What does it take to be an email marketer?

On emailmarketing.de I recently mined about 550 job offers from TheEmailGuide.com to extract the common denominator. From the numerous results I pretty much liked this one:

The typical email marketer …

• is a campaign manager: he creates, deploys and analyzes mailings and manages continual learnings plus fine tunings.
• cultivates customer relationsships instead of just producing transactions or generating leads;
• therefore also thinks strategically, bears long-term objectices in mind, e.g. considering data-refinement and -acquisition;
• is a team player who closely works together with the IT, Database Managers, Product Managers, Marketing, outsourcing partners – like agencies or email service providers) and more;
• is naturally curious and tests everything;
• can handle data – not only by looking at fancy bar-charts, but increasingly also by using data mining techniques and database query languages to find interesting segments and understand responses;
• …

What do you think – does it reflect the job profile of an email marketer sufficiently?

PS: Building such a word cloud

Incidentally, how can you produce such a wordcloud? One quick and dirty way:

1. Scrape the sites’ job directory and save the HTML-files using a crawler
   (e.g. HTTrack)
2. Extract the relevant paragraphs – e.g. …
   <?php preg_match(“/dd_content_wrap(.+)dd_ajax_float/isU”, $theemailguide, $result); ?>
   … to speak in terms of PHP-regular expressions
   (not that I’m a big programmer, but anyway)
3. Delete uninteresting frequent words like “email” and “marketing”
   (they clinch the rest too much)
4. Clean it up a bit more, so it looks something like this RAR’ed text-file
5. Paste it into the wordle.net-form – a wonderful tool.

Et voila.