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w✩EPiC - Weekly Email Picks #299

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a wonderful weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
5 Cool Ways We’ve Used AMP for Email [GFX]
Since AMP for Email launched, my teammates and I have been using the tech in our weekly email marketing newsletter, FWD: Thinking. In fact, anywhere from 25% to 30% of all clicks on the newsletter’s main call-to-action (CTA) come from readers viewing an AMP-enabled version. (We still send an HTML version every week, too, for people not using Gmail, Outlook, or Mail.ru.) [...]
 aweber.com        Gallery   
10 Email Design Trends Hitting Your Inbox in 2020 [GFX]
With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...]
 litmus.com        Gallery     Design     Trend   
Really Good Email Design Trends: Past, Present, and Future [VID]
n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...]
 litmus.com        Gallery     Design     Trend   
Email Marketing: A Look Forward to 2020 
We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and tactics marketers should consider implementing into their 2020 email marketing strategy. [...]
 kickbox.com        Trend   
The Black Friday Recap [GFX]
Over Black Friday weekend, Salesforce reported over $31 billion in online sales which was another record year for the shopping holiday (still nothing compared to the $38 billion generated in China for Singles Day). On the other hand, it is one of the hardest times to get your email opened due to the sheer volume hitting the inbox at that time. Data from MailCharts shows that sending volume was up nearly 19% compared to last year - going from around 6 emails per week per organization at the beginning [...]
 reallygoodemails.com        Event     Gallery   
2019 Email Benchmark and Engagement Study 
Email benchmark and engagement study developed with sender data as well as a recipient study to see where, how, and why email is engaged with. An interesting note is that the Click-to-Open Rate continued to drop for the fourth year in a row. We believe that this demonstrates that recipients are increasingly selective about what messages they’ll interact with. While many recipients will open their emails, they’re not going to click on just any link within an email. [...]
 sendgrid.com        Clickrate     Openingrate     Study   
2019 State of Email Service Providers [PDF]
Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...]
 litmus.com        Study     ESP   
15 Best Email Design Inspiration From Google [GFX]
The HTML email templates listed below all pay great attention to good design and presentation. Some even include a few marketing tricks to keep your readers engaged. While choosing your templates, it helps to make sure that the designs have room for unsubscribe links, permission reminders, and your physical mailing address. Luckily, the HTML email templates that we have for you in this roundup all follow the best practices. [...]
 medium.com        Gallery   
Service-Kommunikation nur zulässig ohne Werbung 
Der Kunde eines Versicherungsmaklers sah sich durch angebliche Service-Calls gestört und ließ diese Anrufe gerichtlich untersagen. Der Makler hatte vor allem angerufen, um herauszufinden, ob der Kunde mit der abgeschlossenen Versicherung zufrieden sei und ob er gegebenenfalls zu einer anderen Versicherung wechseln möchte. Die angerufenen Gerichte werteten dies als Werbung und verurteilten den Makler zur Unterlassung. [...]
 absolit.de    (translate)     Law   
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