Category Archives: Uncategorized

How about some realtime content in your emails? It has been a trend for years now. Think of complex applications like personalized product recommendations. Or simpler: latest blog posts, the nearest store, animated countdowns, live tweets around an event. No matter what, the content will always auto-update itself when the recipients opens her newsletter.

This post demonstrates one way to code your own live tweets widget, ready to include them in your emails to promote events, or your channel. Continue reading →

By the way of speaking about the most read email marketing blogs: it’s also time to do a quick refresh of my recommended 250 Twitter follows (gleanings). The list is about one and a half year old already; there may be some new influencers, who you should follow, and others, who quit talking about email. Please find the new and condensed overview below: Continue reading →

You might have noticed the banner on top of the emailMarketingTipps.de homepage, which asks visitors to sign up for my weekly email marketing roundup newsletter. That is, if the visitor has not already done so or if her cookie expired, because in that case, the banner is omitted. In the past, I have done some testing on choosing the right words to drive attention and interest.

Here are some results: Continue reading →

Two major email events have been held this week: The MarketingSherpa Email Summit 2014 in Las Vegas, and the 30th General Meeting of the Messaging Anti-Abuse Working Group in San Francisco. If you – like me – weren’t able to attend, you may want to have a look at what those marketing and deliverability folks shared with us on Twitter: Continue reading →

Do you remember Gmail actions? Google presented them about 7 weeks ago. Actions are based on schema.org markup in emails, which allows email clients or even search engines to better understand what emails are about. Email clients then can use this information to improve the user experience. Continue reading →

The users inbox experience will change. For about 40 (Thomlinson) to 46 (Morris /Van Vleck) years, email has been a rather static place to be. But the internet currently goes through some dramatic transformations – think of the cloud, legislation, social, mobile & apps. Email, the one most important internet-application, maybe follows this trend partly: About three years ago Google started Gmail Contextual Gadgets. Hotmail brought usActive Views with the Wave 4 relaunch. Yahoo offers Yahoo! Mail Applications. GroupVine extends email by survey-functionality. LiveIntent and MovableInk enhance it with dynamic images – picked in realtime when opening the email, and taking into account the subscriber’s local time and place for instance. But there is more to come. Continue reading →

Es wird Zeit, to reach out to another world …

After round about 2 blank years I thought I’d welcome myself back to emailmarketingtipps.wordpress.com. Much energy and heart’s blood went into building this site back then. And, while looking at the visitors stats, still many people seem to appreciate this. It would be an absolute pity to let it lie fallow.

So back again. Only today with …

four major differences:

1. you may have noticed in the sidebar Continue reading →