Litmus Email Design Conference – #TEDC14 Twitter Takeaways

Last week, the Litmus Email Design Conference took place in Boston Harbor. It “… teaches email designers, marketers and strategists how to produce great looking—and performing!—emails.”

As with the Sherpa Email Summit, I wasn’t able to attend. Ok, if you get my weekly newsletter or look at this blog, then you know that I’m not much of an design guy anyway ;-). Nonetheless, I followed the discussion on Twitter and made notes.

Here are some impressions in pictures, popular tweets and web resources, which might be useful to you:

Impressions in pictures

#TEDC14 Twitter timeline

Often retweeted or favorited

(Sorry, but you have to overlook that some links got wrecked.)

1. RT @litmusapp: Does email length affect revenue? Yes! Short emails got 2x the revenue. #TEDC14 @krudz
2. RT @mparkerbyrd: Email is not a JPG, print ad or one-page website. #TEDC14
3. Use http://t.co/uIdFbgxEFO to preview your web font and fallback font side by side to see how they compare. #useful #TEDC14
4. All of the #TEDC14 selfies compiled here. I’m legit never taking another selfie. My smile muscles hurt. http://t.co/Z0XVH7TMed
5. “Email is like a public toilet. It’s always there when you need it. We all use it. No one brags about it.” #TEDC14
6. OMG, guys. That was seriously three of the best days of my life. Long live email (and the #TEDCNTACC)! See you next time! #TEDC14
7. #TEDC14 in review: Email is a JPG. Mobile doesn’t matter. Don’t test anything. Email is dead. GIF is pronounced with a J.
8. “I am not my company’s core audience.” An important—and crucial—realization. Know your audience. #TEDC14
9. Surrounded by geeks that love email as much as I do. Couldn’t be happier. #TEDC14
10. RT @meladorri: OH at #TEDC14 “Google has built a driverless car, I have faith that they’ll support CSS in email someday” @flcarneiro @KEVIN…
11. Looks like #TEDC14 has finally settled the GIF/JIF debate. 90% of email designers vote GIF, 10% vote JIF. Sorry, @KEVINgotbounce.
12. Late last night I wrote a short bit on my experience at #TEDC14. Pics included. http://t.co/vySlafbQao
13. #TEDC14: The only place on earth where an auditorium full of people will applaud when an HTML email turns out to be responsive.
14. RT @NathanMynarcik: Remember kids…. #TEDC14 http://t.co/MnFht49uyG
15. Well, @flcarneiro somehow walked away w/ an empty #TEDCNTACC. Apparently he learned nothing and met no one. #TEDC14 http://t.co/jluq24q8Bn
16. One of my favorite bits of #TEDC14 was the people; everyone was passionate about their work, great to chat with, and excited for the future.
17. RT @meladorri: “Best practices are training wheels.” Do what’s best for your business/brand, not what someone else says you should do. Test…
18. Can everyone come back to Boston? I wanna do another #TEDC14 this week.
19. Back on the ground after the flight home from Boston and an amazing #TEDC14. Congratulations to the entire @litmusapp crew. So much fun.
20. Couple of my resources mentioned by @KEVINgotbounce & @RodriguezCommaJ http://t.co/VVis9ws01z & http://t.co/oKRyWcfKwF #TEDC14
21. Here’s a bit more on coding responsive without media queries http://t.co/VsYZB93Gav #tedc14
22. We’re excited to announce that we’ve acquired PutsMail! Stay tuned for more details! #TEDC14
23. My precious…#TEDC14 http://t.co/8ep2ejbeAC
24. … and, for those that didn’t get a #Top100Email Book, you can download it here! http://t.co/qH6ixfRmgb #TEDC14
25. I’ve been to lots of conferences. Seen lots of swag. Never seen anyyyything like the obsession over the Litmus pillows. Ever ever. #TEDC14
26. You can achieve naturally flowing text into a multi-column format using ‘column-count:2’ with decent support in email. #mindblown #TEDC14
