Top Tweets from the Email Insider Summit #MPEIS

Did you miss the Email Insider Summit, which took place on December 6-9 2015? Check out the session recordings. In addtion, you’ll find an inspiring retrospective by looking at the most interesting tweets from that event below:

1. Many ESPs could benefit from spending more on their product and less on their events…. #justsaying #controversial #mpeis
2. I bet people who say “eblast” also pronounce “Gif” as “Jif” #mpeis
3. First all women panel at #mpeis!!! #WhoRunTheWorld
4. Seeing email = only revenue is the worst thing you can do. Like it or not, any marketing conveys more than just that #mpeis
5. @ancestry has 2+ Million subscribers and 16 Billion global historical records. Now that’s cosmic sized #bigdata #mpeis
6. Tech we invest 10m in today may be irrelevant in 3 yrs. The most important thing is setting up a team to be flexible. @BrawleyPDX #MPEIS
7. #mpeis – not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.
8. Cut your email copy in half. .. no one will miss it #mpeis
9. Here is what a journey map actually looks like … #MPEIS https://t.co/pbamp3vNJ1
10. RT @BCDarling: ‘Every customer has a different journey.’ Market to the individual, not the list. #mpeis @AdobeCampaign
11. Overheard at #mpeis “The people at this conference are a lot older than other email events I’ve been to”. Yep, we’re aging like fine wine!
12. We dont batch and blast, we target and deploy – IHG #mpeis #brilliant
13. Don’t buy a Ferrari ESP and drive it like a Yugo. #mpeis
14. For everyone who was trying to defend the word “blast” earlier at #mpeis: https://t.co/BfPkJcYraC
15. 98% of @adobe clients use email, 67% use offline channels. In order to integrate the two you need to break down marketing silos. #mpeis
16. #mpeis – looking at email as purely a sales channel is the #1 factor in limiting the success of your email program
17. Email exists without social; social does not exist without email #mpeis @HearstCorp
18. RT @DelaQuist: Anyone without an email address is the digital equivalent of homeless #mpeis
19. Great content = list growth #mpeis
20. Evaluate your data by source: find the discrepancies and outliers within your own data to segment high quality vs. high risk ~ @swerd #mpeis
21. Print newsletters at an email conference still #onfleek #mpeis https://t.co/J5wGTKn81z
22. I love that time of day and day of week were are the very bottom of the “What should we test” list! Agreed. #mpeis
23. Omni Channel is real & here to stay. Email is a big chunk to the cross channel #custexp! #mpeis @AdobeCampaign https://t.co/roYSKDsmn8
24. First mention of “people-based marketing” at #MPEIS Thx @Newsclips @MerkleCRM #SwerdUp! @LiveIntent
25. The subject line is the first entry point into every communication. #mpeis
26. #mpeis Be careful when split testing design decisions. Some things can’t be measured by opens and clicks https://t.co/QzMg9FDOyv
27. Gain alignment across execs to create common success metrics, but make sure your company culture is conducive to testing and learning #mpeis
28. @EmailSnarketing @LenShneyder Journey Builder is a literal, actual nightmare #mpeis
29. Automation requires infrastructure, resources, and time. Problem for email marketing teams of 1 #mpeis
30. Biggest challenges to marketing automation: Tools, data, resources, and politics. Great answers #MPEIS @DelaQuist @Telecharge @mbkass
31. I’d actually be thrilled with an ESP that did email (and no other channels) really, really well. #mpeis
32. #mpeis – how about all the vendors here stop pitching about how awesome their tools are while people are talking…sheesh.
33. I would argue that the existence of multiple vendors across multiple channels is a result of org silos. #mpeis https://t.co/QczqDVeK41
34. You can have all the data in the world, but if you’re not going to use it, it’s useless. @SpencerKollas #mpeis
35. Data that isn’t actionable is simply overhead. #mpeis
36. It’s tough with ESP consolidation when there are few (if any) ESP’s that were invested in post acquisition. Most/all stagnated. #mpeis
37. Ding ding ding. Nailed it. And since every ESP is consolidating, that’s a problem… #mpeis https://t.co/ktw0YHUVhJ
38. Oh wow, it’s true – can’t ask for email addresses during POS in California #mpeis https://t.co/LFWiiZ40xO

li class=”mar”>Google Postmaster Tools in beta now, can give insights to domain reputation, etc. Available to anyone who signs up. #mpeis

