangebote und Rabatte sowie Informationen über neue Produkte und Angebote sind die interessantesten Newsletter-Inhalte. [...]
 united-internet-media.de    (translate)     Study   
The End of WhatsApp Newsletters 
Beginning on December 7, 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform. [...]
 whatsapp.com        Social   
Interactive Animation in HTML Email 
Last month, Panic announced Playdate, an adorable handeld gaming system with a black and white screen. And a crank. Yup. I’ve been a pretty big fan of Panic for a long time now, from Coda to Steven [...]
 hteumeuleu.com        Design   
Spam email: my UX culture shock in Japan 
Below is just a small sampling of the promotion emails I receive every day. I’m 99% sure every company in Japan I’ve bought anything from, or even visited the website of, is now sending me a daily… [...]
 uxdesign.cc        Unsubscribe   
AMP for Email — Useful Information and Real Examples  [GFX]
If the mail service doesn’t support AMP, the email will be displayed in the standard HTML5 format. This means that every subscriber will still receive your message regardless of which mail service they use. What Do You Need to Do to Send AMP Newsletters? At first, you should choose an ESP that supports AMP-powered emails. There are only 4 such providers so far: [...]
 esputnik.com        Gallery   
Using AI Subject Line and Copywriting Tools Successfully 
Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...]
 oracle.com        Subjectline     Tool   
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