Monthly Archives: December 2015

Top Tweets from the Email Insider Summit #MPEIS

mpeis_topweetsDid you miss the Email Insider Summit, which took place on December 6-9 2015? Check out the session recordings. In addtion, you’ll find an inspiring retrospective by looking at the most interesting tweets from that event below:
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Hashing email lists for AdWords Customer Match

rapidminer_adwordsGoogle AdWords Customer Match lets you target email lists for remarketing purposes. Marketers upload their subscribers, and Google Search, YouTube, or Gmail, match them against signed in users to show them targeted ads. This makes it possible to e.g. reach out to inactive email subscribers on other channels easily.

To create such a list, one has to meet certain requirements. For privacy reasons, it’s always a good idea to hash addresses as a means of pseudonymization. Below you’ll find a step-by-step guide to accomplishing that using RapidMiner, an open source predictive analytics platform, which may be an alternative to using Excel. Continue reading