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w✩EPiC - Weekly Email Picks #302

Welcome to a new edition of the email marketing roundup. Please find selected news and inspiration from the past two weeks below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
Build HTML Lists for Email 
Build Semantically Correct, Naturally Responsive HTML Lists for Email. Here's a tool that builds semantic(ordered/unordered) lists for HTML email. You enter and style your li line items, and it generates the html and mso code for your email, so that spacing renders consistently across the popular email and webmail clients. [...]
 lists.cm        Design     Tool   
Email Deliverability and Performance Feeds 
Email Marketing data feeds consist of two feeds: the Placement Feed and the Campaign Performance Feed. The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts. The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign. [...]
 verizonmedia.com        Intelligence     Openingrate     Deliverability   
Email Marketing Trends for 2020 
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators. [...]
 oracle.com        Trend   
Event Invitation Emails: How to Create One that Rocks [GFX]
First thing's first, tell your audience what's happening. In school, some of us learned about the 5 W's — who, what, when, where, and why. This is a good rule of thumb when writing an email invite. If you can point to your email and identify all five, you're off to a great start. Take this email, for example: [...]
 hubspot.com        Event     Gallery   
Onboarding Email Newsletters: Best Practices and Examples [GFX]
The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, or make a multifunctional website with helpful information, then chances are you will need one or two for creating a good user experience as well as running a successful email marketing strategy. [...]
 designmodo.com        Automation     Clickrate   
Funny Emails - It's ok to go rogue from the corporate world [GFX]
Are you tired of sending the same boring, generic emails to your prospects and clients? We've gathered up a handful of funny emails that help you stand out in the crowd and actually tickle the funny bone. [...]
 sendx.io        Gallery   
E-Mail Studie: Kennzahlen & Clients nach Branchen 2019 [PDF]
Wir liefern Ihnen die aktuelle mailworx Studie zum Jahr 2019 kostenlos direkt in Ihr E-Mail Postfach und somit auch die ideale Grundlage sowie perfekten Vergleichswert für alle, die professionelles Newsletter Marketing betreiben wollen. Neben den klassischen KPIs, wie zum Beispiel die Öffnungs-, Lese- sowie Klickrate, wirft man einen detaillierten Blick auf die Ergebnisse der unterschiedlichen Branchen - getrennt nach B2B und B2C-Sektor. [...]
 mlwrx.com    (translate)     Study   
Dark Mode for Email: How Should Marketers Adapt? 
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? [...]
 oracle.com        Design   
Datenschutzverstoß durch fehlendes Double-Opt-in? 
Seit Jahren wird allseits das Double-Opt-in-Verfahren empfohlen, wenn es um die Verifizierung von E-Mail-Adressen geht. Der Absender trägt im Streitfall die Beweislast dafür, dass eine Einwilligung des Empfängers vorliegt. In vielen Fällen gelingt das nur mit einem Double-Opt-in-Verfahren. Eine Entscheidung der Datenschutzbehörde Österreichs zeigt, dass es dabei nicht nur um Feinheiten geht. Fehlt ein DOI, soll es sich dabei sogar um eine Datenschutzverletzung handeln. Potenziell hohe Bußgelder [...]
 absolit.de    (translate)     Law   
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