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w✩EPiC - Weekly Email Picks #297

Welcome to another edition of the email marketing roundup. It has been a few weeks since the last one - I hope you are still interested. In that case, please find selected news and inspiration below. As always, I wish you a pleasant weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
Creating Animations That Delight and Help Subscribers [VID]
How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...]
 wistia.com        Design     Video   
9 Interview Questions You Should Be Asking Email Marketing Manager Candidates 
Email may be the oldest form of digital communication, but it’s currently used by over half of the people in the world, with the population of email users expected to reach more than 4.3 billion by the end of 2023. In addition, over 293 billion business and personal emails are sent and received every day, a number that will exceed 347 billion by the end of 2023. And if you’re worried that email usage could die out, never fear: 78% of teenagers use email. [...]
 sparkpost.com        Marketing   
2019 State of Email Workflows [PDF]
In our fourth annual State of Email Workflows report, we take a detailed look at how over 3,000 email marketers: Handle crucial pre-send processes including content planning, email design, coding, testing, and reviews and approvals—and what tools they use along the way; Analyze campaigns post-send to monitor deliverability and measure the effectiveness of their campaigns; Use these insights to inform and strengthen strategy in their other marketing channels [...]
 litmus.com        Study   
Not Just Pretty Numbers - Making data-driven design decisions [VID]
Alex Kelly from MailChimp: Explore how visual elements like layout, color, and text length can impact campaign engagement, and learn some best practices for email design. [...]
 wistia.com        Design     Clickrate     Test   
Are Plain-Text Emails More Likely to Reach the Inbox? 
Did a marketing "expert" tell you plain-text emails hit the inbox more often than HTML emails? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails.[...]
 aweber.com        Deliverability   
What is the ideal email length for marketing emails? 
As an email SaaS brand, we’re constantly running A/B tests to improve our own emails so we can send our audience messages that resonate. Recently, our Senior Email Marketing Manager, Paul, ran a few A/B tests to determine what Email on Acid’s ideal email length is. [...]
 emailonacid.com        Copywriting     Test   
Smart Subject Lines  
The Smart Subject Lines tool leverages Cortex's AI to assist your creative process when thinking of subject lines for your emails. [...]
 zendesk.com        Subjectline     ESP     Intelligence     Tool   
Validating Email Addresses With Machine Learning 
Our Data Science team used a neural network model to classify invalid and valid emails. They applied a convolutional neural network (CNN) and recurrent neural network (RNN) layers to capture and remember patterns in the email address. CNNs are traditionally used in image processing, but were used here to create n-gram data of character sequences which are fed to an RNN. The RNN is able to learn the patterns of these character sequences which it uses to distinguish valid email addresses from invalid [...]
 sendgrid.com        Intelligence   
Zehn kreative Ideen für Weihnachtsgrüße [GFX]
Pfiffige Inspirationen aus der Christkindl-Werkstatt: Erfolgreiche Konzepte für individuelle Weihnachts-Mailings. Animierte GIF-Bilder eigenen sich hervorragend für weihnachtliche Mailings, Landingpages oder Social-Media-Posts. Die Möglichkeiten sind dabei schier endlos [...]
 marketing-boerse.de    (translate)     Gallery   
Einheitlicher DSGVO-Bußgeldkatalog 
Die Datenschutz-Aufsichtsbehörden des Bundes und der Länder in Deutschland haben sich im Grundsatz auf einen gemeinsamen Ansatz zur Bußgeldzumessung im Rahmen der DSGVO geeinigt. Zweck ist, den „Bußgeldkatalog“ der DSGVO zumindest in Deutschland zu vereinheitlichen. Wenn in der gesamten EU zu einem späteren Zeitpunkt eine weitere Vereinheitlichung erfolgen sollte, ersetzt das EU-Modell dann das nun vorgelegte Modell. Ob die gesamte EU allerdings einen einheitlichen Bußgeldkatalog bekommt, ist bislang [...]
 marketing-boerse.de    (translate)     Law   
EU Court of Justice: Storing cookies requires active consent [PDF]
The Courtdecidesthat the consent which a website usermust giveto thestorage of and access to cookies on his or her equipmentis not validly constituted by way of a pre-checked checkbox which thatuser must deselect to refuse his or her consent.That decision is unaffected by whether or not the information stored or accessed on theuser’s equipment is personal data. EU law aims to protect the user from any interference with his or her private life, in particular, from the risk that hidden identifiers and [...]
 europa.eu        Law   
Studie zum E-Mail-Marketing im E-Commerce 2019 
Das EHI Retail Institute hat auch in 2019 in einer Studie die 1.000 umsatzstärksten deutschen E-Commerce-Unternehmen ermittelt.* Darauf aufbauend haben wir zum zweiten Mal nach 2018 für das EHI Retail Institute untersucht, wie diese Onlineshops E-Mail-Marketing betreiben. Die spannende Frage: Lassen sich Trends erkennen bei der Nutzung insgesamt, bei den verwendeten Systemen und Plattformen und bei der Marktkonsolidierung? [...]
 publicare.de    (translate)     Study   
How not to get people to open your emails 
The TechCrunch article this references has one major, fundamental flaw: it doesn’t understand what open rates are. In saying that every sender can get a 100% open rate, it fails to take into account just how inaccurate a metric open rate is. [...]
 emailgeekscommunity.com        Openingrate   
Bewegende E-Mail-Newsletter 
Wie gut unterstützen deutsche ISPs HTML5- und CSS3- für mehr Interaktion in Emails? Google setzt mit AMP for Email auf einen neuen Trend. [...]
 publicare.de    (translate)     Design   
Mit Countdown-Timern die Klickrate im E-Mail-Marketing erhöhen 
Die Angst, etwas zu verpassen (Fear of Missing Out, kurz: FOMO), gehört zu den stärksten psychologischen Hebeln im Marketing. Im E-Mail-Marketing kann dieser Effekt mit animierten Countdown-Timern verstärkt werden. Ein Angebotsende rückt somit sekündlich näher und die Angst, dieses Angebot zu verpassen, wird von Sekunde zu Sekunde größer. Richtig implementiert, kann der Effekt zu herausragenden [...]
 emailmarketingblog.de    (translate)        
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