Happy New Year and welcome to #300 of the email marketing roundup. Please find selected news and inspiration below. I wish you a pleasant weekend!
Greetings from Berlin, Rene Kulka/@lukeAnker |
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Revisiting the Unforgettable Emails of 2019
Last week we teamed up with Really Good Emails‘ co-founder, Matt Helbig, to highlight the unforgettable emails of 2019. All in all, it truly has been a great year for email. We’re definitely seeing marketers unleash their creative talents creating all sorts of masterpieces on their email canvases. If we had to summarize this year in email, we’d characterize 2019 as a year that saw an aggressive raising of the bar—emails are not only visually stunning [...]
iterable.com
Gallery Design
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Predictions: Digital Marketing in 2020
The environmental impact of e-commerce, and reducing its carbon footprint, will be the hot topic of 2020. During the past year, the Nordic consumers have reacted strongly to environmental issues, and movements such as like the Swedish word “flygskam” (flight shame), illustrate that we are quick to adjust our consumption patterns. White Monday has challenged Black Friday, and new e-commerce business models are popping up here and there. This, as a clear result of heightened consumer awareness. [...]
apsis.com
Trend
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Is 2020 the year of BIMI?
You might notice that in my "2020: What's next?" post, I didn't mention BIMI. BIMI, aka Brand Indicators for Message Identification, is the new way to specify what logo or brand avatar a sender wants shown alongside their email messages. (Learn more about BIMI here.) Showing a logo, avatar or little graphic along side an email message isn't a new thing. Gmail, Yahoo Mail and others have supported some form of logo display for a long time now. But where that logo was sourced from, how it was [...]
spamresource.com
From Marketing Spam
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The Power of Simplicity: 5 of the Best Password Reset Emails [GFX]
What’s something that half of all internet users do four times a year? Forget their password. Not everyone fares so well, though. A little over 25% of people forget their password at least ten times a year, and 7% have to reset one of their passwords more than 16 times a year. We’ve all been there, too. You don’t know if you’re on a website that requires a special character or if the company doesn’t allow them in their passwords. So you hit the “reset password” button. Then your hero, the password [...]
litmus.com
Gallery
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Aktuelle Urteile im E-Mail-Marketing
Sämtliche neue Urteile aus Deutschland zum E-Mail-Marketing zusammengestellt von Dr. Martin Schirmbacher und Daniel Schätzle von HÄRTING Rechtsanwälte aus Berlin. NEU: VG Saarlouis: Double-Opt-in-Verfahren per E-Mail ist kein geeigneter Nachweis für Einwilligung in Werbeanrufe [...]
absolit.de (translate)
Law
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Please find this week's email industry roundup here.
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