Monthly Archives: October 2017

A word on SSL/TLS and on competitive intelligence using Google’s transparency report data

Posted on October 27, 2017 by | 1 Comment

HTTPS encryption is hot in the news for some time, now. It not only affects online marketing on webpages, but also email marketing practices. Google shares open data that sheds light on the adoption of email encryption. I present you a view on the data set from a completely different perspective. Continue reading →

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MailChimp promotes single opt-in – and why I continue using double opt-in

Posted on October 24, 2017 by | Leave a comment

MailChimp is one of the biggest email service providers in terms of email volume and number of customers. The company now announced that “[s]tarting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms. This change will impact all MailChimp users“. And it is a huge change. Continue reading →

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