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w✩EPiC - Weekly Email Picks #303

Welcome to this week's edition of the email marketing roundup. Please find selected news and inspiration below. Have a nice weekend!

Greetings from Berlin,
Rene Kulka/@lukeAnker
o_O
 
Interesting:
 
Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox? 
Google’s black box algorithm controls which political emails land in your main inbox. For 2020 presidential candidates, the differences are stark. Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent. These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a simple test. [...]
 themarkup.org        Study     Deliverability   
 
25 Product Launch Announcement Email Examples (From Real Brands) [GFX]
Get inspired for your product launch email campaign by these 25 email design examples. Come up with the product launch or new features announcement email design following the latest best practices. [...]
 chamaileon.io        Gallery   
 
Just Say No to A/B Testing 
Don’t get me wrong, testing is important in email. We do quite a bit of it ourselves! But over the past few years, I’ve encountered many marketing teams that treat A/B testing like another box to check rather than implementing tests in a way that brings real gains. Many teams test on audiences too small to achieve statistically significant results. Other times the goal of the test is not clear. [...]
 theseventhsense.com        Test   
 
Hiding Elements in Email 
Have you ever wondered the best way to hide elements in email? Whether you’re trying to hide/show images on desktop or mobile versions, or want to hide certain parts from different email clients. We take a look at how you can target a range of email clients and the attributes you can use to hide elements within them. Along with an easy way to show different images on desktop and mobile. [...]
 emaildesignreview.com        Design     Mobile   
 
How to Target Email Clients 
Crowdsourced email development techniques for singling out email clients and platforms. [...]
 howtotarget.email        Tool   
 
Post GDPR Dark Patterns - A Study of Cookie Consent Notices 
We found that dark patterns and implied consent are ubiquitous; only 11.8% meet the minimal requirements that we set based on European law. Second, we conducted a field experiment with 40 participants to investigate how the eight most common designs affect consent choices. We found that notification style (banner or barrier) has no effect; removing the opt-out button from the first page increases consent by 22–23 percentage points; and providing more granular controls on the first page decreases [...]
 jacquescorbytuech.com        Listbuilding     Law   
 
Validity to Acquire 250ok 
When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok and eDataSource. Then I ask myself, what will this vendor landscape look like in a year from now? [...]
 spamresource.com        ESP     Trend   
 
Play My Emails in Outlook and get time back in your day  
Microsoft AI has made great progress driving innovation for companies. And we are well on our way helping people change the world for Good. How can AI help people get time back in their day so they can focus on spending time with the people in their lives that matter most? AI in Microsoft 365 is leading the approach to put people at the center and use intelligent, personalized experiences to transform your productivity. [...]
 microsoft.com        Mobile   
 
BIMI Up, Scotty! A look at Brand Indicators for Message Identification (BIMI) Adoption with R and the Alexa Top 1m 
Amazon had stopped updating the Alexa Top 1m sites for a while but it’s been back for quite some time so we can use it to see how many sites in the top 1m have BIMI records. We’ll use the {zdnsr} package (also on GitLab, SourceHut, BitBucket, and GitUgh) to perform a million default._bimi prefix queries and see how many valid BIMI TXT record responses we get. [...]
 rud.is        Study   
 
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Please find this week's email industry roundup here.


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