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w✩EPiC - Weekly Email Picks #294

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the past couple of weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
o_O
 
Interesting:
 
Design Systems for Email: Bring Order to the Chaos [VID]
Ted Goas is a Principal Product Designer at Stack Overflow—the world’s largest Q&A platform for software developers. And I was thrilled to see Ted toss a hat in the ring to speak at Iterable Activate this year about email design systems. It’s a hot topic! Email design systems are a terrific way to speed email production and reinforce brand standards, but they’re not yet terribly widespread. So we were lucky to have Ted with us to explain how to build one from scratch during his session, “Design [...]
 vimeo.com        Design   
 
9 Awe-Inspiring Email Popup Examples [GFX]
Having a relevant email list packed with potential buyers and returning customers is crucial if you want to ensure continuous growth for your online store. But what makes a good email popup? If you’re asking yourself this question, you’ve come to the right place. In this post, I’ll show you 9 email popup examples from top brands and share why they work. Let’s get started. [...]
 sleeknote.com        Listbuilding     Gallery   
 
Warum dauert die Newsletter-Abmeldung manchmal so lange? Hier ist die unglaubliche Antwort 
Fehlende Schnittstellen, umfassende Datenschutzbestimmungen oder langwierige Freigabeprozesse: E-Mail-Marketing kann schon einmal an den Nerven zehren. Vielleicht ist es in solchen Momenten hilfreich zu wissen, dass es noch wesentlich schlimmer geht: Joe Pettersson beschreibt in einem Thread auf Twitter, wie eine Bank in Großbritannien den Abmeldeprozess im E-Mail-Marketing aufgebaut hat. Die Geschichte beantwortet endlich auch die Frage, warum die Newsletter-Abmeldung bei einigen Unternehmen auch im [...]
 emailmarketingblog.de    (translate)     Unsubscribe   
 
HubSpot is now giving away free CRM + Email 
In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...]
 hubspot.com        ESP   
 
Sender name or subject line: which one matters most? 
Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...]
 phrasee.co        From     Subjectline   
 
E-Mail-Marketing-Recht und Datenschutz: 3 Irrtümer 
Seit Geltung der DSGVO sind die Vorgaben im Datenschutz und E-Mail-Marketing-Recht nicht einfacher geworden. Hier decken wir mit den größten Irrtümern auf! [...]
 sc-networks.de    (translate)     Law   
 
5 examples of interactive content [GFX]
Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage. Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if [...]
 aweber.com        Gallery   
 
Both Hansel and the new Really Good Emails are so hot right now 
2014. It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the internet and we all love “good.” Since the beginning, RGE [...]
 reallygoodemails.com        Marketing   
 
Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More 
At the beginning of May, Validity announced that it was acquiring Return Path, a pioneer and leader in the email deliverability space. At the end of the month, the sale was completed. Since then, Validity, which also owns email validation service BriteVerifty, has started to make big changes, laying off 170 Return Path employees during June alone. What this means for marketers: [...]
 oracle.com        ESP   
 
Die Tools der E-Mail-Award-Gewinner 
Während der Erstellung eines Mailings klickt die E-Mail-Software eigenständig durch die hinterlegten Links und analysiert alle Landeseiten. Die bis zu 130 wichtigsten Mikrodaten werden pro Landingpage gespeichert. Klickt der Newsletter-Empfänger auf einen Link im Mailing, können ihm - Tracking Permission vorausgesetzt - diese Mikrodaten zugeordnet werden. Durch die Analyse des individuellen Klickverhaltens über einen gewissen Zeitraum verdichtet sich das Interessensprofil der Kunden immer mehr. Mit [...]
 email-marketing-forum.de    (translate)     Customization     Intelligence     Tool   
 
Google Joins AuthIndicators Working Group and Commits to BIMI Pilot 
Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank [...]
 prnewswire.com        From     Deliverability   
 
How changes in ESP landscape affect clients: Acoustic, Epsilon, Yes Marketing (part 2) 
In late May, I took a look at three of the most recent changes in the enterprise ESP space and how to view them from the perspective of their clients. Change is a constant in the world of email marketing. It’s only a matter of time before the next big change in the ESP vendor [...]
 emailvendorselection.com           
 
Gartners Magic Quadrant for Personalization Engines, 3 July 2019 
Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience. [...]
 gartner.com        ESP     Customization     Study   
 
War On Subject Lines: Suit Against Eddie Bauer 
Harbers charges that since December 2017, she received 43 emails containing misleading subject lines on “purported percentage-off discounts.” Among these allegedly false lines were: "Ho-Ho-Whoa! 50% Off Everything", "Starts Today! 40% Off Everything", ... Harbers thought, “as would an ordinary and reasonable consumer,” that the “xx% Off” statements were a percentage off the price at which Eddie Bauer previously offered its products in good faith for a significant period of time,” the complaint states [...]
 mediapost.com        Subjectline     Law   
 
[Infographic] The 2019 Email Client Market Share 
Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your [...]
 litmus.com        Trend   
 
CCPA is Coming 
The most comprehensive consumer data privacy law in the United States – the California Consumer Privacy Act (CCPA) – will go into effect on Jan. 1, 2020. But marketers in every state, and in other countries as well, must get up to speed now so they understand how the law affects them and whether and how they need to change, how they store, protect and share data. [...]
 trendlineinteractive.com        Law   
 
How to Remove Blue Links in HTML Emails 
Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. We’ve even posted multiple articles on handling blue links in the past, from overriding styles on iOS to dealing with Gmail’s auto-linking behavior. [...]
 litmus.com        Design   
 
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