27. Searched extensively to find where to buy @John4man’s shirt. Found this instead. Also a strong choice. #TEDC14 http://t.co/I61PdwHaA8
28. The desktop wallpaper of @flcarneiro. Wouldn’t have expected anything different. #TEDC14 http://t.co/Mzl4g5dUXS
29. I would love to give #TEDC14 some props for its lack of vendors. It is so nice to not be swarmed for once!! #manythanks
30. Huge thx again to @litmusapp for letting me ramble on at #TEDC14 & to the awesome people I met for the feedback & great/nerdy conversation.
31. What an absolutely amazing #TEDC14. Honored to be a part of the true #emailgeeks. I can’t wait to see what we build from here.
32. “Across the board doesn’t mean Lotus Notes. Because I don’t care.” @flcarneiro at #TEDC14
33. Emails sell clicks; landing pages sell products. #TEDC14 #TEDCNTACC
34. This is pretty accurate. #TEDC14 http://t.co/MBRsldVcic
35. Design emails using SCSS/SASS and test with @litmusapp? Check out https://t.co/S8gCfaN79j #TEDC14
36. #TEDC14 – Don’t be sad it’s over, be happy that it happened.
37. Now that I’ve experienced #TEDC14 I’m definitely doing the early bird tickets next year #LetTheCountDownBegin #TEDC15 #ILoveEmail
38. I’m very unclear what I’m supposed to do with my time now that #TEDC14 is over. Genuinely forgot it wasn’t my normal life.
39. 33% of recipients open email based on subject line alone. @tripit @elisah #TEDC14
40. If your content is good, people aren’t afraid of scrolling to find it. Especially on mobile. #TEDC14
41. To max out email results, match a great copywriter with a great designer. #TEDC14 #TEDCNTACC
42. RT @litmusapp: If you’re not using data to make design decisions, you’re really just designing in the dark. – @briangraves #TEDC14
43. Definitely one of the most annoying email myths: that there is One Perfect Send Time™ #TEDC14
44. Free A/B significane test tool: http://t.co/XZKKgxp8jM via @heimy25 #TEDC14
45. Amazing that ALL the creators of email resources mentioned by @RodriguezCommaJ + @KEVINgotbounce are here at #TEDC14 #sentimental #community
46. I just want to make dope shit after attending #TEDC14.
47. Thanks, @meladorri, @mparkerbyrd and the entire @litmusapp team for an amazing #TEDC14!
48. My boss just told me I’m over-whelming her with all of my takeaways from #TEDC14 that’s how you know it was worth every penny. #quickwins
49. Hey #TEDC14 attendees, help Veronica complete her list of tools mentioned at the conference! http://t.co/fhi9FpkUOP ^JR
50. Thoroughly enjoyed #TEDC14. Looking forward to hearing some serious #swagger stories next year. @litmusapp team – great work, get some rest!
51. Bye #TEDC14, I love you. Thank you @litmusapp team! Best conference ever.
52. Sad to be leaving email besties at #TEDC14 – but excited to start writing about everything I learnt! Thanks for the good times, everyone!
53. Loving this slide at #TEDC14 that’s mine and @MajinYogiBear ‘s work up on the big screen! http://t.co/0X9NGWPrwB
54. Web fonts are supported in Apple Mail, Outlook 2000/2011, Thunderbird, iOS and some Android versions. #TEDC14 @Paul_Airy
55. Excited to speak at #TEDC14 tomorrow on how data’s purpose in MailChimp is to increase subscriber context and dismantle grand narratives
56. You don’t have to hard sell with email. Thank your customers for being customers w/ anniversary series, at holidays, etc. #TEDC14 @TripIt
57. Building HTML email is difficult work. Don’t strive for pixel perfect, it will only make you crazy. #TEDC14
58. Back up your creative choices with data. Makes it hard for clients/bosses to disagree. #TEDC14
