The online marketing competence group of eco – Association of the German Internet Industry – just published their 5th edition of the popular “eco Directive for Permissible Email Marketing – Guidelines for Practical Use”.
The free ebook is a must-read not only for pasticipants of the CSA-whitelist and email marketers sending to the German-speaking part of Europe. For the first time, the current revision contains a worldwide opt-in/opt-out list – plus, it’s available in English, now.
The guideline explains important aspects about getting a valid consent. It also takes into account the consequences from the expiry of the transitional period for the amendment of the German Federal Data Protection Act (BDSG) and a number of more recent rulings that you must know (e.g. the ruling by the Federal Court of Justice regarding the tell-a-friend function and the ruling of the fatal opinion of the Munich I Regional Court regarding double opt-in).
Directive for Permissible Email Marketing, 5th ed., 2014