Monthly Archives: March 2014

Ebook: Permissible Email Marketing in Germany, Austria & Switzerland (incl. int’l email legislation list)

german-email-law The online marketing competence group of eco – Association of the German Internet Industry – just published their 5th edition of the popular “eco Directive for Permissible Email Marketing – Guidelines for Practical Use”.

The free ebook is a must-read not only for pasticipants of the CSA-whitelist and email marketers sending to the German-speaking part of Europe. For the first time, the current revision contains a worldwide opt-in/opt-out list – plus, it’s available in English, now. Continue reading

70+ examples of how email preheaders drive opens

The preheader is a small text fragment that precedes the header part in an email layout. Most often it’s the well-known “view in your webbrowser” link, or an “add us to your contacts” request. However, good preheader copy is capable of more than sitting on top of the email as a functional element. Continue reading