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w✩EPiC - Weekly Email Picks #301

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the last two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
ICO: Direct marketing code of practice (draft) [PDF]
This is a statutory code of practice prepared under section 122 of the Data Protection Act 2018. It provides practical guidance for thoseconducting direct marketing or operating within the broader directmarketing ecosystem. It explains the law and provides good practicerecommendations. Following the code along with other ICO guidance will help you to comply with the GDPR and PECR. [...]
 ico.org.uk        Law   
Email Geeks Salary Survey & Open Data 
How does your pay stack up? We at the Email Geeks Slack community want you to know if you're being paid fairly and give you the knowledge you need to do something about it if you're not. Fill out the form then find similar responses in the spreadsheet to see how you compare. If you're comfortable, please share the following link with colleagues, friends, and social media to help us increase submissions to improve the data. [...]
 airtable.com        Study   
6 Tips on How to Use an Email Autoresponder (Plus Examples) [GFX]
What’s an email autoresponder and how can it improve your digital marketing strategy? Here are six excellent ways to use automation in your email campaigns. [...]
 myemma.com        Automation     Gallery   
The Best Order Confirmation Emails Have Arrived [GFX]
Transactional emails are the revenue powerhouse of your email marketing program. Our 2019 State of Email research uncovered that a third of companies attribute 25% of their email revenue to transactional and triggered emails. One of the most important series of transactional emails you’ll send are around transactions themselves. Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow [...]
 litmus.com        Automation     Gallery     Design   
Email open rates are actually up to three times lower than reported. 
Verizon Media found in their research mail clients using IMAP to fetch emails that are plugged into a charger and connected to Wi-Fi aggressively prefetch all content in an email, prompting nearly all open pixels to report as “opened.” Those emails could truly be deleted by the user without being opened, but since the pixel was prefetched (not even rendered, yet still considered “open”), your data tells you otherwise. [...]
 250ok.com        Openingrate     Study   
Research: Do Bounces Reengage over Time? It depends. 
Given all of the interest in how senders should react to bounces, two of our data-minded experts set out to find the answers. Covering a data set of nearly 20 billion attempted deliveries, we analyzed the likelihood that a recipient would re-engage with a marketing brand after a bounce was registered to that address. For this analysis, we disregarded transactional messages since those may not have been in the same vein of communication (e.g. password resets versus marketing messages). [...]
 messagegears.com        Listhygiene     Study     Deliverability   
Gmail ist kein Telekommunikationsdienst 
Das OVG Münster hat entschieden, dass der E-Mail-Dienst Gmail kein Telekommunikationsdienst ist. Dem Verfahren liegt ein bereits seit mehreren Jahren geführter Rechtsstreit zwischen der für die Aufsicht über den Telekommunikationsmarkt in Deutschland zuständigen Bundesnetzagentur mit Sitz in Bonn und dem US-amerikanischen Unternehmen Google zugrunde. Die Behörde ist der Ansicht, dass der von Google bzw. dessen irischer Tochtergesellschaft betriebene E-Mail-Dienst ein Telekommunikationsdienst im Sinne [...]
 juris.de    (translate)     Law   
Drive Last Minute Email List Subscribes With Instagram 
Grow your email list with Instagram! Check out our 3 tactics you can use to build your email marketing list through IG. (...) Before your sale/event starts, announce it by using Instagram Stories and/or a post. Then, promise early access to the pre-sale, or an exclusive gift to any Instagram followers signed up to your email list. If you have 10k+ followers, your Instagram Stories should have an easy swipe-up function so that your followers can complete the action and sign up for your [...]
 emailonacid.com        Social   
The A/B Testing Paradox 
In marketing, we frequently use A/B testing when we have a hypothesis we want to prove, but it's not always the right tool for the job. Most of the time, A/B testing is worthless. The time spent designing, running, analyzing, and taking action on an A/B test will usually outweigh the value of picking the more desirable option. So what can you do? [...]
 jacquescorbytuech.com        Test   
Amazon Accidentally Sent Out Their Email Template - let's learn from it 
Last week, a Reddit user posted an email template that had been mistakenly sent out by Amazon. Although it is easy to chuckle at Amazon’s gaffe, it is important to recognize the intrinsic value of the leaked template. In fact, every marketing team could benefit from following the template’s simple instructions. [...]
 medium.com        Design     Marketing   
M3AAWG: Sending Domains Best Common Practices [PDF]
This document provides the best common practices related to choosing, setting and using a domain name when sending bulk or transactional emails. Senders, receivers and anti-spam organizations participated in writing and assessing these best practices. The intended audience is primarily senders — both traditional ESPs and other, smaller senders [...]
 m3aawg.org        Deliverability   
Consumer Email Tracker 2020 [PDF]
This year’s report reinforces email’s continued position as the core channel around which a customer engagement programme should be built. It remains the preferred channel for consumers across the full customer journey from pre- to post-purchase and for customer service enquiries.This is in spite of findings from the DMA’s ‘Customer Engagement: Acquisition and the Consumer Mindset’ report, which found that social media had overtaken email for the first time among customers aged 18- to 24-years-old. [...]
 pure360.com        Study   
Email Marketing Benchmarks for 2020: By Day, Industry 
Read the latest email marketing stats. See email marketing benchmarks like open rate by industry and day using data from 30 billion emails sent in 2019. [...]
 campaignmonitor.com        Study   
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