Google AdWords Customer Match lets you target email lists for remarketing purposes. Marketers upload their subscribers, and Google Search, YouTube, or Gmail, match them against signed in users to show them targeted ads. This makes it possible to e.g. reach out to inactive email subscribers on other channels easily.
To create such a list, one has to meet certain requirements. For privacy reasons, it’s always a good idea to hash addresses as a means of pseudonymization. Below you’ll find a step-by-step guide to accomplishing that using RapidMiner, an open source predictive analytics platform, which may be an alternative to using Excel. Continue reading
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