Monthly Archives: September 2018

How to personalize newsletter send times (aka STO) – example code + data

This is a brief follow-up to my previous post “How to personalize newsletter send times (aka “send time optimization”) using AI”. I received a lot of nice feedback since it has been published a few months ago. When questions came in, they were mostly of a technical nature – no wonder, because the subject is technical, too. But instead of providing more and more piecework in the blog’s comments section, I thought I’d better add a full code example including example data. So here it is. If you are interested in that kind of analytics, you should be able to run everything in the free software environment for statistical computing named R.

Have fun reproducing the results and optimizing your own email send times. And don’t forget to share results. 🙂 Continue reading