Did you miss the Email Insider Summit, which took place on December 6-9 2015? Check out the session recordings. In addtion, you’ll find an inspiring retrospective by looking at the most interesting tweets from that event below:
- Many ESPs could benefit from spending more on their product and less on their events…. #justsaying #controversial #mpeis
- I bet people who say “eblast” also pronounce “Gif” as “Jif” #mpeis
- First all women panel at #mpeis!!! #WhoRunTheWorld
- Seeing email = only revenue is the worst thing you can do. Like it or not, any marketing conveys more than just that #mpeis
- @ancestry has 2+ Million subscribers and 16 Billion global historical records. Now that’s cosmic sized #bigdata #mpeis
- Tech we invest 10m in today may be irrelevant in 3 yrs. The most important thing is setting up a team to be flexible. @BrawleyPDX #MPEIS
- #mpeis – not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.
- Cut your email copy in half. .. no one will miss it #mpeis
- Here is what a journey map actually looks like … #MPEIS https://t.co/pbamp3vNJ1
- RT @BCDarling: ‘Every customer has a different journey.’ Market to the individual, not the list. #mpeis @AdobeCampaign
- Overheard at #mpeis “The people at this conference are a lot older than other email events I’ve been to”. Yep, we’re aging like fine wine!
- We dont batch and blast, we target and deploy – IHG #mpeis #brilliant
- Don’t buy a Ferrari ESP and drive it like a Yugo. #mpeis
- For everyone who was trying to defend the word “blast” earlier at #mpeis: https://t.co/BfPkJcYraC
- 98% of @adobe clients use email, 67% use offline channels. In order to integrate the two you need to break down marketing silos. #mpeis
- #mpeis – looking at email as purely a sales channel is the #1 factor in limiting the success of your email program
- Email exists without social; social does not exist without email #mpeis @HearstCorp
- RT @DelaQuist: Anyone without an email address is the digital equivalent of homeless #mpeis
- Great content = list growth #mpeis
- Evaluate your data by source: find the discrepancies and outliers within your own data to segment high quality vs. high risk ~ @swerd #mpeis
- Print newsletters at an email conference still #onfleek #mpeis https://t.co/J5wGTKn81z
- I love that time of day and day of week were are the very bottom of the “What should we test” list! Agreed. #mpeis
- Omni Channel is real & here to stay. Email is a big chunk to the cross channel #custexp! #mpeis @AdobeCampaign https://t.co/roYSKDsmn8
- First mention of “people-based marketing” at #MPEIS Thx @Newsclips @MerkleCRM #SwerdUp! @LiveIntent
- The subject line is the first entry point into every communication. #mpeis
- #mpeis Be careful when split testing design decisions. Some things can’t be measured by opens and clicks https://t.co/QzMg9FDOyv
- Gain alignment across execs to create common success metrics, but make sure your company culture is conducive to testing and learning #mpeis
- @EmailSnarketing @LenShneyder Journey Builder is a literal, actual nightmare #mpeis
- Automation requires infrastructure, resources, and time. Problem for email marketing teams of 1 #mpeis
- Biggest challenges to marketing automation: Tools, data, resources, and politics. Great answers #MPEIS @DelaQuist @Telecharge @mbkass
- I’d actually be thrilled with an ESP that did email (and no other channels) really, really well. #mpeis
- #mpeis – how about all the vendors here stop pitching about how awesome their tools are while people are talking…sheesh.
- I would argue that the existence of multiple vendors across multiple channels is a result of org silos. #mpeis https://t.co/QczqDVeK41
- You can have all the data in the world, but if you’re not going to use it, it’s useless. @SpencerKollas #mpeis
- Data that isn’t actionable is simply overhead. #mpeis
- It’s tough with ESP consolidation when there are few (if any) ESP’s that were invested in post acquisition. Most/all stagnated. #mpeis
- Ding ding ding. Nailed it. And since every ESP is consolidating, that’s a problem… #mpeis https://t.co/ktw0YHUVhJ
- Oh wow, it’s true – can’t ask for email addresses during POS in California #mpeis https://t.co/LFWiiZ40xO
- @swerd says the most important thing for email deliverability evaluation is looking at the #data by source. #mpeis @TraverseDLP
- It took 18 years for McDonald’s to sell 100 million hamburgers and it took Taco Bell 10 weeks to sell 100 mill Doritos tacos. Wow! #MPEIS
- Email drove 25% of #BlackFriday sales = most effective channel #mpeis
- “Programmatic personalization” – nice, catchy term describing machine-learned segmentation and personalization. #mpeis
- The future of email marketing lies in the marriage of data analyses and the traditional creative marketer. #MPEIS
- Orgs need to start looking internally or externally for technical marketers to help shed bad habits. #mpeis @KWieberNaragon @AdobeCampaign
- If email is only for revenue, then why are we talking about anything other than conversion? It’s not a singular channel use #mpeis
- #mpeis – unsubscribe are no big deal until they are bigger than your acquisitions. Just get better at acquisitions.