59. Consider testing email design changes on new subscribers because they are unbiased by your previous designs. ~@krudz #TEDC14
60. Your relationship to your audience matters. You have no relationship to your audience when you buy or rent lists. #TEDC14
61. Most users receive a higher CTR from automated email (typically a 10% increase in relative engagement) via @john4man #TEDC14
62. Unsubscribes mean that people are engaging with your email correctly, vs marking as spam. Don’t be afraid of the unsub @John4man #TEDC14
63. #Top100Email books are at #TEDC14! To win, reply @emailrocks with ‘why you think email rocks’ + attend last session! http://t.co/gvGvvCEYjs
64. 76% of marketers don’t use data in segmentation, but 52% recognize the need to improve segmentation #TEDC14 @brent_walter
65. @emailrocks Hitting send is the cheapest way to get the feeling of skydiving. #TEDC14
66. Don’t ask subscribers to fill out all subscription center fields at their first visit – spread them out over time. #TEDC14 @brent_walter
67. #TEDC14 @emailrocks because if you forward certain ones to at least 10 friends you will find the love of your life in 10 hours #nolie
68. The attendees of #TEDC14 delivered! @emailrocks got 108 reasons why email rocks!
69. RT @mparkerbyrd: Engagement dies when you buy lists. So do the hearts of legitimate email marketers worldwide. #TEDC14
70. RT @yarrcat: Responsive design increases email click rates by 4% on average @John4man #TEDC14
71. Had a great time at #TEDC14. Will #demandrespect and #embracethescroll when I get back to the office.
72. One of the highlights for sure: The acceptance speech for receiving a Litmus pillow: “I want to thank God. And thank my mom.” #TEDC14
73. Sad the conference is almost over…I’ve never been prouder to do email marketing #TEDC14 thanks @litmusapp
74. Vicky GE with @OfficialTASER showing us how important knowing your audience can truly be. It’s not about you, it’s about THEM! #TEDC14
75. Being an email designer is like being in prison because I’m stuck in cells all day – LOL @KEVINgotbounce #TEDC14
76. #TEDC14 warning: I’m using non-ironic starbursts in my presentation. I’m turning into a monster.
77. Beantown bound for #TEDC14! Taking my mama as my good luck charm for my talk on Tuesday afternoon! cc/ @mlhemmah http://t.co/jvHWn8ps6G
78. One of my top ten things I have heard today “Stop treating email like it’s 1999. Or even 2012. ‘Cuz it’s not.” #TEDC14
79. Designers and math don’t always get along. This tool tells you if test results are statistically significant: http://t.co/xUPx2gj26B #TEDC14
80. Truth! #TEDC14 http://t.co/6LZWcXa2fY
81. Client’s email too long? Print it and smack them over the head with it! #TEDC14
82. Friends don’t let friends forward emails. They send their friends Scopes instead. https://t.co/1oXaGMesrd #TEDC14
83. My team has a meeting scheduled on Thursday. Our only mission: Rebuild our email templates based on what we learned at #TEDC14
84. .@emailrocks Email rocks because it’s just hard enough that only the cool kids are into it. 🙂 #TEDC14
85. RT @chadswhite: .@emailrocks Email rocks because it’s just hard enough that only the cool kids are into it. 🙂 #TEDC14
86. Shout out to all the hand-coders using Dreamweaver. #TEDC14
87. Lots of great beards here at #TEDC14, keep it up dudes. #beardappreciation
88. About to talk about using emotional design in email w/ @KEVINgotbounce. #TEDC14 attendees, 10 minutes and counting…
89. Woooah @KEVINgotbounce @RodriguezCommaJ totally blowing my mind with @litmusapp email techniques. Their emails = insane #TEDC14
90. “It’s not just email, thankyouverymuch. It’s so much more.” @emailrocks #TEDC14
91. RT @ActionRocket: Things we learnt at #TEDC14 • http://t.co/wkjVmQ5XwN • #emaildesign #emailmarketing