39. @swerd says the most important thing for email deliverability evaluation is looking at the #data by source. #mpeis @TraverseDLP
40. It took 18 years for McDonald’s to sell 100 million hamburgers and it took Taco Bell 10 weeks to sell 100 mill Doritos tacos. Wow! #MPEIS
41. Email drove 25% of #BlackFriday sales = most effective channel #mpeis
42. “Programmatic personalization” – nice, catchy term describing machine-learned segmentation and personalization. #mpeis
43. The future of email marketing lies in the marriage of data analyses and the traditional creative marketer. #MPEIS
44. Orgs need to start looking internally or externally for technical marketers to help shed bad habits. #mpeis @KWieberNaragon @AdobeCampaign
45. If email is only for revenue, then why are we talking about anything other than conversion? It’s not a singular channel use #mpeis
46. #mpeis – unsubscribe are no big deal until they are bigger than your acquisitions. Just get better at acquisitions.
47. People are conditioned to keep scrolling. Screens don’t fold, keep calm and scroll on! @EmailSnarketing #mpeis
48. “Screens don’t fold” Quote of the day so far. I love it. #mpeis
49. The wrong platform can turn a customer journey into a death march. Winning stars with the right platform! #mpeis
50. @thebfce Pretty sure it’s commentary on how every ESP is changing its name to “Marketing Cloud” #mpeis
51. Single view of the customer and cross-channel behavior is key. Predictive #analytics at work for @hickeykev #mpeis
52. I need just 1 more #MPEIS Bingo square to be a winner! Come on SALT’N’PEPPER reference to “Push notifications! #PushIt #BINGO!
53. Capping volume of push notifications to new users is smart. Carpet bombing new users’ inboxes breed disengagement. #mpeis
54. Having an email address is not the issue, it’s having the right and primary email address – that’s the challenge #mpeis
55. The challenge is not ESP technology – it’s the time, resources and money where teams use external agencies #mpeis
56. “If you can’t do automation, you’re gonna die.” Well, that escalated quickly #MPEIS
57. These 43 newsletters are automated. https://t.co/8q9RNWkgfw #mpeis
58. Does send time optimization REALLY matter since everyone looks at their phones pretty much all day? I’ve done it, but not convinced #mpeis
59. a new 12/15 @RelevancyGroup survey (n=402) found that marketers state just 20% of their email programs are automated #MPEIS #emailmarketing
60. @DelaQuist because deliverability is perceived as a core competency for an ESP or marketing cloud. #mpeis
61. RT @mannyju: Best automated emails are based on the “next logical step” depending upon your brand and product – via @thebfce #mpeis
62. “If you don’t get your journey right in the beginning, you’re going to have a really hard time at the end.” @SpencerKollas #mpeis
63. We put up with bad ESP experiences b/c switching is a pain & we don’t know if the new one will REALLY be better. And ESPs know that. #mpeis
64. Why are we still discussing email deliverability? @comcastcares #MPEIS
65. #mpeis New marketing technologies require more services initially, not less.
66. Agree with @ktrivunovic : brands still need professional services. Should we really expect brands to also become channel experts? #mpeis
67. Most small to mid sized brands need full service! We don’t all have giant teams to manage self service platforms. #mpeis
68. @campari327 or just hire a badass email marketer to handle things like a boss @EmailSnarketing @jayf032 #emailmafia #emailteamof1 #mpeis
69. #mpeis #emailinsidersummit Phil Davis @towerdata says @uber and @airbnb does a combination of Email, Push and SMS well.
70. What should ESPs do for the future? Better, faster, more efficient data management. Need better decision-marking off data collected #MPEIS
71. Will Messaging Swallow Email Whole? https://t.co/fEgr7tCsBU #MPEIS @mp_gavin
72. RT @amymustoe: #mpeis @DelaQuist technology is still being driven by engineers who think they know marketers. Too much fragmentation in the…
73. Context-driven, channel flexible, respectful of customer data – all imperative to #marketing today #mpeis https://t.co/LtD0ttgJbm
74. When you test your #marketing programs, there are no failures if you learn from them – Karen Peterson @ancestry #mpeis
75. #Marketing isn’t about campaigns – it’s right experience to right person at right time in right place. -Karen Peterson @ancestry #mpeis
76. RT @SpencerKollas: Brands want their ESPs to help them look to the future and provide additional strategy #mpeis
77. A bad email reputation is like a hangover–hard to get rid of and it makes everything else hurt. #mpeis
78. There’s #spam and then there’s the true nature of #email abuse: criminal fraud. Spam is a major attack vector therein. #mpeis
79. Always comply with the strictest set of privacy and anti-spam legislation, this will cover you in other geos ~ @Email_Privacy #mpeis
80. According to @Email_Privacy the @gmail postmasters are interested in working with the ‘data owners,’ the people who send email. #mpeis
81. YES! “If you ask yourself ‘Would my mail be missed? and the answer is no, you should make some changes.” ~@cyclingup #mpeis
82. Personalized email is a long-term investment. Balance between push and triggered. #mpeis https://t.co/0S3v7sR1db
83. The keys to personalization at @ancestry: focus on the customer, invest smartly, always iterate & find metrics that matter #mpeis
84. Keys to personalization: customer first, invest smartly, iterate, #metrics matter. #MPEIS -Karen Peterson
85. It’s not so much about “real-time” email marketing as it is the “right” time. Think about what the right time is for your audience! #MPEIS
86. Have we reached the end of the road of evolution in #emailmarketing? #MPEIS rockstar kickoff panel. https://t.co/JNQBnjq4s0
87. @SpencerKollas if we’re not at the end of the internet, we’re not at the end of email #mpeis
88. “Email is like the foundation of a house built in the 70’s. It’s not sexy, but it works and you can build on it.” via @BrawleyPDX #MPEIS
89. Western Union is finding that combining email marketing & #FB targeted ads at the same time, increase email open rates #mpeis #cross-channel
90. @WesternUnion used Facebook to retarget their existing customers after they received an email, driving significant engagement #mpeis
91. #mpeis – marketing silos are the death of marketing integration…but it will change.
92. The hashed email address is king to go beyond email as Bjorn @WesternUnion talks about Facebook and custom audiences at EIS #mpeis
93. #MPEIS #email is about the address not the message go ask @google customer match and you cant go beyond the address