- People are conditioned to keep scrolling. Screens don’t fold, keep calm and scroll on! @EmailSnarketing #mpeis
- “Screens don’t fold” Quote of the day so far. I love it. #mpeis
- The wrong platform can turn a customer journey into a death march. Winning stars with the right platform! #mpeis
- @thebfce Pretty sure it’s commentary on how every ESP is changing its name to “Marketing Cloud” #mpeis
- Single view of the customer and cross-channel behavior is key. Predictive #analytics at work for @hickeykev #mpeis
- I need just 1 more #MPEIS Bingo square to be a winner! Come on SALT’N’PEPPER reference to “Push notifications! #PushIt #BINGO!
- Capping volume of push notifications to new users is smart. Carpet bombing new users’ inboxes breed disengagement. #mpeis
- Having an email address is not the issue, it’s having the right and primary email address – that’s the challenge #mpeis
- The challenge is not ESP technology – it’s the time, resources and money where teams use external agencies #mpeis
- “If you can’t do automation, you’re gonna die.” Well, that escalated quickly #MPEIS
- These 43 newsletters are automated. https://t.co/8q9RNWkgfw #mpeis
- Does send time optimization REALLY matter since everyone looks at their phones pretty much all day? I’ve done it, but not convinced #mpeis
- a new 12/15 @RelevancyGroup survey (n=402) found that marketers state just 20% of their email programs are automated #MPEIS #emailmarketing
- @DelaQuist because deliverability is perceived as a core competency for an ESP or marketing cloud. #mpeis
- RT @mannyju: Best automated emails are based on the “next logical step” depending upon your brand and product – via @thebfce #mpeis
- “If you don’t get your journey right in the beginning, you’re going to have a really hard time at the end.” @SpencerKollas #mpeis
- We put up with bad ESP experiences b/c switching is a pain & we don’t know if the new one will REALLY be better. And ESPs know that. #mpeis
- Why are we still discussing email deliverability? @comcastcares #MPEIS
- #mpeis New marketing technologies require more services initially, not less.
- Agree with @ktrivunovic : brands still need professional services. Should we really expect brands to also become channel experts? #mpeis
- Most small to mid sized brands need full service! We don’t all have giant teams to manage self service platforms. #mpeis
- @campari327 or just hire a badass email marketer to handle things like a boss @EmailSnarketing @jayf032 #emailmafia #emailteamof1 #mpeis
- #mpeis #emailinsidersummit Phil Davis @towerdata says @uber and @airbnb does a combination of Email, Push and SMS well.
- What should ESPs do for the future? Better, faster, more efficient data management. Need better decision-marking off data collected #MPEIS
- Will Messaging Swallow Email Whole? https://t.co/fEgr7tCsBU #MPEIS @mp_gavin
- RT @amymustoe: #mpeis @DelaQuist technology is still being driven by engineers who think they know marketers. Too much fragmentation in the…
- Context-driven, channel flexible, respectful of customer data – all imperative to #marketing today #mpeis https://t.co/LtD0ttgJbm
- When you test your #marketing programs, there are no failures if you learn from them – Karen Peterson @ancestry #mpeis
- #Marketing isn’t about campaigns – it’s right experience to right person at right time in right place. -Karen Peterson @ancestry #mpeis
- RT @SpencerKollas: Brands want their ESPs to help them look to the future and provide additional strategy #mpeis
- A bad email reputation is like a hangover–hard to get rid of and it makes everything else hurt. #mpeis
- There’s #spam and then there’s the true nature of #email abuse: criminal fraud. Spam is a major attack vector therein. #mpeis
- Always comply with the strictest set of privacy and anti-spam legislation, this will cover you in other geos ~ @Email_Privacy #mpeis
- According to @Email_Privacy the @gmail postmasters are interested in working with the ‘data owners,’ the people who send email. #mpeis
- YES! “If you ask yourself ‘Would my mail be missed? and the answer is no, you should make some changes.” ~@cyclingup #mpeis
- Personalized email is a long-term investment. Balance between push and triggered. #mpeis https://t.co/0S3v7sR1db
- The keys to personalization at @ancestry: focus on the customer, invest smartly, always iterate & find metrics that matter #mpeis
- Keys to personalization: customer first, invest smartly, iterate, #metrics matter. #MPEIS -Karen Peterson
- It’s not so much about “real-time” email marketing as it is the “right” time. Think about what the right time is for your audience! #MPEIS
- Have we reached the end of the road of evolution in #emailmarketing? #MPEIS rockstar kickoff panel. https://t.co/JNQBnjq4s0
- @SpencerKollas if we’re not at the end of the internet, we’re not at the end of email #mpeis
- “Email is like the foundation of a house built in the 70’s. It’s not sexy, but it works and you can build on it.” via @BrawleyPDX #MPEIS
- Western Union is finding that combining email marketing & #FB targeted ads at the same time, increase email open rates #mpeis #cross-channel
- @WesternUnion used Facebook to retarget their existing customers after they received an email, driving significant engagement #mpeis
- #mpeis – marketing silos are the death of marketing integration…but it will change.
- The hashed email address is king to go beyond email as Bjorn @WesternUnion talks about Facebook and custom audiences at EIS #mpeis
- #MPEIS #email is about the address not the message go ask @google customer match and you cant go beyond the address
li class=”mar”>Google Postmaster Tools in beta now, can give insights to domain reputation, etc. Available to anyone who signs up. #mpeis