92. @omgitsonlyalex @yarrcat @akingkiwi So amazing but this section of photo is my favourite from all my #TEDC14 pics http://t.co/zjbJZE6fyV
93. thanks to the whole @litmusapp team and speakers for another nerdy, informative, and fun conference! #tedc14
94. Yup. #TEDC14 http://t.co/LFsYuJbG85
95. sat here battling outlook madness wishing I was at #tedc14 #sadpanda
96. Shouldn’t be surprised at all by how awesome a conference run by @litmusapp can be. So beautiful and well done . Very impressed. #TEDC14
97. Chatting to designers about their email design workflow. Interesting to hear so many use Dreamweaver. #TEDC14
98. When we removed the featured article for Email Design Monthly, we saw a 13% higher CTR via @mparkerbyrd #TEDC14
99. Killing it at #TEDC14 @mparkerbyrd, killing it! @litmusapp #emailmarketing #emaildesign
100. Great tip: Lots of text? Wrap your non pertinent text in a span and make it disappear in mobile view to create a better experience #TEDC14
101. I think Dante wrote about ‘Samsung Hell’. People who send image-only email go there. @briangraves #TEDC14
102. If you don’t have data on your subscribers, use click reporting to do simple surveys in email to use for segmentation. #TEDC14 @akingkiwi
103. “Starburst that shit.” @krudz #TEDC14 Design advice at its finest! Actually just good life advice in general. My new mantra.
104. Check out @omgitsonlyalex’s great article on dynamic content in the Community: https://t.co/Ejb2rk44RV #TEDC14
105. The sweet spot for forms is 5 fields via @brent_walter #TEDC14
106. When a person subscribes to your emails, they want more than messages. They want a relationship with you. #TEDC14 @KEVINgotbounce
107. @brendan The trust bank is making a resurgence at #TEDC14! Must be FDIC insured.
108. A truly great email designer convinces subscribers to open an email that hasn’t even been sent yet. – @KEVINgotbounce #TEDC14
109. I feel like everyone at #TEDC14 needs to gather around a camp fire and sing kumbaya. I met so many amazing people. @litmusapp
110. Email has been stuck in a state of defensive design. Don’t let limitations hold you back—start innovating! #TEDC14 #rally #grabyourpitchfork
111. #TEDC14 #karaokecrew @shaneWu124 @ag85 @travis_listrak @vforvannelli @nitifromboston @startafoodfight @DarthJon00 http://t.co/IbKE85SvZt
112. The @TryEventifier round-up of the #TEDC14 hashtag just confirmed something I think we all already knew in our hearts http://t.co/6f0uo1qtf0
113. Headed to AZ with my @litmusapp pint glass, tons of knowledge, a full #TEDCNTACC & new friends. Thanks all! #TEDC14 http://t.co/BhFApDAu5d
114. Boston, @litmusapp, and all my #emailgeeks: So long, and thanks for all the fish. I miss you already. #TEDC14
115. Rocking my #ILoveEmail shirt from @litmusapp at #TEDC14 and a database manager asked if I love envelopes. http://t.co/I4DhQ3ateq
116. RT @iamelliot: Hey #TEDC14, don’t want to spam the feed but this is the thing I’m working on and why I’m not there. see you in ’15 http://t…
117. Thanks @emailrocks! Already utilizing takeaways from #TEDC14 and adding utm’s to links. Have a great party @litmusapp, u all deserve it!
118. #TEDC14 attendees, join your fellow email geeks in the Litmus Community: https://t.co/Ooa11omaZl The conversation doesn’t have to stop! ^JR
119. Can’t believe #TEDC14 is over! Had such an AMAZING time, thanks to everyone and the @litmusapp folks!! Hopefully see you again next year! 😀
120. Shoutout to @exacttarget for sending me to Boston and making all of my email dreams come true. @litmusapp #TEDC14
121. Vicky Ge has offered up some of best advice (and reality checks) of the entire conference. Great presentation! #TEDC14 @OfficialTASER
