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w✩EPiC - Weekly Email Picks #298

Welcome to another edition of the email marketing roundup. Please find selected news and inspiration from the past four weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
* The Year in Email 2019 
It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility [...]
 250ok.com        Marketing     Trend   
Case Study: What is an Email Address Worth and How to Increase Its Value by 176% 
The ability to measure engagement using open rates click rates make email the most measurable digital channel, yet most marketers struggle to prove the value of email an email address to their organization. As a result, email is the most consistently [...]
 onlyinfluencers.com        Marketing   
Interactive emails are a top trend, but is anyone using them? 
Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of interactive email design, and we’re a little surprised by the results. [...]
 litmus.com        Design     Trend   
Animated PNGs in Email: An Alternative to GIFs? 
Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. [...]
 litmus.com        Design   
Email Marketing Campaign - A Machine Learning Perspective 
Email Marketing Campaign — A Machine Learning Perspective. This post is based on a data science project for the analysis of email marketing data as sampled below. The link to the jupyter notebook [...]
 medium.com        Intelligence   
A Guide to HTML Background Images in Email 
Background color and images can really add to the look and feel of an email. Here, we’ll run through everything you need to get HTML background images to work in all the clients that support them, as well as the different ways to include color in your HTML email. Here’s a comprehensive list of email clients that support background images. [...]
 emailonacid.com        Design   
20+ Awesome Email & Marketing Conferences in 2020 
There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2020. MediaPost Email Insider Summit - February 2020 • Austria - MediaPost host several Email Insider Summits throughout the year, in both the USA and Europe. First up is Kitzbühel in Austria, leading with tips and tactics on marketing in a post GDPR world. [...]
 taxiforemail.com        Event   
There’s something about bounces 
I’ve shared a version of this image repeatedly. I think it was only my Facebook friends that got the stick figure screaming in frustration, though. An overlapping circles diagram showing bounce classifications from 3 different ESPs and how they overlap (and don't) with each other and with my classifications of the underlying error. The reality is bounce handling is one of the most frustrating pieces of email delivery. Not only that, many people in the email space treat it as a simple process. It’s [...]
 wordtothewise.com        Deliverability   
E-Mail-Marketing Podcast mit Nico Zorn 
Quo vadis, E-Mail-Marketing? Kürzlich hatte ich die Ehre, mich im Podcast des digital publishing reports mit Steffen Meier (Herausgeber und Chefredaktion des dpr) und Daniel Lenz (Co-Herausgeber des dpr) ausführlich über Chancen, Risiken und Best Practices im E-Mail-Marketing zu unterhalten: dpr-Podcast #6: Das unverwüstliche E-Mailmarketing. [...]
 emailmarketingblog.de    (translate)     Marketing   
Alt-text and phishing warnings  
For a long time one of the “best practices” for links in html content has been to avoid having anything that looks like a URL or hostname in the visible content of the link, as ISP phishing filters are very, very suspicious of links that seem to mislead recipients about where the link goes to. They’re a very common pattern in phishing emails.… [...]
 wordtothewise.com        Deliverability   
CCPA: What You Need to Know 
As a marketer and a consumer, you’re likely no stranger to the increase in consumer privacy regulations when it comes to data processing, ownership, and communication. General Data Protection Regulation (GDPR) set a global standard for privacy regulations in May 2018, and in January 2020, California will be the first state to enforce statewide data privacy laws with the California Consumer Privacy Act (CCPA). [...]
 cordial.com        Law   
OLG Koblenz: Newsletter für Tabakerzeugnisse und E-Zigaretten grds. unzulässig 
Werbung für E-Zigaretten und Tabakprodukte ist durch den Gesetzgeber stark reguliert. Das OLG Koblenz (Urt. v. 14.8.2019 – 9 U 825/19) entschied nun, dass ein Newsletter, der durch Anmeldung auf der Website bestellt werden kann, sich an eine breite Öffentlichkeit richte und damit gegen § 19 TabakerzG verstoße. Newsletter an Bestandskunden i.R.d. § 7 Abs. [...]
 shopbetreiber-blog.de        Law   
Staffing Right for Your Email Marketing Team 
If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand, well-resourced email programs are more likely to be successful. For example, marketers who describe their [...]
 business2community.com        Marketing   
Global Deliverability Benchmark 2019 [PDF] 0.9mb
We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...]
 250ok.com        Study     Deliverability   
The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 
in our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — cheetah digital, emarsys, episerver, evergage, iterable, Mapp, optimove, sailthru, and selligent Marketing cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2c marketing professionals select the right one for their needs. [...]
 forrester.com        ESP     Study   
Become An HTML Email Geek With These Videos From Rémi Parmentier [VID]
In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what he knows about taming email clients. [...]
 smashingmagazine.com        Design   
Cart Abandonment Email Best Practices Illustrated with 21 Examples [GFX]
It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? And what can you about it? Spoiler alert: send cart abandonment emails. [...]
 chamaileon.io        Automation     Gallery     Conversionrate   
Einwilligungen für personalisiertes E-Mail-Marketing  
Längst geht es beim E-Mail-Marketing nicht mehr nur um den Versand von werblichen Inhalten an einen Verteiler von Empfängern, die sich für den Newsletter angemeldet haben. Vielmehr sollen die Inhalte an die spezifischen Bedürfnisse eines jeden Empfängers ausgerichtet sein. Neben den wettbewerbs- und datenschutzrechtlichen Anforderungen kommt nun mit der Entscheidung des EuGH zu „Planet49“ und den damit verbundenen Aussage zum Einsatz von Cookies ein weiterer Aspekt zum Tragen, der im Grundsatz nicht [...]
 absolit.de    (translate)     Law   
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