122. I’m on a very large airplane from jolly old London to USA USA USA for #TEDC14 Getting ready for takeoff. Pip pip cheerio etc.
123. I’m getting ready for @litmusapp #TEDC14! Who else will be there? #emailmarketing #emailgeeks
124. Drawing inspiration from reasons shared by @Nivicious88 @108degreesmktg @lmanley10 @creativebstro @McTweets #TEDC14
125. I focus on code, but I have a design background. Loving the email design tips during the intermediate workshop. My fav? WHITE SPACE! #TEDC14
126. Today’s goal: survive @flcarneiro’s email workshop at #TEDC14 http://t.co/owhzcWr3oq
127. I feel like there is going to a be a lot of times when we hear “because of outlook” the next few days. #emailstandardsplease #TEDC14
128. “Pixel perfect thinking is likely to drive you insane.” Sage wisdom from @flcarneiro on the virtues of email creation. #TEDC14
129. Headings are more than just good practice. They’re VERY important in accessibility. Don’t cut the visually impaired out! @flcarneiro #TEDC14
130. #TEDC14 has begun. Mass Twitter following commence!
131. Animated GIFs in email, a new approach to an old format, http://t.co/isCezZ6J4F #responsive #email #html5 #TEDC14 #marketing #mobile
132. Ancient Chinese proverb from #TEDC14 http://t.co/hxSboFgNwp
133. feeling all special that I’m a two-time #TEDC attendee. this conference is such an amazing resource for us email nerds! #TEDC14
134. Waving hello to the #TEDC14 crowd. Wish I could be there. Please share a lot of awesome email stuff this week, okay?
135. @philsi @TedGoas this is a story all about how @mparkerbyrd whopped @omgitsonlyalex ass and turned him upside down…#TEDC14
136. Looking forward to 99 reasons why email rocks … But I bet that lotus notes is not one!! #TEDC14 #EmailMarketing #emaildesign @emailrocks
137. Not sure what email speed dating is, but hide if you get Lotus notes. No one wants to wake up next to that #tedc14
138. Last links in newsletters have the highest clicks. #embracethescroll #tedc14 #emailmarketing @mparkerbyrd @litmusapp
139. Sell the click in the email, let your landing page sell the customer. #TEDC14 advice from Jared Campbell of Angie’s List
140. .@meganmerrifield ties Six Sigma and lean principles back to email—minimize back and forth + wait times by using a creative brief. #TEDC14
141. #tedc14 I think a lot of the reason Apple’s emails get held up as good examples is the message rather than the execution
142. When all else fails, tell your boss: Justine from Litmus sent me. Grab your pitchfork and go. #TEDC14
143. #tedc14 next year I’m going to make the worst email imaginable and watch @meladorri explode
144. “I’ve told my clients their email is too long.” Understatement of the year. #TEDC14
145. This slide by @briangraves is perfect. #TEDC14 http://t.co/8gNZBy62jq
146. “Email Standards” the room groans! #TEDC14
147. RT @yarrcat: Loads of #TEDC14 people asked for our #Top100Email book. We have 10 to give away! https://t.co/z2LFPSEA93 http://t.co/4ISLQ1z9…
148. Know your audience: using the appropriate data to make design decisions. @selligent @briangraves #TEDC14 http://t.co/fHm7pD6Hqe
149. #TEDCNTACC selfie in action. #TEDC14 http://t.co/DBNXquILi7
150. #TEDC14 is just a giant reminder of how much @litmusapp testing has legitimately saved my ass. #notcomplaining

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98. http://www.smashingmagazine.com/2013/05/17/typographic-design-patterns-practices-case-study-2013/
99. https://medium.com/@victorgarcia/a-workflow-for-responsive-emails-using-ink-and-grunt-32d607879082
100. http://www.bloomberg.com/video/world-s-fastest-most-expensive-most-luxurious-jet-TwZ91ScBS362q6XifT~p~Q.html